Predictive Analytics with Data Mining: How It Works ...d many times that predictive analytics will optimize your marketing campaigns, it's hard to envision, in more concrete terms, what it will do. This makes it tough to select and direct analytics technology. How can you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert?
The answer is, in order to know precisely how predictive
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Analytics + Business Expertise = Actionable Predictions for Each Customer ...Naturally, per-customer predictions are key to allocating marketing and sales resources. For example, by predicting which product features each customer will respond to, you can target each customer accordingly.
However, per-customer prediction can't work without a healthy injection of your business expertise. To generate customer predictions that will have a business impact, predictive
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