Online Marketing Tutorial

On-Line Postgraduate Programme In Executive Management ...al diversity, on the bases of cost, resource acquisition, marketing, and creativity & system flexibility. - Be aware of vital diversity factoids, useful to their organisationa ™s effective operation. - Be able to design a system by which organisational diversity will be managed. - Have devised a managed approach to organisational culture. - Have devised a strategy for the  more...

Predictive Analytics with Data Mining: How It Works ...d many times that predictive analytics will optimize your marketing campaigns, it's hard to envision, in more concrete terms, what it will do. This makes it tough to select and direct analytics technology. How can you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert? The answer is, in order to know precisely how  more...

Analytics + Business Expertise = Actionable Predictions for Each Customer ...Naturally, per-customer predictions are key to allocating marketing and sales resources. For example, by predicting which product features each customer will respond to, you can target each customer accordingly. However, per-customer prediction can't work without a healthy injection of your business expertise. To generate customer predictions that will have a business impact, predictive  more...