Marketing Web-based Seminars - Training Resources

Building Product Strategy A one-day hands-on workshop that helps to drill through the market delivery chain and find where you could add customer value. The outcome would be a draft plan of understanding customer need, market segmentation, value proposition being offered and the overall product strategy. Suitable for both existing and new product offerings. Especially helpful for teams working on new ideas or  more...

Empower Others to Promote Your Business ... done deal! Sales guru Andrea Sittig-Rolf pushes referral marketing to the next level with her proven Ambassador Method. Power Referrals teaches her step-by-step process of creating and deploying an army of referral-givers who do the selling for you freeing up the time you need to grow your business. In this webinar you ll learn how to: Employ the ACT (Acquire, Cultivate, Teach) principle  more...

Process Management for IT & Professional Services Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of an IT or professional services firm, you know that cost containment is critical to survive and thrive. Without it, you can't provide competitive pricing on proposals making it difficult to compete. Yet, there is a key part of your business that is draining your profits without you knowing it process management! IT  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy ...Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

Differentiation Strategies for Financial Advisors ... into every aspect of your practice - on the web, in your marketing material to ensure consistency of impression. John Comer is a principal with Comer Consulting, LLC. Comer Consulting helps financial advisors define their Carriage Trade Experience (client experience) and communicate their individuality. John has been in financial services since 1980. He has earned experience as a  more...

The Busy Professional's Guide to Social Networking ...ffectiveness turn to Lynne for guidance and invigoration. Marketing/sales/advertising teams that work against each other instead of with each other have been amazed at the transformation that comes into play when they all work from the same communication playbook. Lynne's created a framework that builds upon the baseline of all companies successes: Quality Communication! Lynne's background  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Sarbanes-Oxley Compliance As A Growth Strategy ...ny Leverage SOX best practices Utilize SOX as a marketing tool to expand your client base Develop SOX as business building tool As a leading authority on risk management, business continuity planning and Sarbanes-Oxley compliance, Dr. Peg Jackson s clients consider her their 'secret weapon.' She is the author and co-author of seven books published by John Wiley Sons and  more...

Turn Tradeshow Leads Into Sales ...resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more important now than ever to drive revenue results out of the trade show. In this webinar, Barry Siskind teaches sales and  more...

Using Search Engine Optimization To Grow Your Business Myths, Legends, and Facts for Effective SEO for Your Website 'Why is my competitor getting ten times the website traffic that I do?' The world of search engine optimization (SEO) is a mystery for most. Conflicting information and inconsistent advice make you wonder if there truly is a method to getting search engines to highly rank your website. Some (maybe your competitors) have figured it out,  more...

How to Prevent Foot in Mouth Disease - A Prescription from The PR Doctor for Healthy Media Relations ...marketing program. At its best, a well-run PR program can increase exposure to your business dramatically while significantly reducing your advertising costs. Poor public relations, on the other hand, create missed opportunities and can even do significant damage to your business s reputation. This webinar will present Public Relations DOs and the DONTs when dealing with the media, provide  more...

Unconventional Marketing Strategies for Small Business Owners ...this money is spent. You need to question where to invest marketing dollars how to measure performance and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your business-- your pipeline will dry-up and your existing client base will disappear. Tom Marquardt, 'The Profit Repairman ,' understands the struggles small business owners have in determining  more...

Pricing Strategies for Profitable Growth ...that affect your company s profitability such as pricing, marketing and staffing and how to account for these items when setting your prices. She empowers you to price with confidence as you learn to plug the profitability gaps that put your company at risk. In this webinar, you will learn how to: Assess the performance of your pricing model Identify profit leaks that are  more...

Marketing Strategies to Reach the Gay and Lesbian Community ... new revenue stream for your company and your traditional marketing approach will not work with this audience. Laurence Bernstein, founder of BC3 Strategies and author of multiple global marketing studies on the gay and lesbian market segment, has helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this  more...

Successful Trade Show Strategies In A Down Economy ...llars are limited? Barry Siskind, author of 'Trade Show Marketing' and a 25-year trade show expert, empowers business leaders by providing them with a methodology to select the trade shows that provide the best return on investment. Recognizing that your marketing dollars are tight, he presents strategies that allow you to exhibit powerfully within budget, and without damaging your brand.  more...

Article Publishing to Grow Your Business or Consulting Firm ...easiest ways to dominate search engine results is article marketing. Done correctly, articles help prove your expertise and generate leads. Incorrectly, article marketing becomes a drain on your time and can even damage your reputation. Ken Lizotte, author of 'The Expert's Edge: Become the Go-To Authority People Turn to Every Time' and author of more than 750 articles, teaches you how to  more...

Social Media Savvy ...Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

Blogging for Big Business Blogs are a great way to create internet buzz. They build better relationships with your clients and bring in more visitors via web search. However, it is not about the technology behind a blog. It is about your organization s commitment to fresh ideas and relationships. Come learn how to leverage a blog format to create higher visibility for your organization and it s key employees.  more...

Customer Service Strategies to Increase Revenue See Your Business Through the Lens of Your Customer When dollars are tight, customer loyalty is easily lost. When the service with your company slips due to budget cuts, the customer exodus becomes massive compounding your bottom-line issue. You can't afford to have your customers feel your pain as they represent a tremendous opportunity to grow your business. It s critical to deliver WOW!  more...

Put Your Strategic Plan Into Action Implementation Strategies that Get Results! Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Create Successful Strategic Marketing Alliances ...Marketing Partners to Grow Your Business Surviving the economic crisis demands fresh thinking and strategic marketing and you have plenty of creative ideas. The only catch? You don t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget. Ann  more...

How To Be An Online Spy ...pymaster: Sam Richter, CEO of SBR Worldwide and SVP/Chief Marketing Officer at ActiFi ( ), is a nationally sought-after speaker on topics ranging from online searching to effective selling to value-based leadership. He is a published author ( ) and has been featured in hundreds of publications, television programs, and radio shows. Sam was formerly president of a national business research  more...

Brand Busters: How What You Say And Do Can Ruin Your Reputation ... getting the clients or projects you really want? Is your marketing and advertising failing to bring the results you need? It could be that you re busting your brand sending out signals through your words and actions that contradict the brand image you want to project. By reviewing the basics of brand behavior and exploring real-world examples, you ll discover: The three critical areas  more...

How to Become Recognized as an Expert And Monetize Your Expertise! 'I know more about that subject than her! How come she is always the keynote and I'm always the attendee?' You have the experience done the research and created a unique approach but you are also a well-kept secret. You work hard chasing prospects and are constantly asked to share your knowledge for free. How do you go from being knowledgeable to being recognized as a  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base ...ing difficult economic times. Laurence Bernstein, 30-year marketing expert and founder of BC3 Strategies, helps marketing professionals analyze the needs of their customers for both retention and growth. He teaches you the secrets to uncovering your customers' needs, wants, and desires and using that knowledge to develop a marketing strategy. You will discover how to pinpoint what drives your  more...

Turn Business Blogging into Your Highest ROI Marketing Tool ...e of America's leading experts in both online and offline marketing, works with business professionals to help them use their blog to grow their business. He teaches you the secrets to driving blog readership and engaging your customers without pulling dollars out of your marketing budget. As a business and technology pioneer, Eric provides you with the knowledge you need to quickly and  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Drive Growth Despite the Recession Create the right strategic plan for your company Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic  more...

How to Immunize Your Business Against Recession ...ude solidifying existing client relationships, ramping up marketing campaigns, seeking out the opportunities in the crisis, and implementing strategic assessment strategies to streamline a business s most profitable centers. Participants will learn: 5 ways to attract new business during an economic downturn Profitable opportunities that exist during a recession Recession-specific  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy ...Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will not only discover  more...

Lead Generation Techniques in a Slow Economy ...our competitor. He ll provide you with powerful sales and marketing tactics that expand your reach without expanding your wallet. Webinar Takeaways: New activities that create new revenue streams Strategies of self mastery that lead you to sales success regardless of economic conditions Differentiation tactics that position you as the industry expert Why it s a fatal  more...

Get Off the Plateau: Building a Sales Development Plan ...een stuck at the same sales level year over year? Is your marketing and advertising failing to bring the results you want? Do you need to ramp up sales but aren t sure where to start? As a small business owner you are responsible for sales whether you re comfortable in a sales role or not. This seminar helps participants begin the process of building a sales development plan to jump start  more...

Building a PDF Front-End Interface to Document Collections ...papers, technical specifications, spreadsheets, drawings, marketing materials and case studies -- each linked to a different application or accessible in different locations in the directory structure? Would your users appreciate easy access to all these different materials through a single main menu, structured like a web site? Learn how to create the navigation structure in PDF, how to link  more...

How To Build A Million-Dollar Business ...llars that produce a million-dollar mindset Sales and marketing strategies that consistently drive revenue Methods that reduce labor costs and increase income Essential qualities that will enable you to have financial freedom Recommendations for your business plan re-write Drew Stevens PhD, President of Stevens Consulting Group and renowned author, consultant and sales  more...

Business Development Secrets for Consultants ...t! Dr. Drew Stevens, internationally recognized sales and marketing authority and author of The Ultimate Business Bible, teaches business consultants the secrets to effectively marketing a consulting practice. As a fellow 25-year consultant, he shares his proven strategies for establishing a foothold in your target market and mastering the art of business development. You ll discover how to  more...

Email Marketing for Consultants and Entrepreneurs ... In this webinar, you will learn how to: Create a marketing process to grow your business based on thought-leadership principles Implement simple, yet effective, email database building practices Ensure that enthusiastic word of mouth is spread continually and to the right people Systemize your relationships with clients, prospects and referral sources so business keeps  more...

Give Your Elevator Speech A Lift ...onment? Your prospects are getting inundated by confusing marketing messages making it difficult to sound unique. The sales people and entrepreneurs that get in the door are the ones that can quickly and powerfully communicate their value. Your 30-second commercial had better hit the mark -- or you re going to lose sales and referral opportunities. Lorraine Howell, author of 'Give Your  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

Measuring the Value of Your Trade Show Program ...ful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show program? If ROI accountability resides with you, join Barry Siskind, international trade show expert, for  more...

Empower Others to Promote Your Business ... done deal! Sales guru Andrea Sittig-Rolf pushes referral marketing to the next level with her proven Ambassador Method. Power Referrals teaches her step-by-step process of creating and deploying an army of referral-givers who do the selling for you freeing up the time you need to grow your business. In this webinar you ll learn how to: Employ the ACT (Acquire, Cultivate, Teach) principle  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Become Your Prospect s Trusted Advisor ...s prospects. Ardath Albee, author of the upcoming book, E-Marketing Strategies for The Complex Sale and founder of Marketing Interactions, Inc., helps companies develop e-marketing strategies that increase prospect confidence and engagement that drives sales readiness. She teaches you techniques to help you quickly glean insights about your market and map a content storyline that meets your  more...

Increase Lead Generation with Social Media ...Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the perception of  more...

The Tao of Creating Customers for Life ...ness. Customers for Life are the answer to every sale and marketing professionals dream. Customers that are loyal, that provide good margins, that offer sincere valuable referrals are the type of customers we want for life. 'The TAO' translates from Chinese to be the way. So the way of creating customers for life is what this webinar is all about. Taken from three years of research, we are  more...

Create a Sticky Lead Nurturing Process ...marketing to increase qualified leads and shorten sales cycles. According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results. Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or if  more...

How to Sell Consulting Services to the Federal Government Leverage the unprecedented spend by this market segment Hundreds of millions of dollars are being spent today by the federal government on consulting services. Right now, their leaders are being judged by how quickly they can spend their money to help drive the economy through the stimulus plan. Yet, if your consulting firm is not well-positioned to pursue this market, you will be left out of  more...

How Marketing Can Help Sales Sell More ...ied leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t afford to waste dollars marketing spends on lead generation or have their sales productivity stall. Without marketing and sales alignment, the cost of sales will continue to rise. Ardath Albee, author of the upcoming book, E-Marketing Strategies  more...

How to Create Profitable Customer Relationships ...Marketing ROI Into Client Retention Has your business lost customers in the last 5 years? Can your business afford to spend dollars recruiting new customers only to lose those customers to your competition? Technology and globalization have created a very competitive business climate making it more difficult and more expensive to attract and retain customers. Your company s success is based  more...

TCE Total Customer Experience Model Building e-Workshop for Financial Services TCE (Total Customer Experience) Model Building e-Workshop is designed to help Marketing, Sales and Service Executives build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. The content of this program is based on the U. S. patent-pending Branded CEM (Customer Experience Management) Method,  more...

Use Direct Mail Effectively On A Tight Budget ...Marketing Tool Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail marketing yields a higher direct order conversion  more...

How to Audit Your Website s Performance ...astic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you or your competitors. Shannon Kavanaugh, President and founder of Go-To Market Strategies, helps her clients audit their website from the visitor s perspective. She teaches how to identify website deficiencies and optimize the visitor experience by removing your  more...

Conduct a Brand Audit Does Yours Pass the Test? ...ty. How do you know if your brand is aligned so that your marketing dollars are invested correctly and is generating the expected results? Shannon Kavanaugh, president and founder of Go-To-Market Strategies, has helped hundreds of companies leverage their brand to grow their market share. Shannon teaches you the essential steps to develop a strong brand on a limited budget and provides the  more...

Using Sales Compensation Plans to Achieve Revenue Targets One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction and the company gets the results it  more...

Master the Proposal Phase of the Sales Process Secrets to improving your closing rate Pin the tail on the donkey is a kid s game, not a sales game! With the limited information that most sales people have when drafting a proposal, they may as well be blindfolded! The proposal is one of the most abused sales tools, but it is the critical tool that leads to a prospect becoming a revenue-generating client. Sales people who cannot identify the  more...

Marketing Strategies to Reach the Gay and Lesbian Community ... new revenue stream for your company and your traditional marketing approach will not work with this audience. Laurence Bernstein, founder of BC3 Strategies and author of multiple global marketing studies on the gay and lesbian market segment, has helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this  more...