Online Marketing And Sales Tutorial
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From Prediction Impact
Analytics + Business Expertise = Actionable Predictions for Each Customer
...Naturally, per-customer predictions are key to allocating marketing and sales resources. For example, by predicting which product features each customer will respond to, you can target each customer accordingly.
However, per-customer prediction can't work without a healthy injection of your business expertise. To generate customer predictions that will have a business impact, predictive
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