Online Marketing Assistant eLearning Training

Creativity Innovation Promoting Team Creativity ...onald Spear, Icon's Marketing Manager, and Carol Chung, a Marketing Assistant for Icon. As a Product Manager for Icon's Hands Free Digital Cellular Solution, you will need to promote a creative team environment for your marketing team. The current marketing strategy being used for the HFDCS isn't conveying the distinct message of usability and convenience that you would like to see. You need to more...

Delegation Understanding Delegation ...arketing Manager at Icon International, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour) Identify tasks that should be delegated. more...

Delegation The Delegation Process ...ing Manager at Icon International, and Matthew Stevenson, Marketing Assistant. Icon is planning to fund a new magazine that already has nearly 15 million dollars in revenue. This is the first time you have attempted any form of delegation, but there is too much work for you to do by yourself. Tyrell has agreed to help you as you work through preparing and delegating the task brief. Unit more...

Delegation Monitoring Evaluating Results ...ate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour) Identify guidelines for determining employee needs. List the key components of effective more...

Value Chain Management Managing the Transition to a Value Chain ...y Edwards, Regional Marketing Manager, and Keith Collins, Marketing Assistant at Icon International. You are about to be appointed Area Sales Manager for Icon's sales team. Icon is about to merge with an IT company, ITWare, which has its own software sales team. As Area Sales Manager, you will need to convince management that your team members are ready for the change and that they are aware of more...

Essentials of Business Law Cyberlaw ...nsel for Icon's Internet operations. As a newly hired Web Marketing Assistant, your meeting is standard procedure and provides employees an opportunity to review basic legal issues in cyberspace. Jessica will ask you a series of questions designed to reinforce your understanding of the subject and prepare you to deal with the issues as they relate to your new position. Unit 2: Conducting more...

Brand Management Managing Brand Equity ...iew: In this simulation, you are a marketing assistant for Icon and a member of a team designed to create a brand extension for Carb-X, a relatively new energy drink that has experienced incredible sales numbers. Account Executives report that retailers have received a number of requests for Icon to make extensions of the Carb-X name. Your idea is to create an energy bar, more...