Online Marketing Communications Manager eLearning Training

Brand Management Branding on the Web ...e brand online. The team is made up of Jessica Stone, the Marketing Communications Manager; Marcus D'Angelo, the Senior Web Developer/Designer; and Elizabeth Thomas, the Senior Market Research Analyst. Your goal is to ensure that the online brand will expand the customer base by helping the team determine whether a secondary brand is necessary, what type of Web site would be best for the brand,  more...

Principles of Marketing Fundamentals of Marketing ...the marketing mix for three products. Carol Chung, Icon's Marketing Communications Manager, will be in the conference room with you, while James Cahill, Icon's Senior Product Manager, will be participating in the meeting by phone. As the Marketing Director, James and Carol will provide you with background information and recommendations, but you will need to make the final decision on  more...