Online Marketing Department eLearning Training

Brand Management Developing a Brand Strategy ... In this simulation, you are a Brand Manager in the Marketing Department of Avenport, an Icon-owned company that makes automobiles. You are specifically responsible for managing the Qualera, which is the upscale, luxury car manufactured by Avenport. You will meet with your assistants, Jennifer Webber and Matt Engles, who perform research duties and aid in preparing presentations for more...

Competitive Intelligence Researching Online ...ation, you will meet Kent Redburn, Lead Researcher in the Marketing Department of Icon's Computing Hardware and Software Division in San Francisco. He will introduce the methods for using online technology to enhance your personal competitive intelligence and that of your organization. With Kent's instruction, you will recognize the differences between free and commercial online services and more...

Creativity Innovation Fostering a Ceative Environment ...recruit a greater number of creative employees for Icon's Marketing Department, and she feels strongly about the importance of hiring such individuals. Susan also has information on how to retain good employees. Through a series of questions, Susan will test your knowledge of recruiting, hiring, and retaining creative employees. Unit 2: Creativity Audits and Communication (0.5 - 1 hour) more...

Creativity Innovation Promoting Team Creativity Creativity and Innovation: Promoting Team Creativity offers the student information required to organize creative teams, conduct effective team sessions, and avoid roadblocks to team creativity. The program covers activities that can be used to increase creativity in a team and describes the creative problem-solving process. Learn To Demonstrate characteristics of more...

Communicating w Difficult People Working with Difficult Employees Communicating with Difficult People: Working with Difficult Employees offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better more...

Listening Skills Listening Challenges This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the more...

360-Degree Feedback Implementing a 360-Degree Program .... The program will first be run as a pilot program in the Marketing department. Robin has asked to meet with you to go over how you intend to create the program. She will ask you a series of questions about developing questionnaires, collecting the information, and selecting the raters. Unit 2: Training 360-Degree Feedback Participants (0.5 - 1 hour) Identify the more...

Delegation Understanding Delegation ... Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour) Identify tasks that should be delegated. Identify the steps for preparing a more...

Delegation Monitoring Evaluating Results ...the end of this unit, you are the Brand Manager in Icon's Marketing department. You have decided to delegate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour) Identify more...

Employee Performance Managing Difficult People ...ourse, you will have the opportunity to meet with several Marketing Department team members to address their difficult personalities. You will follow the guidelines for managing difficult people in order to decrease the department's turnover rate and meet the release date for a new product. Learn To Address difficult personality types. more...

Total Quality Management Implementation and Tools ...t loss in sales over the last year. A recent study by the Marketing department has shown that cheap imports are flooding the market. To combat this, you have decided to focus on the quality of your products and to market their superiority. You are hoping to launch a TQM system to help you do this, but you need to look closely at your process first. As part of the team set up to implement the more...

Coaching Building Relationships ...l meet with Marcus D'Angelo and Nancy Hurst, two Software Marketing Department Supervisors. You need to coach them to work more effectively with employees from other departments within their division. To do this, you will need to establish relationships with the employees, effectively communicate expectations and feedback to them, and determine what motivates them in order to build their more...

Administrative Assistant Skills Understanding Basic Skills ...to start planning a business trip for some members of the Marketing Department. She is in charge of the preparations for an upcoming tradeshow in Dallas. Today, you'll be responsible for making travel arrangements for Marcus D'Angelo, a Marketing Manager, who will be attending the tradeshow. First, you'll need to call Icon's Travel Department to determine how to plan the trip. Then, you'll need more...

Organizational Learning Deploying a Knowledge Mgmt System ...es, and Amanda Douglas, project manager for Icon a a s Marketing department. In this meeting, you will follow the six steps to develop a pilot project effectively. Unit 2: Leading Knowledge Management Deployment (0.5 - 1 hour) Identify KM leader qualifications. Display qualifications of a KM leader. Identify KM leader more...

Mentoring Developing Your Mentoring Skills ...Marketing Team Leader; and Ronald Spear, a Manager in the Marketing department. There has been a great deal of discussion about establishing a mentoring program in the department, and this team is meeting to determine if mentoring is a feasible idea. If everyone agrees to adopt a mentoring program, you will need to discuss the aspects of a mentor's job you'd like to see implemented. You'll also more...