Online Marketing Director eLearning - Training Resources
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From 123-CBT Computer Based Training
Principles of Marketing Fundamentals of Marketing
... In this simulation, you will meet with Dean Kramer, the Marketing Director of Icon's Office Supply product group. Dean will discuss marketing terms, including a SWOT analysis, and how they are implemented in his product group. Throughout your conversation, Dean will ask you questions to test your understanding of the concepts discussed. Unit 2: Four P's of Marketing (0.5 - 1 hour)
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Principles of Marketing Fundamentals of Marketing
... In this simulation, you will meet with Dean Kramer, the Marketing Director of Icon's Office Supply product group. Dean will discuss marketing terms, including a SWOT analysis, and how they are implemented in his product group. Throughout your conversation, Dean will ask you questions to test your understanding of the concepts discussed. Unit 2: Four P's of Marketing (0.5 - 1 hour)
more...
Customer Relationship Mgt Fundamentals of CRM
...iew: In this simulation, you are a Marketing Director for Lillian Alley Enterprises, an Icon-owned venture. Lillian Alley, the founder of the company, is a Home, Garden, and Entertaining expert with media and retail divisions. Analyses of the demographics of Lillian's market show that it is made up of middle to upper class American women, both career women and homemakers,
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...iew: In this simulation, you are a Marketing Director for Lillian Alley Enterprises, an Icon-owned venture. Lillian Alley, the founder of the company, is a Home, Garden, and Entertaining expert with media and retail divisions. Analyses of the demographics of Lillian's market show that it is made up of middle to upper class American women, both career women and homemakers,
more...
Recruiting Retention Internet Recruiting
... In this simulation, you will meet with Lance Helms, Marketing Director, Alexis Bell from Human Resources, and Maggie Roberts, Director of Financial Accounting. Icon is on the verge of expansion and needs to fill positions in Marketing and Accounting as quickly as possible. Lance and Maggie, have never used the Internet for recruiting employees. You must explain the benefits and the
more...
... In this simulation, you will meet with Lance Helms, Marketing Director, Alexis Bell from Human Resources, and Maggie Roberts, Director of Financial Accounting. Icon is on the verge of expansion and needs to fill positions in Marketing and Accounting as quickly as possible. Lance and Maggie, have never used the Internet for recruiting employees. You must explain the benefits and the
more...
Women in Leadership Becoming a Leader
... In the simulation at the end of this unit, you are the Marketing Director for a software product currently in development and will meet with Mary Winford, Product Manager, and Dean Kramer, Sales Manager. The product, referred to now by its development title of OS9, is a new operating system that is different from previous Icon products and its competitors. In the course of creating the
more...
... In the simulation at the end of this unit, you are the Marketing Director for a software product currently in development and will meet with Mary Winford, Product Manager, and Dean Kramer, Sales Manager. The product, referred to now by its development title of OS9, is a new operating system that is different from previous Icon products and its competitors. In the course of creating the
more...
Business Ethics Organizational Ethics
...u will meet with Customer Service Manager, Deborah Cowan, Marketing Director, John Cunningham, and Product Manager, Terry Jones, to discuss a production-related ethical dilemma. Icon has been advertising an introductory special on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not
more...
...u will meet with Customer Service Manager, Deborah Cowan, Marketing Director, John Cunningham, and Product Manager, Terry Jones, to discuss a production-related ethical dilemma. Icon has been advertising an introductory special on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not
more...
Team Leadership Developing A High Peformance Team
...ST Expo, you will meet with your supervisor, Dean Kramer, Marketing Director; Maggie Roberts, Public Relations Manager; and Elizabeth Thomas, Sales Director. You need to follow the guidelines for choosing a team type in order to build consensus among your co-workers. Unit 2: Creating the Team (0.5 - 1 hour) Arrange in the correct order of completion the stages of team
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...ST Expo, you will meet with your supervisor, Dean Kramer, Marketing Director; Maggie Roberts, Public Relations Manager; and Elizabeth Thomas, Sales Director. You need to follow the guidelines for choosing a team type in order to build consensus among your co-workers. Unit 2: Creating the Team (0.5 - 1 hour) Arrange in the correct order of completion the stages of team
more...
Brand Management Managing Brand Equity
... In this simulation you are Icon's Marketing Director meeting with Nathan Iverson, a Marketing Assistant. Icon has developed a new product called GreenheatH2O, a photovoltaic solar water heating system. GreenheatH2O is a unique product, in that it was developed more to show Icon's commitment to the environment than for profit. Greenheat has sold moderately well, largely
more...
... In this simulation you are Icon's Marketing Director meeting with Nathan Iverson, a Marketing Assistant. Icon has developed a new product called GreenheatH2O, a photovoltaic solar water heating system. GreenheatH2O is a unique product, in that it was developed more to show Icon's commitment to the environment than for profit. Greenheat has sold moderately well, largely
more...
Frontline Leadership Preparing to Lead
Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult
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Frontline Leadership: Preparing to Lead offers the student an overview of the information required to identify, address, and discipline employees who display difficult behavior. The program details characteristics and sources of difficult behavior, effective techniques to prevent difficult behavior in the workplace, and proper communication methods to build better relationships with difficult
more...
From Serebra Learning Corporation
Coach with Confidence Simulation
Dulce Confections is known for its innovative management style. You are a food scientist responsible for developing new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective
more...
Dulce Confections is known for its innovative management style. You are a food scientist responsible for developing new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective
more...
Coaching Personalities and Teams Simulation
...not alienating the candy's older and loyal consumers. The Marketing Director and Team Lead at Dulce Confections has asked you to assume the role of project manager and coach for this initiative. Within your team there is great support and enthusiasm for the repackaging effort, as well as opposition to the idea of changing any trait of a product that's been a huge success for many years. There's
more...
...not alienating the candy's older and loyal consumers. The Marketing Director and Team Lead at Dulce Confections has asked you to assume the role of project manager and coach for this initiative. Within your team there is great support and enthusiasm for the repackaging effort, as well as opposition to the idea of changing any trait of a product that's been a huge success for many years. There's
more...
