Online Marketing Directors eLearning Training
From Serebra Learning Corporation
Competitive Factors in Strategic Marketing
You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor
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From 123-CBT Computer Based Training
Decision Making Problem Solving Decision Making Fundamentals

...simulation, you will meet with your company's Finance and Marketing Directors. You have received an offer from an Asian manufacturer to buy your Phone Equipment Line. You need to make a decision to sell or keep the line given certain time constraints. Unit 3: Team Decision Making (0.5 - 1 hour) Understand the importance of group decision making.
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Principles of Marketing Writing a Marketing Plan

...mulation, you will meet with Robin Carlson, one of Icon's Marketing Directors, to discuss the fundamentals of marketing plans. Robin has a number of years of experience in the industry and will ask you a series of questions to test your knowledge of a variety of marketing concepts. Those concepts will include market positioning, the difference between a business plan and a market plan, and the
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