From Serebra Learning Corporation
Branding Your Internet Identity eMarketing Overview 
This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a
Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy
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Branding Your Internet Identity Define Your Core Business 
This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an
Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.
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Branding Your Internet Identity Form Strategic Alliances 
This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy
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Scoping Your Internet Project Evaluate Statistics 
This course shows learners how statistics can be used most effectively in eMarketing. Several guidelines also help to further simplify the process by providing a solid framework for reviewing statistics. Professionals who want to create and promote an online marketing strategy
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Scoping Your Internet Project Research Accurate Data 
This course helps learners to recognize the challenges associated with online research, and how to effectively research accurate, ethical, and useful data through searches and surveys on the
Internet. Professionals who want to create and promote an online marketing strategy
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