Online Marketing Ebusiness eLearning - Training Resources

Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy  more...

Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy  more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...

Branding Your Internet Identity Form Strategic Alliances This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Evaluate Statistics This course shows learners how statistics can be used most effectively in eMarketing. Several guidelines also help to further simplify the process by providing a solid framework for reviewing statistics. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Research Accurate Data This course helps learners to recognize the challenges associated with online research, and how to effectively research accurate, ethical, and useful data through searches and surveys on the Internet. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Select Your Web Team This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Create an eMarketing Budget While the Internet is renowned for being cost-effective, one stills need to budget for the activities associated with bringing the organization online. This course teaches learners how to create a comprehensive budget. Professionals who want to create and promote an online marketing strategy  more...