Instructor Led Marketing Management Training - Training Resources

Key Account Management Establishing Profitable Customer Relationships - Sales and Marketing Improve margins and keep more profit. Prioritize their efforts for maximum results. Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value. Lead the buying process and close more sales. Improve human capital utilization. Identify, evaluate and prioritize opportunities for business and relationship development.  more...

Certified Sales Manager - Sales and Marketing Demonstrate traits of an excellent sales manager. Plan forecasts and quotas with more accuracy and precision. Conduct sales coaching and counseling sessions effectively. Demonstrate effective interpersonal skills. Manage the sales force with confidence and determination. Provide sales management training for colleagues.  more...

Strategic Sales Planning and Territory Management - Sales and Marketing Analyze the process of sales planning and territory management. Practice the effective ways of setting goals, developing sales activities and managing time effectively. Use relevant tools for route structuring and territory management. Comprehend the methods of effective territory management and strategic selling. Revise sales strategies and provide proper sales training for sales force.  more...

Retail Selling Creating Memorable Shopping Encounters - Sales and Marketing Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty. Understand customer behavior in a retail environment. Use practical selling skills to guide their customers through a defined customer decision process. Ensure a positive shopping experience. Generate outstanding customer service.  more...

Strategic Finance for Senior Management - Finance and Accounting Develop an understanding of the macro finance picture of company goals and objectives. Enhance their understanding of financial analysis and assess their ability to perform strategic financial analysis. Learn international finance in this globally structured financial economy. Become acquainted with Bond, Stock, and Foreign Exchange markets. Grasp knowledge of investment management as a tool  more...

Hospitality Events and Conferences Management - Public Relations Plan and prepare for events and conferences in a professional way. Organize the different functions in the event or conference. Control the different scientific and social activities in the event or conference. Prepare the estimated budget for the conference. Plan and organize different kinds of exhibitions.  more...

Certified Marketing Professional - Sales and Marketing Understand the marketing framework of a business organization. Focus on best practices, tools and models to implement an effective marketing and sales management system. Emphasize planning and executing advanced marketing strategies. Develop strategies, initiatives and programs to build and sustain a competitive market advantage.  more...

Brand Management From Concept to Equity - Sales and Marketing Have their organization, product or service succeed through careful attention to brand imperatives. Build a fully aligned, brand-focused operation. Measure brand equity, track it and maximize it. Avoid the dangers and pitfalls of ignoring the laws of branding.  more...

The Strategic Marketing Plan - Sales and Marketing Define the concept and scope of strategic marketing. Understand the process of strategic planning. Apply the techniques used in preparing the strategic marketing plan. Develop the components of strategic marketing planning.  more...

The Strategic Marketing Plan Objectives: By the end of the program, participants will be able to: Define the concept and scope of strategic marketing. Understand the process of strategic planning. Apply the techniques used in preparing the strategic marketing plan. Develop the components of strategic marketing planning.  more...

Advanced Selling Strategies Objectives: By the end of the program, participants will be able to: Respond to customers' needs in order to adapt their selling approach to those needs. Provide advanced selling knowledge and skills for dealing with customers' objections and closing the deal. Gain awareness of the professional behavior during all phases of the sales call. Obtain an understanding on how to develop a long-term  more...