Online Marketing Manager eLearning - Training Resources

Marketing Management ...marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a  more...

Strategic Management Developing a Successful Process ...in Carlson, a Quality Assurance Technician, Ronald Spear, Marketing Manager, and Deborah Cowen, Director of Finance, has put a great deal of work into this plan, and its acceptance is essential. As a team, you must address all questions and concerns and apply the five guidelines to making a strategic plan successful. Unit 2: Developing the Strategic Management Process (0.5 - 1 hour)  more...

International Business Essentials Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise, how to recognize global management success factors, and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and  more...

Creativity Innovation Thinking Creatively ... In this simulation, you are meeting with your Marketing Manager. You want to discuss ideas to improve your department's ability in order to provide quality customer service. Unit 4: Fostering Creativity in the Workplace (0.5 - 1 hour) Identify the influence of company communications on creative thinking. Analyze the effect of  more...

Creativity Innovation Promoting Team Creativity ...e, a Marketing Team Leader for Icon, Ronald Spear, Icon's Marketing Manager, and Carol Chung, a Marketing Assistant for Icon. As a Product Manager for Icon's Hands Free Digital Cellular Solution, you will need to promote a creative team environment for your marketing team. The current marketing strategy being used for the HFDCS isn't conveying the distinct message of usability and convenience  more...

Delegation Understanding Delegation ...the end of this unit, you will meet with Anna Strzelecki, Marketing Manager at Icon International, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour)  more...

Delegation The Delegation Process ...the end of this unit, you will meet with Anna Strzelecki, Marketing Manager at Icon International. You have been looking at ways to analyze tasks and appoint delegates. Anna has offered to test you on these areas before you put them into practice. Unit 2: Briefing (0.5 - 1 hour) Identify guidelines for preparing a brief. Identify different  more...

Value Chain Management Elements of the Value Chain In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a company a a s product or service. This course details the key components of successful products or services, the importance and benefits of customer loyalty, and customization. This course teaches how collaboration, delivery, production, and  more...

Value Chain Management Managing the Transition to a Value Chain ... of this unit, you will meet with Kathy Edwards, Regional Marketing Manager, and Keith Collins, Marketing Assistant at Icon International. You are about to be appointed Area Sales Manager for Icon's sales team. Icon is about to merge with an IT company, ITWare, which has its own software sales team. As Area Sales Manager, you will need to convince management that your team members are ready for  more...

Change Management Managing Change ...ion, your Director of Marketing is being promoted and the Marketing Manager has been chosen to fill the vacant Director of Marketing position. You are meeting with them and the Director of Human Resources to discuss the perceived effects the change will have on the department and its employees. Unit 3: Monitoring a Change (0.5 - 1 hour) Identify why employees resist  more...

Total Quality Management Principles ...iew: In this simulation, you are a Marketing Manager at Icon International. You've called a meeting to try to turn around the results of a recent poll by a leading financial media organization, which found it was bottom of the customer satisfaction table. In response to this, you've set up a focus group to ensure that Icon is in the top 10 for next year's poll. You hope  more...

Managing the Expert Developing a Successful Environment Managing the Expert: Developing a Successful Environment explains management strategies, incentive programs, and the challenges of maximizing experts' creative potential. It identifies the processes for designing and implementing expert-appropriate incentive programs, managing renegade creativity, and managing barriers to expert creativity. Learn To Provide  more...

Project Leadership Leading the Project Team ...on, you will be meeting with Ronald Spear, Icon's Product Marketing Manager. Ronald is assembling a project team to spearhead a new marketing campaign, and you have expressed an interest in leading the team. In order to gain a better understanding of your abilities and your readiness as a team leader, Ronald will ask you a series of questions designed to test your knowledge and understanding of  more...

Principles of Marketing Distribution Strategy ... In this simulation, you will meet with Drew Canfield, Marketing Manager, to discuss the distribution system of Icon's paging products. He will discuss the role of logistics in distribution, the different components of a physical distribution system, and how to maintain a distribution system. Throughout your discussion, Drew will ask you questions to better you understanding of developing  more...

Virtual Team Mgmt Developing Virtual Teams ... In this simulation, you will meet with Carla Jackson, a Marketing Manager, to discuss virtual teams. You were recently promoted into a managerial position, and one of your first priorities is to assemble a virtual team for an upcoming public relations project. Your goal during this meeting is to demonstrate your knowledge of virtual teams, including their characteristics, the five types of  more...

Principles of Marketing Writing a Marketing Plan Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market  more...

Cross-Functional Teams Cross-Functional Team Development ...Monica Washington, Icon's Sales Manager, Terry Jones, the Marketing Manager, and Drew Canfield, the Director of Product Development. You have established this cross-functional team to address the possibility of expanding Icon's product offering to include a new suite of computer diagnostic and maintenance programs. Your goal for the simulation is to facilitate the team meeting while using  more...

Administrative Assistant Skills Understanding Basic Skills ...ble for making travel arrangements for Marcus D'Angelo, a Marketing Manager, who will be attending the tradeshow. First, you'll need to call Icon's Travel Department to determine how to plan the trip. Then, you'll need to speak with Marcus on the phone about his arrangements. Finally, you'll need to field phone calls pertaining to the tradeshow, as Barbara is out of the office for the rest of  more...

Frontline Leadership Knowledge in the Workplace ...In the simulation at the end of this unit, you act as the Marketing Manager for Icon's Consumer Products and Services Division in Chicago. You are in charge of an upcoming sales meeting that is being held to educate the Division's corporate sales teams on Icon's latest corporate software packages. The goal of the meeting is to give the sales teams enough information about the packages so they  more...

Frontline Leadership Positively Influencing Workplace Culture ...Director of Corporate Sales, and Roger McAlister, Product Marketing Manager, for Preventia Security Systems. Preventia is a subsidiary of Icon's Consumer Products and Services division in Chicago, which provides high-end intrusion detection, access management, and emergency response systems for corporate facilities. Its creed of ''Prevention, Detection, and Protection'' has been the foundation  more...

Executive Level Leadership Becoming an Executive Leader ... Simulation Overview: As a Senior Marketing Manager, you will meet with John Cunningham, the Vice President of Human Resources for Icon's Telecommunications Division. Currently, there is a Director of Marketing position open, so this meeting with John will be an opportunity for you to demonstrate how prepared you are to move into such a position. If you're able to  more...