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From 123-CBT Computer Based Training
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...
Principles of Marketing - Fundamentals of Marketing on-line e-learning cbt (computer based) Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.  more...
Principles of Marketing - Promotion Strategy on-line e-learning cbt (computer based) Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...
Principles of Marketing - Pricing Strategy on-line e-learning cbt (computer based) Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect  more...
Building an E-Commerce Business Case on-line e-learning cbt (computer based)cd rom ...reporting systems. Identify the components of an online marketing mix. Identify the guidelines for building a B2C transaction environment. Identify the guidelines for building a B2C transaction model. Identify the role of product configurator. Identify the guidelines for designing an online catalog. Identify the features of an online sales campaign. Unit 2: Sales and Services (1  more...
Principles of Marketing Fundamentals of Marketing on-line e-learning cbt (computer based)cd rom ...ge, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to marketing situations. Identify the four components of the marketing mix. Identify  more...
Principles of Marketing Promotion Strategy on-line e-learning cbt (computer based)cd rom Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...
Principles of Marketing Pricing Strategy on-line e-learning cbt (computer based)cd rom ...mation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Learn To  more...
Brand Management Building Brand Equity on-line e-learning cbt (computer based)cd rom ...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity.  more...
Principles of Marketing Product Strategy on-line e-learning cbt (computer based)cd rom Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...
From Serebra Learning Corporation
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...
Elements of Marketing Strategy on-line e-learning cbt (computer based) You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their  more...
Branding Your Internet Identity eMarketing Overview on-line e-learning cbt (computer based) This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy  more...
Scoping Your Internet Project Select Your Web Team on-line e-learning cbt (computer based) This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence. Professionals who want to create and promote an online marketing strategy  more...
Principles of Marketing Fundamentals of Marketing on-line e-learning cbt (computer based) Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing  more...
Principles of Marketing Product Strategy on-line e-learning cbt (computer based) Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...
Principles of Marketing Promotion Strategy on-line e-learning cbt (computer based) Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...
Principles of Marketing Pricing Strategy on-line e-learning cbt (computer based) ...mation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Managers, supervisors, and  more...
Brand Management: Building Brand Equity on-line e-learning cbt (computer based) Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity.  more...
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