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Marketing Mix Training Seminars and Classes
From Serebra Learning Corporation
Creating a Marketing Campaign
 Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...Principles of Marketing Fundamentals of Marketing
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing more...Principles of Marketing Pricing Strategy
...mation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Managers, supervisors, and more...Branding Your Internet Identity eMarketing Overview
This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy more...Brand Management: Building Brand Equity
Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity. more...
From 123-CBT Computer Based Training
Building an E-Commerce Business Case
 ...reporting systems.
Identify the components of an online marketing mix.
Identify the guidelines for building a B2C transaction environment.
Identify the guidelines for building a B2C transaction model.
Identify the role of product configurator.
Identify the guidelines for designing an online catalog.
Identify the features of an online sales campaign.
Unit 2: Sales and Services (1 more...Principles of Marketing Fundamentals of Marketing
...ge, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to marketing situations. Identify the four components of the marketing mix. Identify more...Principles of Marketing Pricing Strategy
...mation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Learn To more...Brand Management Building Brand Equity
...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity. more...
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