Online Marketing Mix eLearning

Marketing Essentials Planning and People ... Planning and People The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing activities to an  more...

Marketing Essentials Product and Price ...nto the importance of product and price within the modern marketing mix. The course then covers the product and development process, the concept of product differentiation in today's marketplace, and what this ultimately requires from marketing professionals and companies in order to be successful. This course also provides essential insight into the concept of product lifecycle with a focus on  more...

Marketing Essentials Place ... careful integration with all other aspects of the modern marketing mix. This course provides essential insight into distribution. It reviews the advantages of building a strong, efficient distribution network that is aligned with organizational and marketing goals, as well as product characteristics and target markets. It covers key distribution strategies, distribution relationship systems,  more...

Marketing Essentials Promotion ...nal strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This course will provide insight into how to design promotional strategies and campaigns that help expand existing markets and develop new customer relationships. You will learn about the key characteristics of different  more...

Marketing Essentials Introduction to Marketing Marketing Essentials: Introduction to Marketing How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers - it is used to identify the right  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...

Principles of Marketing Fundamentals of Marketing ...ge, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Learn To Apply appropriate terms or language to marketing situations. Identify the four components of the marketing mix. Identify  more...

Building an E-Commerce Business Case ...eporting systems. Identify the components of an online marketing mix. Identify the guidelines for building a B2C transaction environment. Identify the guidelines for building a B2C transaction model. Identify the role of product configurator. Identify the guidelines for designing an online catalog. Identify the features of an online sales campaign. Unit 2: Sales and  more...

Principles of Marketing Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...

Principles of Marketing Pricing Strategy ...mation required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Learn To  more...

Brand Management Building Brand Equity ...anagement affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To Identify sources of brand equity.  more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...

Principles of Marketing - Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.  more...

Principles of Marketing - Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...

Principles of Marketing - Pricing Strategy Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect  more...