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So You Want to be a Technical Writer! on-line e-learning cbt (computer based)study at homecourseware ... wish to work. As a final project, students will create a marketing plan to market themselves as a technical writers. In addition to readings and individual assignments, students will interact with each other and the instructor through discussion message boards and optional online chats. Students will also receive a weekly mailing containing the best World Wide Web sites where they can explore  more...
Build Your Own BIZ(tm) - Bootstrap Marketing ...marketing plan and learn to promote your product effectively.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation. Promote Your Product More  more...
From 123-CBT Computer Based Training
Competitive Factors in Strategic Marketing on-line e-learning cbt (computer based) You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...
Writing a Marketing Plan Phase 1 on-line e-learning cbt (computer based) ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis  more...
Writing the Marketing Plan Creative Strategy on-line e-learning cbt (computer based) You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...
Financial Analysis for Successful Marketing on-line e-learning cbt (computer based) ..."head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes  more...
Principles of Marketing - Writing a Marketing Plan on-line e-learning cbt (computer based) Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.  more...
E-Learning Essentials Part 2 Marketing Your Solution on-line e-learning cbt (computer based)cd rom ... Identify components of an e-learning marketing plan. Identify characteristics of the role of an effective e-learning champion. Identify ways of effecting changes to the learning culture. Identify guidelines for achieving an effective communication campaign. Unit 2: Marketing to Key Customers (0.5 - 1  more...
Strategic Management Developing a Successful Process on-line e-learning cbt (computer based)cd rom ...g team to address any final concerns about your strategic marketing plan for Icon before taking it to James Cahill, Icon's President, and Roger McAlister, Icon's Director of Operations, to secure it's acceptance. Your team, consisting of Robin Carlson, a Quality Assurance Technician, Ronald Spear, Marketing Manager, and Deborah Cowen, Director of Finance, has put a great deal of work into this  more...
Principles of Marketing Series on-line e-learning cbt (computer based)cd rom The Principles of Marketing Series includes the following courses: Principles of Marketing: Fundamentals of Marketing Principles of Marketing: Product Strategy Principles of Marketing: Distribution Strategy Principles of Marketing: Promotion Strategy Principles of Marketing: Pricing Strategy Principles of Marketing: Writing a Marketing Plan To review individual course descriptions,  more...
Principles of Marketing Writing a Marketing Plan on-line e-learning cbt (computer based)cd rom ...Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Learn To Determine your product's market position.  more...
From Serebra Learning Corporation
Analyzing the Market on-line e-learning cbt (computer based) This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and  more...
Competitive Factors in Strategic Marketing on-line e-learning cbt (computer based) You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...
Writing a Marketing Plan Phase 1 on-line e-learning cbt (computer based) ...marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis  more...
Writing the Marketing Plan Creative Strategy on-line e-learning cbt (computer based) You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team  more...
Creating a Marketing Campaign on-line e-learning cbt (computer based) ...marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...
Marketing Management on-line e-learning cbt (computer based) So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through  more...
Financial Analysis for Successful Marketing on-line e-learning cbt (computer based) ..."head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This includes  more...
Elements of Marketing Strategy on-line e-learning cbt (computer based) You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their  more...
Principles of Marketing Writing a Marketing Plan on-line e-learning cbt (computer based) Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and  more...
From Sessions Online School of Design
internet marketing on-line e-learning cbt (computer based)study at homeself directed ... marketing consultant, you'll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, ad buys, sales/lead conversion, and using site metrics. Whether you're looking to  more...
From Elevating Your Business
Small Business Success Takes A Plan on-line e-learning cbt (computer based)e-book ...hem in your marketing strategy * The three elements of a marketing plan and the questions each one must answer * The part of the business plan that can make or break you - your client profile * Why knowing what's unique about you is a key to networking * The business snapshot - how it works to pre-qualify prospective clients * How to hit the profitability bulls-eye and attract your best  more...
From Education Systems
ASTA Travel Marketing Specialist on-line e-learning cbt (computer based) The ASTA travel specialist program is designed to help you, the professional, develop specialist skills. This course progresses through basic marketing steps toward specific strategies and skills. Begin by exploring the basics of marketing, then focus on the fundamentals of niche marketing and sales. Finally, lay the foundation for becoming a successful niche marketer with a marketing plan, the  more...
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