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From 123-CBT Computer Based Training
Principles of Marketing Fundamentals of Marketing

... Apply appropriate terms or language to marketing situations. Identify the four components of the marketing mix. Identify the stages of the product life cycle. Use proper methods to extend a product's life cycle. Identify characteristics to consider when implementing a
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Principles of Marketing Fundamentals of Marketing
From Serebra Learning Corporation
Principles of Marketing Fundamentals of Marketing
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing
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