Instructor Led Mauborgne Renee Training - Training Resources
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From ECO MAX Training & Learning Centre
Blue Ocean Strategy - Set Your Company Apart From Competition
... This framework had been presented by Mr. Kim W Chan and Mauborgne Renee in their most sellable book entitle Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant .
The frameworks and tools introduced by Kim and Mouborgne are essential analytics that can be applied to allow companies to break from the competition and open up blue oceans of
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