Media Telephone Seminars

How to Use Facebook as an Effective Sales Tool BenefitsCold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder. With over 800 million active users Facebook is quickly  more...

How to Use Facebook as an Effective Sales Tool BenefitsCold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder. With over 800 million active users Facebook is quickly  more...

Using Social Media in Banking ...media has become a hot topic for bank boards and senior managers as hundreds of millions of consumers have congregated to social networks, blogs, and other social media platforms. The widespread use of social media has resulted in structural changes in commerce, politics, and now, banking. Banks are being forced to adapt to changes created by social media. Specifically, banks must consider the  more...

Best Practices in Networking and Referral Generation ...nships. Discover how to use the Internet including social media, blogs, website development, emails, cell phones, videos, and other technologies to effectively build your network. Regardless of whether you plan to travel, or work exclusively with clients in your local markets, these techniques will help you create lasting relationship that will dramatically increase your business and personal  more...

Best Practices in Networking and Referral Generation ...nships. Discover how to use the Internet including social media, blogs, website development, emails, cell phones, videos, and other technologies to effectively build your network. Regardless of whether you plan to travel, or work exclusively with clients in your local markets, these techniques will help you create lasting relationship that will dramatically increase your business and personal  more...

Ethical Considerations in Utilizing Social Media ...media, from law firm websites to online networking, has become both a preferred means of communication and an important marketing tool for lawyers and firms. But ethical traps abound for lawyers who use these tools to communicate with clients, potential clients, and even friends and family. State bar discipline, compromised cases and malpractice exposure, even job loss, has resulted from  more...

Writing Real Estate Descriptions That Sell BenefitsThe real estate industry has changed significantly in the last 20 years, especially with the use of internet marketing. Effectively communicating what you are selling is crucial to your success, yet the typical real estate agent is still running their business as they did 20 years ago, with brief, and not descriptive ad copy. Many real estate professionals are simply at a loss for words  more...

Extensive Green Roof Design ...luding fire resistance, wind uplift, root resistance, and media and drainage chemical and physical properties. By obtaining a better understanding of green roof design principles, you will be in a position to make better choices. You will leave this audio conference with an appreciation for the importance of adopting a systematic approach to design that includes setting appropriate goals, and  more...

Email Collections: Do's and Don'ts ... landline phones, and use email, instant messages, social media websites and text messages as their primary form of communications. In this live audio conference, you will learn how you can use email to enhance your customer's experience and streamline your business' productivity in relation to getting paid. Learn how email can help improve your collections and what some of the most common  more...

Screening Unemployed Job Applicants: Pros and Cons to Consider ... and best practices, along with the growing use of social media and internet tools. Given the growing number of failure to hire claims in today's challenging job market, the increasing frequency of FCRA and EEOC actions related to hiring practices and applicant investigation, failing to understand how to properly use these tools can turn valuable candidate selection information into a source of  more...

Social Networking and Electronic Communications: Issues for Public Schools ...enefitsYou will examine teacher and student use of social media and social networking, and the intersection of individual rights with the school's authority to regulate the school environment. You will learn how student and employee policies should address teacher and student use of social media, including discipline of teachers and students, respectively. During this live audio conference, we  more...

Strategies to Overcome the Presumption of Guilt ...prosecution, not the defendant. Constant publicity in the media, and in political campaigns, about the necessity to 'crack-down on crime' makes this more of a challenge than ever. Prosecutors often make the challenge greater by getting out-front early with press conferences and 'perp-walks', exposing the defendant to negative publicity, especially in high-profile cases. This audio conference  more...

Using Social Media in Collections ...ollection laws? In this audio conference, 'Using Social Media in Collections,' you will learn how you can use social media websites and new technology to maintain a good customer base, keep good paying customers on track, and find and collect from past due customers. Learn how these popular websites can improve your collections, what some of the most common mistakes are when using these  more...

Embracing Social Media to Build Concrete Relationships in a Bricks-and-Mortar World ...media may sound more like social waste of time. In reality, social media is a shift in how we communicate. It's about relationships, not technology. It's changing our business world faster than we thought possible. Many within the more traditional bricks-and-mortar A/E/C industry are getting left behind. Attend this audio conference and you will learn how some companies in the industry have  more...

Tax Issues of Social Media and Internet Activities for Nonprofits BenefitsThe internet is essential to the functioning of virtually every nonprofit organization, yet it is fraught with a host of exempt organization tax pitfalls. This audio conference will focus on the exempt organization tax issues associated with internet activity: generating revenue through web-based activities, managing the internet presence of multiple affiliate entities, and avoiding  more...

Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising ... marketing via blogs, Twitter , Facebook and other social media platforms are undeniable. These emerging technologies are rapidly taking hold in corporate America and are radically changing the marketing landscape. In an effort to stay current with the way consumers obtain product information, the Federal Trade Commission has, for the first time since 1980, issued revised Guides Concerning the  more...

Health Care Reform Update ...t on our personal lives. Beyond the partisan politics and media hype are the practical concerns of employers, HR professionals, attorneys, third-party administrators, and other consultants and professionals who work with group health plans and related benefits on a daily basis. This teleconference will cover the practical implications of this legislation and the potential impact of change to  more...

Social Media and Law Enforcement: Applications and Liabilities ...law enforcement agencies are begining to integrate social media tools into their environments, they're grappling with lack of understanding regarding what they can accomplish, getting started, how to implement the tools and how to write a policy governing it all. There are literally hundreds of social media platforms and younger generations are using them. Law enforcement commanders are  more...

Recruiting on a Limited Budget: Proven Low and No Cost Tools and Approaches BenefitsThere is a long and established history of recruiting professionals being asked to accomplish more with less around the world. A June 2010 poll recently revealed that while 73 percent of organizations expected the volume of recruiting activity in their organization to increase significantly in the current year, only 18 percent received an increase in budget on par with the forecasted  more...

Social Media Guidelines for Estate and Financial Planners BenefitsAttend this teleconference and learn how to diagnose and score current digital/web presence. You will be able to identify steps to build an effective experience taking advantage of the latest web 2.0 features. This teleconference will teach you how to apply a top-down messaging model to craft positions along the 'long tail' and organize communications to reinforce your brand. Gain a better  more...

Strategies to Utilize Web 2.0 BenefitsIn an era where Web 2.0 is revolutionizing the social dynamics of our society, the HR professional must respond to the changes this new technology is bringing to the workplace. This teleconference will present a practical framework for understanding Web 2.0 and provide insight into a number of best practices that explore a variety of strategies for leveraging the power of this technology  more...

Using Social Media to Grow Your Accounting Firm ...media is all the talk these days but can it really help businesses grow? In this teleconference, you will learn how companies large and small, including other accounting firms, are using Facebook , LinkedIn , Twitter and other platforms to actually generate new business. Whether you are new to social media or a seasoned netizen, you will get practical tips you can use to enhance your firm's  more...

Best Practices in Digital Evidence Management: The Impact of Digital Evidence on Law Enforcement and Government Investigations ...ide you with information on emerging trends in electronic media discovery practices. You will have a better understanding of the litigation aspects of electronic media retention and destruction. This will include the scope of electronic media discovery, trigger mechanisms for electronic media retention, obligations of users and counsel, and potential civil and criminal sanctions for improper  more...

Strengthening Self-Esteem, Resilience and Body Image in Adolescents ...k at some of the unspoken messages implicit in common day media images and explore the negative and critical self-talk that they generate. Influencers of youth will be guided to understand body image development - how to engage young people in understanding that in the interest of boosting sales, advertisers purposefully increase viewers' dissatisfaction with themselves, and strategies to help  more...

Electronic Record Retention: Mistakes HR Professionals Can Avoid ...ient. You will learn about the importance of keeping your media fresh and current. You'll get great advice on how to set up your system to avoid tedium and error-prone processes that otherwise lead to defeat. And you'll get all the advice you need to grasp the overall concept fast and use these basic facts to be effective quickly. Human resource managers, benefit and payroll professionals,  more...

Internet and Email: Monitoring Employee Conduct ...cal questions. Privacy rights have been the focus of much media attention and affect not only our individual lives, but our workplace relations. Employers must balance employee privacy rights with the legitimate need to know what is going on in the workplace and to ensure employees are conducting themselves appropriately over the employers electronic communications systems. Companies can  more...

From TV to Twitter: Working With the Media During a Crisis ...media-intensive world, how leaders communicate during a crisis can be just as important - sometimes even more important - than how they manage the problem itself. Whether it's a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or new social media channels. Managing and surviving a  more...

Pay-for-Performance Redefined ...ions, a more active investor community, and unprecedented media attention continues to change the environment in which compensation committees operate. The pace and direction of change is volatile and while committees focus their attention on design efficacy and business results, the landscape is such that the historical pay-for-performance perspective is no longer sufficient. This  more...

Understanding and Troubleshooting Copyright Law ...t of creativity, and with the proliferation of electronic media, your employees and clients have unprecedented access to these protected works. As a result, it is easier than ever for you, your clients or your company's employees to infringe the copyrights of others. Also, with one click of a mouse, a nameless, faceless internet surfer on the other side of the world can easily infringe your  more...

Medical Professionals and Social Media: Privacy and Security Issues ...media in your organization, and chances are you do even if you don't know it, don't miss this teleconference on the privacy and security issues that surround the use of social media by medical professionals. As more and more new physicians and other professionals enter the health care workplace, they are bringing with them the tools and technologies that they feel helps them do their job  more...

Engaging Stakeholders (and Raising Money) With Social Media for Nonprofits ... all of the support it can get, so how can you use social media to engage current stakeholders and attract new supporters? What strategies are effective at helping promote your mission - and raising money? Presented by nationally known nonprofit technology educator and strategist, John Kenyon, this teleconference will help you navigate the world of social media. The program includes a review of  more...

Don't Bet the Company: Understanding and Avoiding Class Actions in Labor and Employment Law! ...media reports of companies settling employment-related class actions for many millions of dollars. The horror of class actions is that a small claim among a few employees can mushroom into a huge claim worth millions of dollars once some ferocious plaintiff's lawyers get their teeth into it and add hundreds of additional claims through the simple process of becoming a class action. Not only  more...

Liability Issues for Design Professionals ...of documents to the more recent issues such as electronic media, building information modeling and limitation of liability. The effect on the design profession of these issues is even more complex now because of the release of the 2007 AIA documents. Register for this teleconference and get detailed information on AIA documents' effect on design professionals and the changes to those documents  more...

Noise Control Design for Condominium and Multifamily Dwellings ...gely because of the horror stories related to them by the media and their acquaintances. Buyers not only want a condominium unit that is quiet when the building is complete, but they also want assurance during the design and sales process that footfall noise from above and airborne noise from adjacent units will be adequately controlled. This teleconference will help designers and contractors  more...