Online Mix eLearning Training

Attracting Developing and Retaining Generations How can you create a work force that blends the skills and knowledge of all four contemporary generations? Members of the silent generation, baby boomers, Generation X, and Generation Next are attracted to companies for different reasons. They have a variety of developmental needs and are loyal for a variety of reasons. Managers, HR professionals, team leaders, department leads, and company more...

Raising Capital and Financing Decisions The goal of every financial manager is to maximize firm value and shareholder wealth. How does a manager reach this objective? To be successful, financial managers must be aware of the financing options available to them, and the procedures they must follow to begin financing. Most important, managers must be able to choose the best financing mix for their company. This course is designed more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...

Elements of Marketing Strategy You want to develop a powerful, and well-documented marketing strategy in order to get your new product or service approved. This course is designed to give you a strong start in developing your marketing vision, direction, and ultimately a plan. You'll get an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their more...

Principles of Marketing Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development more...

Principles of Marketing Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of more...

Principles of Marketing Pricing Strategy ...uired to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect pricing decisions, and the steps of the pricing process. Managers, supervisors, and executives more...

Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy more...

Scoping Your Internet Project Select Your Web Team This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence. Professionals who want to create and promote an online marketing strategy more...

Brand Management: Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity.  more...