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Marketing Strategies to Reach the Gay and Lesbian Community
Learn how to reach this powerful, niche market segment
According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a
more...
Marketing Strategies to Reach the Gay and Lesbian Community
Learn how to reach this powerful, niche market segment
According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a
more...
