Online Online Marketing eLearning

An Overview of Marketing The online course An Overview of Marketing, provides and introduction to marketing and marketing planning. Also covered in the course are topics such as; the strategic importance of marketing, the marketing mix (four Ps), and customer values and satisfaction. Marketing is essential to any business and must be done efficiently. This course is a must for anyone who wants to learn the basics of  more...

Marketing Planning The online course Marketing Planning, reviews the marketing planning process and the components of an effective marketing plan. Another topic discussed in detail is the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement). Marketing is an essential part to  more...

Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy  more...

Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy  more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...

Branding Your Internet Identity Form Strategic Alliances This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Evaluate Statistics This course shows learners how statistics can be used most effectively in eMarketing. Several guidelines also help to further simplify the process by providing a solid framework for reviewing statistics. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Research Accurate Data This course helps learners to recognize the challenges associated with online research, and how to effectively research accurate, ethical, and useful data through searches and surveys on the Internet. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Select Your Web Team This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence. Professionals who want to create and promote an online marketing strategy  more...

Scoping Your Internet Project Create an eMarketing Budget While the Internet is renowned for being cost-effective, one stills need to budget for the activities associated with bringing the organization online. This course teaches learners how to create a comprehensive budget. Professionals who want to create and promote an online marketing strategy  more...

Marketing Your Business on the Web The Marketing Your Business on the Web course is meant for owners of small and medium-sized businesses who want to promote their businesses on the Internet. The course describes possible goals and features of an online business Web site. It also describes the procedure for submitting a site to search engines and directories. Additionally the course provides an in-depth coverage of strategies for  more...