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From Prediction Impact
Predictive Analytics with Data Mining: How It Works ...ly how predictive analytics may benefit current marketing operations, you do need to learn a few specifics about how it works. This short article covers just enough of the inside mechanics to eliminate predictive analytics' "voodoo" status. Here you will learn what a predictive model is, and how, by actively guiding marketing campaigns, it constitutes a key form of business intelligence. To more...



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