Online Positioning eLearning Training

Papa's Pizza Case Study 5: Marketing Positioning From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful businesses, more...

Applying Your Field Sales Approach A unique quality of effective field sales representatives is their ability to assess their customers' needs, determine sales opportunities, and access the decision makers--often in one or two sales calls. Sound impossible? It's not if the sales professional applies the essentials presented in Applying Your Field Sales Approach. This course provides sales strategies to change your customers' more...

The Banking Industry Overview Version 2 ...litical crises. However, with cash and capital, banks are positioning themselves to succeed in the future, while coping with regulatory compliance, global competition, and financial and operational risk.This course provides an overview of the banking industry. First, this course provides an introduction to the banking industry's value chain, business model, and trends. Second, this course more...

Using Surveys to Measure Customer Satisfaction If you're lucky, your customers will complain when they are dissatisfied with your company's service. If you're not so lucky, they'll say nothing and just take their business elsewhere. It's essential that you keep your fingers on the pulse of customer opinion if you are to prevent them defecting to the competition. You need to measure customer satisfaction on a regular basis, and this course will more...

Sustaining Competitive Advantage ...ir strength around three key strategic areas: competitive positioning, core competence, and talent. By focusing on these strategic approaches, this course demonstrates how competitive advantage can be created, grown, and sustained in a company. Those in management who are engaged in or preparing for a more strategic role in business. This includes senior executives, operations managers, more...

Thinking Strategically As business success becomes more difficult to achieve, companies are discovering the importance of strategic thinking. Being lean and mean and process efficient is no good if you don't have the correct business strategy. But what is strategic thinking and what does it look like in the context of your business? This course is focused on discovering and using the key elements of successful strategic more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team more...

Marketing Management So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through more...

Web Graphics Concepts This WestNet e-Learning module introduces several Web design concepts. We will also look at the Americans with Disabilities Act (ADA) and how it affects Web design. more...

Dynamic HTML Since the early nineties, HTML has been widely used for developing web pages. HTML has evolved to meet the demand for attractive web pages. However, these pages are static and do not change after downloading. Any interactivity involves repeated communication with the web server which increases download time. Dynamic HTML (DHTML) overcomes this problem by providing your web page this interactivity more...

HTML 4 and Cascading Style Sheets HTML and CSS WBT is designed to acquaint users with the features of HTML 4 and enable them to apply styles to Web pages. This course helps the users understand various page layout properties that can be applied to the Web pages using style sheets. End users who want to familiarize themselves with the features of HTML 4 and apply styles to Web pages. more...

Windows Forms and ASP NET To explain how to create interfaces for windows applications with Windows Forms, and for web applications with Web Forms and ASP.NET Application developers with experience using previous versions of Microsoft Visual Basic who wish to start working with Microsoft Visual Basic .NET more...