Online Product Marketing eLearning - Training Resources

CIW E-Commerce Designer Part 2 Product Marketing ...vided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and availability, and the various types of audience data. In the Online Product Marketing section, the  more...

CIW E-Commerce Designer Curriculum The CIW E-Commerce Designer Curriculum includes the following courses: CIW E-Commerce Designer: Part 1(Foundations) CIW E-Commerce Designer: Part 2(Product Marketing) CIW E-Commerce Designer: Part 3(Site Usability) CIW E-Commerce Designer: Part 4(Site Implementation) CIW E-Commerce Designer: Part 5(Transaction Mgt.) To review individual course descriptions, please return to the previous  more...

Project Leadership Leading the Project Team ...simulation, you will be meeting with Ronald Spear, Icon's Product Marketing Manager. Ronald is assembling a project team to spearhead a new marketing campaign, and you have expressed an interest in leading the team. In order to gain a better understanding of your abilities and your readiness as a team leader, Ronald will ask you a series of questions designed to test your knowledge and  more...

Frontline Leadership Positively Influencing Workplace Culture ... Stone, Director of Corporate Sales, and Roger McAlister, Product Marketing Manager, for Preventia Security Systems. Preventia is a subsidiary of Icon's Consumer Products and Services division in Chicago, which provides high-end intrusion detection, access management, and emergency response systems for corporate facilities. Its creed of ''Prevention, Detection, and Protection'' has been the  more...