Online Product Strategy eLearning Training
From Serebra Learning Corporation
Principles of Marketing Product Strategy
...Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Managers,
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Developing a New-product Strategy
... responsibilities as a product manager is to create a new-product strategy. This means that in addition to developing new-product goals, you also need to develop a plan for reaching those goals. In this course, you'll explore the tools and techniques to help you create a new-product strategy for the products or product line for which you're responsible. First, you will learn about two strategic
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From 123-CBT Computer Based Training
Principles of Marketing Series

The Principles of Marketing Series includes the following courses: Principles of Marketing: Fundamentals of Marketing Principles of Marketing: Product Strategy Principles of Marketing: Distribution Strategy Principles of Marketing: Promotion Strategy Principles of Marketing: Pricing Strategy Principles of Marketing: Writing a Marketing Plan To review individual course descriptions,
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Principles of Marketing Product Strategy

...Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To
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