Online Promotion Strategy eLearning - Training Resources

Principles of Marketing - Promotion Strategy ...Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling  more...

Principles of Marketing Series The Principles of Marketing Series includes the following courses: Principles of Marketing: Fundamentals of Marketing Principles of Marketing: Product Strategy Principles of Marketing: Distribution Strategy Principles of Marketing: Promotion Strategy Principles of Marketing: Pricing Strategy Principles of Marketing: Writing a Marketing Plan To review individual course descriptions,  more...

Principles of Marketing Promotion Strategy ...Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling  more...

Brand Management Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...