Instructor Led Prudential-canada Training - Training Resources
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From Resources Unlimited
Lateral Thinking from Edward de Bono
...eral Thinking:
Prudential s Ron Barbaro (former CEO of Prudential-Canada) used Lateral Thinking to develop one of the most successful products for the insurance industry, Living Benefits.
DuPont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that the de Bono techniques were the most useful to
more...
...eral Thinking:
Prudential s Ron Barbaro (former CEO of Prudential-Canada) used Lateral Thinking to develop one of the most successful products for the insurance industry, Living Benefits.
DuPont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that the de Bono techniques were the most useful to
more...
