From Serebra Learning Corporation
Conducting Effective Sales Research Meetings 
...standing your customer's business. But only by conducting research meetings will you learn the "inside" information you need to truly understand the business fit between your company and your customer. In this course, you'll learn about bringing your research and communication skills together in strategic account sales (
SAS) research meetings. You'll start by learning how to prepare for an
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Strategic Account Sales Skills Simulation 
...ales approach to do research on your own and then conduct research meetings with some contacts that work for the store. Unfortunately, you discover that
Bigler's manager has serious reservations about remodeling and expanding. To overcome his objections and gain access to the decision maker, you will need to use effective strategies for dealing with a gatekeeper and emphasize the business fit
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Effectively Using Customer-focused Research Meetings 
... and communication skills together in territorial account research meetings. By conducting research meetings, you'll get the inside perspective you need to truly understand your customer. You'll start by learning how to prepare for an effective research meeting. Next, you'll explore how to conduct research meetings to gather desired information. And finally, you'll learn how to effectively
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