From Serebra Learning Corporation
Communication Skills: Effective Writing 


MAXIM TRAINING The written word remains one of the most common forms of communication at work, yet it frequently fails to achieve the required
RESULTS. To be able to write effectively is now even more important in the electronic age of word processing and e-mail. If the medium is efficient the message should be too!! "
Effective Writing" gives you a range of practical techniques for writing
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Leadership and Team Development: The Effective Leader 


MAXIM TRAINING This course will make you a more effective leader - whether you're responsible for leading a project, a team, a a department or even a company! Whatever your role, we're assuming you must lead people in order to achieve results. This course focuses on
ACTION you can take to ensure people follow you so you get results.
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Training for Non Trainers 


Learn how non trainers can train successfully The pace of change is accelerating which means employees must
CONTINUOUSLY update and learn new skills. Developing people involves many activities, of which training is perhaps the most important. You don't have to become a professional trainer, but the techniques covered in this course will ensure you can achieve the right results.
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Making Objectives Happen 


Excellent objectives and plans, everyone agrees, are the basis for effective results. But setting objectives is just the first step on the road to development, you've got to make them happen! This course presents a four step plan, the 'Make
Objectives Happen Loop', that ensures sound objectives are set and followed through so that they actually happen.
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Overview of Business Process Management 
In today's business world, competition is tough. Organizations are under a great deal of pressure to become more productive and more efficient while developing new, innovative products and services more rapidly than ever before. Management is demanding improved quality, reduced costs, and increased productivity with fewer resources. How can organizations respond to these pressures while remaining
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The Strategic Account Sales Approach 
... that help ensure predictable, repeatable, and measurable results. In this course, you'll learn about the strategic account sales (
SAS) approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then you'll learn how to select target accounts based on specific selection criteria and start the process of account planning. Individuals
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Working with Your Customer s Key Players 
Strong customer relationships are essential for long-term sales success. In this course, you'll learn about the second major component of the
Strategic Account Sales (
SAS) approach--communication. You'll start by learning about developing coach relationships in your target account. A vital part of your sales effectiveness depends on finding contacts at target accounts that can become part of an
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The Territorial Account Sales Approach 
...at help to ensure predictable, repeatable, and measurable results. In this course, you'll learn about the territorial account sales approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then, you'll learn how to select target accounts based upon specific selection criteria and start the process of account planning. Individuals
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Gaining Access to Key Personnel at Your Target Accounts 
In this course, you'll learn about the second major component of the territorial account sales approach: communication. You'll start by learning about coaching relationships. A vital part of your sales effectiveness depends on finding a key contact in each target account that can become your internal coach for the sales process. Then, you'll learn about gaining access to the right level at your
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Sales Seller Behaviors 


The
Selling Process:
Seller Behaviors, is the first of sixteen courses in this curriculum. After the completion of this course you will be able to identify the basic criteria for success in sales and identify the seven seller behaviors in buyer-focused selling. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Buyer Behaviors 


The
Selling Process:
Buyers Behaviors, is the second of sixteen courses in this curriculum. After the completion of this course you will be able to identify the criteria that influence buying decisions and identify the seven typical buyer behaviors in a sales interaction. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize
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Sales Buyer-Focused Selling 


The
Selling Process:
Buyer-Focused Selling, is the third of sixteen courses in this curriculum. After the completion of this course you will be able to respond effectively to buyers at each stage of a sales interaction and identify categories of buyer needs. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales The Selling Cycle 


The
Selling Process:
The Selling Cycle, is the fourth of sixteen courses in this curriculum. After the completion of this course you will be able to list the steps in the selling cycle, match the steps in the selling cycle to the buyer-focused selling model, calculate the key ratios in the selling cycle, and analyze the key ratios in the selling cycle. The
PrimeSales curriculum engages sales
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Sales Telephone Communications 


Communicating &
Managing:
Telephone Communication, is the fifth of sixteen courses in this curriculum. After the completion of this course you will be able to identify barriers to communication, identify techniques to overcome the limitations to communicating by telephone and implement guidelines for good telephone communication. The
PrimeSales curriculum engages sales professionals in a top-down
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Sales Communication Skills 


Communicating &
Managing:
Communication Skills, is the sixth of sixteen courses in this curriculum. After the completion of this course you will be able to list the background information that helps you to qualify prospects, list sources of prospects, identify guidelines for canvassing and list the criteria for identifying the decision-maker in an organization. The
PrimeSales curriculum engages
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Sales Managing a Territory 


Communicating &
Managing: Managing a
Territory, is the eighth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the customer information you need to record, list the steps in drawing up a calling cycle, and sequence the steps involved in routing and scheduling calls. The
PrimeSales curriculum engages sales professionals in a top-down roll-out
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Sales Gathering Information 


Starting the
Sale:
Gathering Information, is the ninth of sixteen courses in this curriculum. After the completion of this course you will be able to list the background information that helps you to qualify prospects, list sources of prospects, identify guidelines for canvassing, and list the criteria for identifying the decision-maker in an organization. The
PrimeSales curriculum engages sales
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Sales Planning a Sales Call 


Starting the
Sale:
Planning a
Sales Call, is the tenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the steps involved in planning a sales call and identify the essential elements of a sales objective. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales The Sales Call 


Starting the
Sale:
The Sales Call, is the eleventh of sixteen courses in this curriculum. After the completion of this course you will be able to identify the guidelines for opening a sales call, list the steps in making an opening statement, and identify opening statement variations according to the type of call. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of
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Sales Probing and Questioning 


Starting the
Sale:
Probing and
Questioning, is the twelfth of sixteen courses in this curriculum. After the completion of this course you will be able to distinguish between open and closed questions, and develop buyer needs using the four question types. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Presenting Solutions 


Concluding the
Sale:
Presenting Solutions, is the thirteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the differences between features, advantages and benefits, and present a solution to a buyer. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Closing the Sale 


Concluding the
Sale:
Closing the Sale, is the fourteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the buying signals that tell you when to close the sale and close a sale using a three-stage approach. The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line
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Sales Buyer Reactions 


Concluding the
Sale:
Buyer Reactions, is the fifteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the steps involved in supporting a favorable reaction, identify guidelines for dealing with low reactors, list the steps in handling objections, and manage objections using a five-step approach. The
PrimeSales curriculum engages sales
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Sales Concluding a Call 


Concluding the
Sale:
Concluding a
Call, is the sixteenth of sixteen courses in this curriculum. After the completion of this course you will be able to identify the guidelines for concluding a call, and conclude a call using the six steps . The
PrimeSales curriculum engages sales professionals in a top-down roll-out of techniques that have been proven to maximize bottom-line results. New and
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Using Surveys to Measure Customer Satisfaction 
If you're lucky, your customers will complain when they are dissatisfied with your company's service. If you're not so lucky, they'll say nothing and just take their business elsewhere. It's essential that you keep your fingers on the pulse of customer opinion if you are to prevent them defecting to the competition. You need to measure customer satisfaction on a regular basis, and this course will
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Customer Satisfaction Analysis and Implementation 
...ed by your statistical team, you'll be able to use survey results more effectively if you understand how key analytical tools are applied. In this course, you'll examine how to transform data into information that can be acted on. You'll learn the tools of basic statistical analysis as well as those that show relationships and allow you to plan improvements. Equally important, you'll find out
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Managing Delivery 
...ct--stands for nothing if you fail to deliver outstanding results time and time again. To keep your reputation intact, delivering to time, quality, and budget is the very least that you must achieve. To ensure that clients remain enthusiastic about what you can offer them, you must deliver effective project management throughout the consulting assignment. Set milestones to check on performance
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The Technical Professional as Internal Consultant 
Traditionally, consultants have been seen as experts outside an organization who are hired to appraise a situation and recommend paths toward improvement. These agents of change may be brought in to downsize a company, recommend efficiency improvements, recommend ways to improve employee morale, or facilitate other changes. Today, companies are selecting technical professionals within the
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Program Lifecycle and Organization 
Regardless of your industry, programs and program management exist within their context and act as the infrastructure for implementing strategies. Effective program managers must be mindful of how different industries can impact program life cycles and the benefits they are designed to reap, and must continually refine their skills for adapting program life cycles to strategic goals. This course
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Accepting the Decision Implement Decisions 
This course helps learners to identify progress points and areas for future improvement at the conclusion of the problem resolution process. Professionals who want to resolve workplace challenges more effectively.
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Expanding Time Develop SMART Goals 
Expanding
Time:
Develop SMART Goals, is the fifth of fourteen courses in this curriculum. After the completion of this course you will be able to pinpoint the benefits of time management and identify the guidelines for defining goals. The
Stress Management curriculum presents easily adopted techniques for today's busy professionals to increase productivity by eliminating common barriers to
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Expanding Time Remove Your Barriers 
Expanding
Time:
Break Time Barriers, is the sixth of fourteen courses in this curriculum. After the completion of this course you will be able to identify the steps you should take to avoid procrastination, identify how to minimize interruptions from people at work and identify how to avoid perfectionist tendencies in your work. The
Stress Management curriculum presents easily adopted techniques
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Expanding Time Focus on What is Important 
Expanding
Time:
Focus on
What is
Important, is the seventh of fourteen courses in this curriculum. After the completion of this course you will be able to list the steps that convert goals into prioritized tasks, list guidelines for effective scheduling and list guidelines for successfully implementing a prioritized and scheduled task list. The
Stress Management curriculum presents easily adopted
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Balancing Stress Measuring Stress 
Balancing
Stress:
Measuring Stress, is the first of fourteen courses in this curriculum. After the completion of this course you will be able to describe the social and personal costs of stress and assess your stress levels. The
Stress Management curriculum presents easily adopted techniques for today's busy professionals to increase productivity by eliminating common barriers to success. All
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The Role of Critical Thinking in Organizations 
...y and proficiently furnish a cost-efficient resource that results in a distinctive competitive advantage. Workers who are skeptical of quick fixes and operational dogma pay attention and generate productive ideas. They are intellectually competent to chart new directions. This course introduces the basic concepts, features, and skills associated with critical thinking and explains the roles and
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Strategies for Facilitating Critical Thinking 
...deas that are often considered 'soft' to the bottom-line, results-oriented world of business.... Yet, paradoxically, reflection is becoming more part of the lifeblood of organizations in today's economic environment. Victoria
Marsick's words illustrate why businesses can no longer thrive on the unexamined repetition of established formulas. Today, people at all levels of the organization are
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Personal Accountability Working for Your Inner Boss 
...ish priorities, assign tasks, set deadlines, and evaluate results. Whoever gives this direction is called the boss. On one level, the boss decides how employees will perform their jobs. How well an employee meets requirements set by the boss determines whether that employee succeeds or fails, receives rewards or penalties, and earns praise or criticism. On another level however, the judgment of
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Leading Effective Business Meetings 
...ur energy, seem to have no purpose, and bear few positive results. Are you tired of attending meetings like this? Are you tired of your meetings ending up like this? This course will teach you how to make your meetings more successful by providing the tools and information that are necessary to lead an effective meeting. Business professionals who want to develop effective facilitation skills,
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Participating Effectively in Business Meetings 
...h reasonable speed, and activities are focused on desired results. Good meetings help generate enthusiasm for a project, build skills for future projects, and provide participants with techniques that may benefit them in their future careers. As a chairperson, a secretary, or a group member, it is crucial to your meeting's success to know what your role is during a meeting. By knowing your
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E-mail as a Marketing Tool 
How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit
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Building Relationships to Get Results 
You are not the boss. You've been called "peer," "esteemed colleague," "invaluable staff member," and "friend," but no one's even come close to calling you "boss."
When you stop to think about it, you realize you have no real authority whatsoever. In fact, you have much more power than you think, even if you are on the bottom rung of the corporate ladder. As
Jack London said, "
Life is not always a
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