Predictive Analytics with Data Mining: How It Works ...n you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert?
The answer is, in order to know precisely how predictive analytics may benefit current marketing operations, you do need to learn a few specifics about how it works. This short article covers just enough of the inside mechanics to eliminate predictive analytics'
more...
Analytics + Business Expertise = Actionable Predictions for Each Customer ...completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. Naturally, per-customer predictions are key to allocating marketing and sales
more...
