Online Strategic Marketing eLearning - Training Resources

Elements of Marketing Strategy ...erview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of product life cycles on your markets is another focus. Methodology to achieve or increase profitability is another featured section of this course. Apply the best thinking and research techniques to the development  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Financial Analysis for Successful Marketing ...ou have a "head" for numbers, or a "dread" of numbers, no strategic marketing plan will be successful without a thorough financial analysis. The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy. This  more...

Strategic Management Establishing Strategic Focus ...ulation, you will meet with Kelly Landry, the Director of Strategic Marketing at Icon. Kelly will ask you a number of questions in order to test your knowledge of strategic management terms and definitions. Your answers to this series of questions will help gauge your knowledge of strategic management. Through her questions and your answers, you will gain a better understanding of the relevant  more...

Strategic Management Developing a Successful Process ...ic planning team to address any final concerns about your strategic marketing plan for Icon before taking it to James Cahill, Icon's President, and Roger McAlister, Icon's Director of Operations, to secure it's acceptance. Your team, consisting of Robin Carlson, a Quality Assurance Technician, Ronald Spear, Marketing Manager, and Deborah Cowen, Director of Finance, has put a great deal of work  more...

Brand Management Fundamentals of Brand Management ...ogram also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics of a good brand name or brand mark. Identify common brand manager  more...