Instructor Led Strategy Training in Belgium

Yield Revenue Management for the Hospitality Industry ... specific product is not the same for everyone. A pricing strategy based on a standard price for all sales is usually an imperfect choice. In fact, the optimum use of the Willingness-to-Pay per client (segment) ensures major a and often hidden a margin potential. But how can you make use of this Willingness-to-Pay? Segmentation is the keyword. Segmentation can be applied in various ways.  more...

The Pricing Toolbox Advanced ...the classical assumptions and tools of price research and strategy. Traditional price management and the formal modelling of optimal prices are based upon the assumption of a rational decision-maker. Although this simplification facilitates mathematical modelling and arithmetical price optimisation, it totally ignores potential margins that arise from the consistently suboptimal decision  more...

Implementing Value Pricing for B2B Organizations Recent years have seen a surge of interest in a value pricinga a the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs. The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A  more...

Pricing in the Face of Intensive Competition Executives may desire to achieve higher prices, but they are also well aware that their pricing latitude is constrained by competition. In Managing Prices in the Face of Competition, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics,  more...

Summerclass Strategic Pricing Mastering the Strategies and Tactics of Pricing This intensive training offers a firm base for a targeted price policy. You get an insight in the components which influence the price, followed by the different steps of an optimal pricing process and innovative price determination. You discover which factors cause price pressure, how you can handle it and how you can react to price aggressive competitors. This is illustrated by means of  more...

Optimizing your Spare Part Pricing by Vendavo Siemens AG ...re the critical issues of price-based margin optimization strategy, tactics, best practices, science, and technology on Spare Parts Services. Key Agenda Topics Include : a Comprehensive solution that can help service parts companies manage their inherent pricing complexities and realize dramatic improvements in profitability a Management of segment specific pricing strategies a  more...

Workshop B2B and B2C Pricing Excellence Pricing is the most important lever to improve short-term profitability. A limited number of companies master pricing strategies, pricing tactics, and pricing processes extremely well. Most companies, however, do not. In this course we will learn about the pricing methods and the pricing tools that leading companies deploy for sustained above-average profitability. Many industry executives assume  more...

How to implement value pricing in B2B B2C industries 18th & 19th of May, Vienna - Austria Discover pricing strategies and tactics in different kinds of economic situations. In this course, Dr. Andreas Hinterhuber, will learn you what distinguishes pricing champions from other companies. During this training you will discuss and apply case studies which are examples of pricing in excellence in B2B & B2C industries. You will review and apply  more...

Optimize your Profit not your Sales Pricing is without any doubt one of the most important marketing tools when it comes to improving profits. However, surveys revealed that only a minority of companies reaches pricing excellence. There is obviously a large discrepancy between the importance of pricing and the reality of pricing in the daily business. This training will show you a systematic, process driven approach to analyze your  more...