Strategy Web-based Seminars - Training Resources

Business Strategy Foundation ...lating, understanding and executing your company business strategy. Get the foundation to successfully lead & grow the business. The a Business Strategy Foundationa program is designed to help entrepreneurs or future business leaders get a perspective of how business strategy can be formulated and executed. It is delivered in a pragmatic, interactive manner that enables the participant to  more...

Building Product Strategy A one-day hands-on workshop that helps to drill through the market delivery chain and find where you could add customer value. The outcome would be a draft plan of understanding customer need, market segmentation, value proposition being offered and the overall product strategy. Suitable for both existing and new product offerings. Especially helpful for teams working on new ideas or  more...

Executing Product Strategy How strongly placed are your products to attain market success. Fine-Tune the Business Plan for your Product. Get successful by making informed choices. It is especially helpful for entrepreneurs to formulate their thoughts in a structured manner so as to avoid basic pitfalls and conserve precious resources. The program helps the participant to think through how he is going to execute the  more...

Use Customer Service to Win Loyal Clients ...xpert, author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, customer service presenter, trainer and client experience consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various  more...

Process Management for IT & Professional Services Firms ... process management system as part of their profit growth strategy. She teaches you to identify the areas of your business that are ripe for process management for both cost containment and reduction and the critical steps to implement the plan. Empowered with the knowledge from this eLearning event, you will be armed with the four-step system you need to create an efficient, scalable,  more...

Process Management for Manufacturing & Construction Firms ...process management systems as part of their profit growth strategy. She teaches you to identify the areas of your business that are ripe for process management for both cost containment and reduction and the critical steps to implement the plan. Empowered with the knowledge from this eLearning event, you will be armed with the 4-step system you need to create an efficient, scalable,  more...

Advanced Customer Service Planning for Services Firms ...xpert, author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, customer service presenter, trainer and client experience consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various  more...

Customer Service for a Social Media World ...xpert, author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, customer service presenter, trainer and client experience consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various  more...

How to Sell Consulting Services to the Federal Government ...he federal government and get the real facts to develop a strategy to leverage this unprecedented spend Analyze your business to determine if you are well-positioned to pursue the federal market Identify the right federal government buyers for your consulting services Write a winning proposal with the right terms and pricing strategy Win a contract with the federal government quickly and  more...

Differentiation Strategies for Financial Advisors ...or ages. Although competition is tough, there is a secret strategy for becoming the victor -- develop a compelling story that differentiates you from the masses. John Comer, Certified Financial Planner and financial advisor consultant, helps financial advisors develop their unique, compelling story. He teaches you what prospective clients want to hear, how to align your story with their  more...

Profitability Strategies for Service Firms ...es without damaging the brand, but you've exhausted every strategy in your arsenal. You need help! Tom Marquardt, 'The Profit Repairman ' helps leaders in service firms find the hidden costs that are destroying profits. He teaches you how to analyze these costs and make smart decisions on where to cut to restore profitability. With 20-years of experience in working with service firms, Tom knows  more...

Process Management for Manufacturing & Construction Firms ...process management systems as part of their profit growth strategy. She teaches you to identify the areas of your business that are ripe for process management for both cost containment and reduction and the critical steps to implement the plan. Empowered with the knowledge from this eLearning event, you will be armed with the 4-step system you need to create an efficient, scalable,  more...

Wellness Strategies Following A Workforce Reduction ...force to cut costs and become profitable. Yet, the profit strategy goes for naught if your healthcare costs skyrocket which will happen if you don't help the surviving employees adopt a healthy lifestyle. Increased stress, doubled-workload, and financial concern are creating health issues for your employees and their wellness is directly tied to the financial health of your company. Wendie  more...

Sarbanes-Oxley Compliance As A Growth Strategy The economic crunch is presenting serious challenges for every size business publicly traded firms, small businesses, and even non-profit organizations. Companies that cannot find a way to grow during these challenging times run the risk of failure. Yet, the secret weapon to drive growth could be in your back pocket Sarbanes-Oxley best practices. Dr. Peg Jackson is your trusted advisor as she  more...

Master Cold Calling to Drive Revenue ...e the 4 magic elements for an effective cold calling plan strategy Effectively handle call screeners so that they want to help you Create a voicemail message that gets returned Keep the relationship going with an effective follow-up call plan As an added bonus, you'll receive Peter's white paper '100 Ways to Close.' Considered one of the top telesales consultants in the  more...

Turn Tradeshow Leads Into Sales ... Participants come away from Barry's webinar with: Strategy on how to convert trade show leads into mega-sales. Tactics on how to gather critical lead data at the trade show. Ideas on how to defeat the competition through an aggressive lead follow-up campaign. Appreciation of the 'lead-value' timeline. A trade show lead has a very narrow shelf-life. Webinar participants  more...

Stop Negotiating, Start Closing! ...ands of salespeople around the world a unique negotiating strategy to close more deals -- without using discounting as a strategy. You ll learn to use his powerful 'art of the takeaway' technique that helps you qualify prospects early in the buying process and close without sacrificing margin. In this webinar, you ll discover: Secrets for turning the tables on your prospects so they sell  more...

How to Grow Sales By Effectively Managing the Pipeline The sales pipeline should be the single most accurate indictor of future revenue. However, most companies have pipelines that don t predict anything and most executives don t know whether they have lumps of coal or gold bullions in their pipelines. Attendees will learn how to change the look of the pipeline, change what s in the pipeline, change how it gets into the pipeline and change how they  more...

Align Vision, Mission, and Strategy to Reach Your Goals Leadership Strategies for Managers Yogi Berra said it best, 'Be very careful If you don't know where you're going you might not get there.' As a business leader, your organization needs to have a vision - and a plan to implement it - to reach your goals. If not, your team will be unfocused and underperform. Many think that creating a vision is too difficult and time consuming while others think  more...

Using Social Settings to Get Your Deal Done ...m selecting a restaurant, to ordering the wine, to social strategy, Barbara helps you create a favorable impression that leads people to want to do business with you. Don t kid yourself manners aren t just about politeness; they are your key to differentiate yourself from your competition. In this webinar, you will learn how to: Select a restaurant that has the right environment for  more...

Unconventional Marketing Strategies for Small Business Owners Boost revenue and profit in this stressed economy Small business owners are struggling now more than ever to grow revenue. Cash flow is limited and return on investment (ROI) dictates where this money is spent. You need to question where to invest marketing dollars how to measure performance and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your  more...

Pricing Strategies for Profitable Growth How to Formulate the Right Price in a Service Business 'If I price it too high, they won t buy. If I price it too low, we barely break even.' The yin and yang pricing debate has been a staple in business since the beginning of time. When you are operating a service company, it is very easy to price yourself right out of business if you don t know all of the factors that affect profitability.  more...

Create A Synergistic Executive Team to Drive Profits ..., 30-year management coach and author of several books on strategy and management, teaches business executives to create synergy among your key players for optimum performance. Ideas flow and profits rise as John teaches you the recipe for doubling your executive team's productivity. He helps you build a cohesive senior management team that is focused on the success of the business, not just  more...

Marketing Strategies to Reach the Gay and Lesbian Community ...s helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this community to your brand and educates you on the needs of this group. You will feel informed, educated, and empowered to develop a compelling marketing strategy to successfully reach the gay and lesbian market segment. In this webinar, you'll learn  more...

Customer Service Strategies to Increase Revenue See Your Business Through the Lens of Your Customer When dollars are tight, customer loyalty is easily lost. When the service with your company slips due to budget cuts, the customer exodus becomes massive compounding your bottom-line issue. You can't afford to have your customers feel your pain as they represent a tremendous opportunity to grow your business. It s critical to deliver WOW!  more...

Got Business Challenges, Issues & Opportunities? Then Get Strategic Thinking & Planning Now The day-to-day hassles of running a business can be overwhelming. Before you know it, all your time is spent working in the business instead of working on the business. This is a common mistake that can be costing you and your business BIG TIME over the long haul. In this webinar, participants will discover the benefits of implementing strategic thinking and planning in the execution of their  more...

Put Your Strategic Plan Into Action ...on workbook. Jim Stewart is the founder of ProfitPATH, a strategy consulting practice specializing in driving business growth in owner managed companies. For 11 years he has helped business owners make more profit while running their company and more money when they sell the business. Before that Jim spent 25 years in major corporations in Canada and Internationally, holding positions as a  more...

Strategies to Find Your Next Job Fast! ..., you can't afford to thrash about; you need a job search strategy. Karen Avery, founder and president of Next Generation Careers and award-winning executive recruiter, works with job seekers to help them find their next great employer. She teaches you the easy-to-follow job search process that leads you to get hired -- fast! She helps you create a laser-focused strategy that leads you to  more...

How to Grow Profits In a Recession ...ng to circumstance to proactively planning your corporate strategy for sustainable profitability. In this webinar, you will learn how to: Formulate a game plan designed to maintain or restore profitability Create an environment that invites ideas from team members Design action plans to ensure the plan performs Develop an implementation plan with accountability Test the  more...

How to Close More Sales by Shortening Your Sales Cycle Two of the side effects that this uncertain economy has had on sales is delayed closings and longer sale cycles. Most salespeople are not equipped to deal with these two additional issues in the face of the additional resistance they re seeing from prospects. This webinar will show you how to shorten your sales cycle and eliminate delayed closings by going more slowly through the sales process to  more...

How to Build a High Performance Sales Engine ...diately implement to build their sales engine as a growth strategy. Through Andy s teachings, you will be able to develop processes and programs that lead your entire sales organization to perform consistently, systemically and at record levels. In this webinar, you will learn: Three foundation elements that lead to consistent sales team performance. Key sales management functions that  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base ...d desires and using that knowledge to develop a marketing strategy. You will discover how to pinpoint what drives your customers to buy from you and how to motivate them to buy more! In this webinar, you'll learn how to: Identify the right customer data points to measure and analyze Prepare a research brief that defines the scope of the customer research initiative Design and use online  more...

Create an Accountable Workforce to Grow Your Bottom-Line Lead Don t Manage Your Employees to Success Searching for answers to fix your bottom-line? Don t panic -- the answer is right under your nose. Your most valuable asset your employees -- can come to the rescue. You can grow your bottom-line despite the economic woes if you build an accountable workplace. Leadership expert, Joel H. Head, former Partner with Ernst Young, LLC and Principal with  more...

Turn Business Blogging into Your Highest ROI Marketing Tool ...your target markets and drive business with this powerful strategy. In this webinar, you'll learn how to: Extend your company's brand on a shoestring through your blog Tap the power of relationship marketing to build dialog and trust Leverage blog marketing to expand your universe of prospects Create an 'industry expert' platform for the media and your clientele Shape public opinion  more...

Process Management for Manufacturing & Construction Firms ...process management systems as part of their profit growth strategy. She teaches you to identify the areas of your business that are ripe for process management for both cost containment and reduction and the critical steps to implement the plan. Empowered with the knowledge from this eLearning event, you will be armed with the 4-step system you need to create an efficient, scalable,  more...

Use Customer Service to Win Loyal Clients ...xpert, author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, customer service presenter, trainer and client experience consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various  more...

Drive Growth Despite the Recession ...ng workbook. Jim Stewart is the founder of ProfitPATH, a strategy consulting practice specializing in driving business growth in owner managed companies. For 11 years he has helped business owners make more profit while running their company and more money when they sell the business. Before that Jim spent 25 years in major corporations in Canada and Internationally, holding positions as a  more...

Get Ready, Set, Go! How to implement profitable strategies in this uncertain economy! Feeling the stress of a strained economy? Economic challenges create great opportunities for the savvy business leader/owner. Cycles are a critical part of the business process for every organization. Learn to take advantage of the valleys by strategically positioning your organization for new opportunities. Implement improvements to your internal structure. Create profitable business strategies  more...

Get Off the Plateau: Building a Sales Development Plan Are you a small to medium-sized business that has been stuck at the same sales level year over year? Is your marketing and advertising failing to bring the results you want? Do you need to ramp up sales but aren t sure where to start? As a small business owner you are responsible for sales whether you re comfortable in a sales role or not. This seminar helps participants begin the process of  more...

Empower your Employees - a proven strategy to improve profitability While employees are one of your company s greatest assets, they are also one of your largest fixed cost items. So how do you maximize your return on your investment? This seminar includes ideas on how to implement an empowerment program and enhance your current program. The more empowered your employees, the lower your turnover, and the higher your productivity and profitability. Why empower  more...

Never Have Another Cold Call! ... online. Deals are lost every day because the wrong sales strategy was deployed or the competition blind-sided you. You've tried Googling before, but with so much garbage information returned, never found what you needed. Sam Richter, author of the best-selling and award-winning Sales Intelligence book 'Take the Cold Out of Cold Calling' helps sales professionals leverage the power of Internet  more...

How To Build A Million-Dollar Business Remove The Obstacles That Prevent Business Success You set out to create a million-dollar business. What you have is a J.O.B. -- Just Over Broke. The painful realities of owning a business being tied to the office 24/7, putting out fires and managing employees have left you in tactical mode. You're stumped as you try to re-discover the strategic mindset you had when you launched your business.  more...

Leadership Strategies for Turbulent Times ...rying to stay in business and avoid a total collapse. The strategy that made your business successful won't be the strategy that gets it out of peril. The effects of the current economic downturn create staggering challenges and tremendous opportunities for the best-run companies in the months ahead. The status quo must be questioned there's no time to wait but where do you start? Turnaround  more...

Email Marketing for Consultants and Entrepreneurs ...aren t feeling the pain of the economy. What is the right strategy to develop business from your existing clients while continuing to grow your email list? Ken Lizotte, author of 'The Expert s Edge: Become the Go-To Authority People Turn to Every Time,' helps entrepreneurs and consultants create a loyal client base while generating a steady stream of new prospects. He'll teach relationship  more...

How to Develop a Strategic Plan That Works For You The manager's key to creating competitive advantage Do you ever get the feeling that you are throwing darts while blind-folded? As a business leader, how can you expect to make this year your best year ever without having a well-defined plan? Perhaps, you have a strategic plan, but it s hiding under the cobwebs in your office. In these challenging economic times, having the right strategic plan  more...

Use Customer Service to Win Loyal Clients ...tra is author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, service presenter, trainer and consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various industries. Over the years, she  more...

Measuring the Value of Your Trade Show Program ...success metrics for your trade show program Develop a strategy to use metrics to gauge ROI of the trade show program Establish benchmarks to create continual program improvement Document and present the results of the trade show program Don't lose your trade show budget because you couldn't justify the investment. Let Barry Siskind help you. All registrants receive Barry's white  more...

Increase Lead Generation with Social Media ... result. In this webinar, you'll learn: An iterative strategy for using segmentation to drive demand. How to reach and engage buyers where they spend their time online. Methods to easily facilitate content development for multiple segments. How to integrate 'social' interactions with marketing programs to attract leads. Ardath Albee, CEO and B2B Strategist of Marketing  more...

How to Sell Consulting Services to the Federal Government ...he federal government and get the real facts to develop a strategy to leverage this unprecedented spend Analyze your business to determine if you are well-positioned to pursue the federal market Identify the right federal government buyers for your consulting services Write a winning proposal with the right terms and pricing strategy Win a contract with the federal government quickly  more...

Recession Proof Your Business All business is cyclical, and in tough economic times companies that react quickly to an adverse market have a good chance of preserving profitability. Companies that go beyond that by leveraging disruptive events to get the buy in they need to drive transformational change will raise their organization s performance to world class. The Webinar is presented from the professional perspective of  more...

Predictive Analytics for Business Leaders ...ether you re planning a new business or preparing an exit strategy, your financial planning success hinges on choosing the correct metric as your driver. The right reporting metric is like a personal credit score get it wrong and you ll jeopardize your livelihood. But choose it correctly and your investment will be secure. With more than 30 years of global business leadership experience, Jack  more...

Customer Service for a Social Media World ...tra is author of The Service Journey, a client experience strategy book, and is owner of Susan Hoekstra & Associates, a service consulting firm focused on the client experience. Susan is an experienced senior manager, service presenter, trainer and consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in various industries. Over the years, she  more...

Powerful Follow-up Techniques That Drive Prospects to Buy ...as helped thousands of salespeople implement a 'follow-up strategy' that separates them from their competitors, shortens their sales cycle, and increases their closing ratio as well as their profit margins. In this webinar, you will discover: A specific frequency for contacting prospects that works, and why What two questions you should NEVER ask your prospects How to get prospects to  more...

Strategies to Find Your Next Job Fast! ..., you can't afford to thrash about; you need a job search strategy. Karen Avery, founder and president of Next Generation Careers and award-winning executive recruiter, works with job seekers to help them find their next great employer. She teaches you the easy-to-follow job search process that leads you to get hired -- fast! She helps you create a laser-focused strategy that leads you to  more...

Use Direct Mail Effectively On A Tight Budget ...using direct mail as a key part of your overall marketing strategy without it being a budget-buster. In this webinar, you'll learn how to: Develop an effective direct mail strategy Select the right lists to reach the right prospects Identify the right direct mail vehicle postcard, letter, or package Leverage creative in the design of your campaigns Reduce costs and  more...

Help Your Employees Get Healthy, While Reducing Costs and Increasing Profits ...unded on employee accountability Develop a communication strategy to fully engage your workforce Create strategies to address lifestyle-related conditions and diseases Employ health screenings and interventions for positive change Formulate strategies and tactics to promote personal responsibility for health Frank Hone is a consultant, author and advocate for free-market healthcare  more...

Help Your Employees Get Healthy, While Reducing Costs and Increasing Profits ...nded on employee accountability Develop a communication strategy to fully engage your workforce Create strategies to address lifestyle-related conditions and diseases Employ health screenings and interventions for positive change Formulate strategies and tactics to promote personal responsibility for health Frank Hone is a consultant, author and advocate for free-market healthcare  more...

Marketing Strategies to Reach the Gay and Lesbian Community ...s helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this community to your brand and educates you on the needs of this group. You will feel informed, educated, and empowered to develop a compelling marketing strategy to successfully reach the gay and lesbian market segment. In this webinar, you'll learn  more...