From Serebra Learning Corporation
Implementing an Organization-wide Mentoring Program 
Would a mentoring program give your employees the extra edge they need to succeed? In this course, you'll learn about the purposes, advantages, and procedures involved in developing a mentoring program. You'll examine the program coordinator's role and the guidelines that should be in place before the program begins. You'll learn about selecting and matching mentors and proteges and motivating
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Professional Assertiveness 
Do you feel that co-workers see you as too passive or aggressive in your professional career? Do you wonder if there is a more appropriate professional style? Do you want to know how to develop your professional style? Do you feel you could develop your assertive communication techniques? Do you feel that you may not listen to your co-workers? Or do you feel that you need to develop your
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Framing the Problem 
When you frame a picture, you intend for the viewer to examine everything within that border. Problem framing is similar in that you must not only consider what objectively makes up the problem itself but also what subjective tendencies influence your view of the situation. This course is designed to help you effectively frame problems so that you're sure your line of sight is aimed straight
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The Process of Globalizing a Product or Service 
Actually going global takes both planning and doing. In this course, you'll learn about the three major steps you need to cover to globalize a product or service. First, pick the right geographic location for your corporate goals and create a good plan for globalizing the product or service you're working with. Then "globalize" your product or service and let the world know you're open for
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The Art of Global Communication 
Considering that communication is something you do every day, how many people actually stop to consider what is happening before they speak? Can you just talk without thinking too much about the target audience, the message to be communicated, and a host of other information? Communication is too important to be left to chance. The subtleties of language, expressions, and gestures all enrich the
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Launching Successful On-site and Virtual Teams 
One factor that defines team success is the way in which a team is launched. Quickly moving an on-site or a virtual team into high-performance mode takes planning, strategizing, and a seamless launch. In this course, you'll learn techniques for setting up a successful team that can be applied to an on-site or a virtual environment. First, you'll learn strategies for selecting high-performing team
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Facilitating On-site and Virtual Teams 
Knowing how to facilitate maturing on-site and virtual teams is critical, because it is at this time that teams typically reach peak performance. Mature teams begin to perform independently, and it's important that the leader's role changes to that of a facilitator. This course will cover the facilitation of on-site and virtual teams as teams mature. It will introduce the development stages of
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Customer Relationship Management eCRM 
Customer
Relationship Management: eCRM introduces the students to managing customer relationships over the
Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. This series is intended for managers, supervisors, customer service representatives, and anyone within an
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The Inbound Call Center 
Inbound call center managers of this century will face many of the same challenges that their counterparts faced in the
20th century. The emphasis will still be on the development and acquisition of cost-effective methods to provide customers with the service they demand. By ensuring that you have a good knowledge base of the inbound call center industry, you are establishing a sturdy framework
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Inbound Call Center Management Leadership 
Did you know that your personality can greatly affect your leadership skills? Are you aware that even if you are a fabulous manager, you may not be an effective leader? As a call center manager, how can you motivate everyone, including senior management, to work together toward a common goal? As you progress through this "
Inbound Call Center Management:
Leadership" course, you will become aware
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Inbound Call Centers People Management 
Inbound call centers are often the only link between a company and its customers. As a call center manager, you want to hire agents with special customer service "genes."
Good call center agents do a better job on the telephone, are happier with their work, and genuinely enjoy helping customers. This course will help you staff your call center with the right people for the job. You'll learn how to
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Inbound Call Center Technology 
Today, the technology within the inbound call center is constantly changing and improving. How can you, as a call center manager, keep up with this advancing technology? Moreover, why should you? This course will explain the fundamentals of inbound call center technology, and explore ways current technology might evolve. It examines different methods of obtaining this technology, and outlines how
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Performance Metrics for an Inbound Call Center 
The call center environment typifies the active, fast pace of the business world. In this hectic environment, is there time to consider how things are being done? There should be. As the call center industry slowly transforms into a customer management industry, the impetus will be on call center managers to ensure customers receive the best service possible. But where do you look to analyze
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Excellence in Internal Customer Service 
In today's fast-changing and highly competitive business climate, offering excellent customer service has never been so important. But what about taking a different approach? Has your organization tried looking inwardly to find the answers to offering great service? Organizations consist of an independent chain of individuals and functional units, each taking inputs from one another and turning
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Overcoming Internal Customer Service Problems 
Managing relationships with your internal customers isn't always smooth sailing. When internal customer service does not go according to plan, problems occur, or communication breaks down, what can you do to get your plans back on track, and break down barriers? At times like these, you and your employees need to act swiftly and proactively to solve the problem, and regain the customer's trust. In
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Identifying Your Customer s Expectations 
Customers have expectations of all the companies with which they transact business. These expectations may be predominantly unspoken but, all the same, they have a strong influence on how your company, its employees, products, and services are perceived. In the first lesson of this course, you'll be shown what characteristics customers want to see demonstrated, what external influences generate
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Using Surveys to Measure Customer Satisfaction 
If you're lucky, your customers will complain when they are dissatisfied with your company's service. If you're not so lucky, they'll say nothing and just take their business elsewhere. It's essential that you keep your fingers on the pulse of customer opinion if you are to prevent them defecting to the competition. You need to measure customer satisfaction on a regular basis, and this course will
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Bridge The Expectations Gap 
You have to be prepared to walk a mile in their shoes to understand more fully what customers experience when they deal with your company. There's nothing more effective in emphasizing the gap between what you believe their experiences to be and their realities than thinking and acting like a customer. This course takes you through several processes for doing exactly that, and you'll be shown how
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Leading A Customer-Focused Team 
The quality of your customer service is in the hands of the people who deliver it. As their leader it's your responsibility to give them the direction, resources, and support they need to succeed. This course shows you how to work with them to create a customer-focused environment that fulfills customers' expectations while still achieving corporate goals. The first lesson explains how to work
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Managing a Customer-focused Department Simulation 
...cused
Department Simulation is designed to help managers, supervisors, and team leaders motivate, manage, and support customer service staff. Over the course of the simulation, participants will practice a series of customer service management skills, encompassing the objectives of delivering the essentials of customer service, obtaining employee support, reviewing the service process,
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Project Teams Building a Project Team 
Project
Teams:
Building a
Project Team offers students information required to establish and improve project teams. The program details guidelines for team goal setting, identifies motivational theories that impact project teams, and offers ways to manage a project team during times of change. Project managers, manager, and supervisors who are interested in learning more about how to build project
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The Role of Critical Thinking in Organizations 
In the organizational arena, applied critical thinking skills provide an essential foundation for all effective planning, problem-solving, and decision-making activities. Employees who can analyze and reason consistently and proficiently furnish a cost-efficient resource that results in a distinctive competitive advantage. Workers who are skeptical of quick fixes and operational dogma pay
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Developing Fundamental Critical Thinking Skills 
You may not need an
MBA to succeed in the corporate arena, but regardless of position or industry, you do need to be able to analyze, reason, and communicate effectively. These and other critical thinking skills are increasingly consequential as organizational planning and decision making become more distributed and reliant on written and verbal communication factors. Developing
Fundamental more...
Strategies for Facilitating Critical Thinking 
Workplaces are not typically associated with reflection or critical self-reflection, ideas that are often considered 'soft' to the bottom-line, results-oriented world of business.... Yet, paradoxically, reflection is becoming more part of the lifeblood of organizations in today's economic environment. Victoria
Marsick's words illustrate why businesses can no longer thrive on the unexamined
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Organizational Scope of Critical Thinking 
In any complex environment systems are necessary, but they must serve an organization rather than become its masters. This is how
Ralph S. Larsen, chairman and chief executive officer of
Johnson & Johnson, describes both the need for systems and their inherent risk. Organizational systems, with complex and intricately interrelated components, demand the application of critical thinking to avoid
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What Is Emotional Intelligence 
Does IQ determine your destiny? For years, that was an overriding belief. However, new behavioral research shows that IQ provides, at best, a narrow view of human intelligence. Factors such as self-awareness, impulse control, persistence, zeal, self-motivation, empathy, and social deftness contribute greatly to an individual's success. These qualities, termed "emotional intelligence," often
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Emotional Intelligence at Work 
What makes someone a top performer in the world of work? If you think high IQ, advanced degrees, analytical skills, and technical expertise are the answer, it's time to think again. Experts now agree that
Emotional Intelligence often determines who will climb the corporate ladder and who will be passed over. Exciting new research shows that, unlike IQ, Emotional Intelligence can be developed and
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Teamwork and Emotional Intelligence 
Elizabeth and
Cassandra started with the same company at the same time in similar positions. Both were bright women. Both were at the top of the class at prestigious universities. Both had exceptional technical skills. Yet, after six months in the organization,
Elizabeth seemed to be making a bigger impact and enjoying more success. She was friendly with members of her own department and knew many
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The Emotionally Intelligent Leader 
Putting emotional intelligence to work is an emerging trend in corporate leadership. Developing the best talents in executives, managers, and others throughout the organization has become vital to corporate success. As a leader, you cannot rely upon your intellectual knowledge. You must have the interpersonal competence that comes with emotional intelligence. This course will guide you in
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Building Relationships to Get Results 
You are not the boss. You've been called "peer," "esteemed colleague," "invaluable staff member," and "friend," but no one's even come close to calling you "boss."
When you stop to think about it, you realize you have no real authority whatsoever. In fact, you have much more power than you think, even if you are on the bottom rung of the corporate ladder. As
Jack London said, "
Life is not always a
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Teamwork and Results Without Authority 
When it comes to being a member of a team, what role do you think you should play? Legendary
Alabama football coach
Bear Bryant said, " In order to have a winner, the team must have a feeling of unity; every player must put the team first--ahead of personal glory."
Yet, according to general
George S. Patton Jr., "If everyone is thinking alike then somebody isn't thinking."
When it comes to getting
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Getting Results without Authority Simulation 
You have been hired within the last year as a design engineer at
Autorad, a company that manufactures automotive components. Historically, the company specialized in custom-designed components for limited production runs. In recent years, the company has moved into more mainstream applications and must adapt to a mass-production mind-set. Your team has been working on a new steering wheel design
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The Impact of Culture on Communication 
Everything you say is influenced by culture. You operate with a set of invisible beliefs, values, and assumptions that become apparent to other people in the way you behave. Culture is important to the way you communicate, even though it is often hidden. Understanding more about culture can be a real bonus when working as part of any global organization. Showing your customers and coworkers in
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Improving Your Cross-cultural Communications 
Picture the scene. You've been asked to contact some new clients based over 3,000 miles away. You've never spoken with them before and you're not sure what response you'll get. This is a familiar situation that is played out daily in many organizations around the world. How many times have you found yourself in this situation? Thankfully, there are things you can do to improve your cross-cultural
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Cross-cultural Communications Simulation 
You're the newly hired general manager of the
Springfield Strikers, a women's professional soccer team. The team had a mediocre record over the past season and did not draw as many fans as the more successful teams in the league. Now it's the off-season, and your job is to make changes to improve the team's on-field performance without going over budget. First, you'll meet with
Maria Adalberto,
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Assertiveness from the Inside Out 
Do you sometimes wonder if there's a way to alter your professional style--to change yourself from the inside out? Do you want to develop your professional assertive style? Do you want to learn about strategies that can help you interact assertively with others in the workplace? Are you placed in situations where assertive negotiations are needed? Now is a good time to enhance your professional
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Performance Appraisal Simulation 
Consider your last performance appraisal. Was it a positive experience? Did it give you a clear idea of which areas you performed well in and which areas required more attention? And what about afterward? Did your manager continue to provide you with feedback all throughout the year? Or are you still waiting until your next evaluation to see how you've performed? Contrary to the experience of many
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Reviewing Performance 
Appraisal interviews are the culmination of the ongoing performance appraisal process. The first part of this process begins with modeling an effective performance discussion. Then, when a manager actually knows what he is aiming for, he can use this knowledge to plan and conduct a really worthwhile, efficient performance meeting. Appraisal meetings aren't always easy encounters, even when they
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Organizational Behavior The Organizational System 
Organizational
Behavior:
The Organizational System defines organizational structure and culture and explains their impact on employees. It also teaches how to perform a job analysis to determine whether an organization's job designs are appropriate and gives options for job redesign. Managers, supervisors, team members, and anyone who is interested in improving the behavior variables within their
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Continuous Performance Assessment 
This course shows you how to make performance appraisal a continuous process. The first stage of continuous performance assessment is planning. Appraisal must be linked to performance goals that matter, and these goals need to encompass both the organization and the individual before a performance plan can be agreed on by appraiser and appraisee. Even with conventional roles and relationships this
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Effective Mentoring 
Perhaps your organization has asked you to help induct a new employee. Maybe a junior colleague has approached you for guidance. Or perhaps you want to "fast track" a rising star into a particular leadership position. Whatever the case, before you sign on as a mentor you'll want to learn all you can about the process, from how mentoring benefits you and your career to how you can best assist your
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The Mentoring Manager 
Looking for ways to enhance your managing skills? In this course, you'll acquire expertise as a mentor that will benefit your employees, your organization, and your own career. You'll examine how mentoring differs from managing, and you'll brush up on essential communication skills. Finally, you'll learn to use mentoring to improve on team organization, dynamics, and performance. Managers,
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Addressing Problem Performance Simulation 
You're the head writer for
The Jackie Lewis Show, a TV talk show on a basic cable channel. The six other writers and the writers assistant report to you. Unfortunately, several of these workers have become problem performers of one type or another. As their supervisor, you will need to inform them of these problem performance issues as well as facilitate improved performance using various methods,
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Mentoring Strategies in the 21st Century 
Current business trends--including acquisitions and reorganizations, emerging technology needs, and a changing work force--are all creating unique mentoring needs. This course addresses how mentoring strategies can benefit your organization in the current business climate. It explores the ways that mentoring can capitalize on gender, age, and cultural issues. Finally, it provides instruction on
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e-Mentoring 
Rapid changes in the way organizations look and do business have generated a new business tool: e-Mentoring. Here's an opportunity to examine the challenges and advantages of e-Mentoring and explore how to adapt communication skills to electronic media. Learn how to grow and manage e-Mentoring relationships by effectively selecting and matching e-Mentors and proteges, developing trust, using
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Averting Problem Performance Simulation 
You're the head writer for
The Jackie Lewis Show, a TV talk show on a basic cable channel. The six other writers for the show report to you. Recently, one of these writers resigned, so you need to hire a replacement. You will need to avoid hiring a problem performer by selecting the right person. Once you select that person, you'll need to communicate job requirements and provide resources in
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Preventing Problem Performance 
Obviously, one of the starting points for managing problem performance is to prevent it from becoming so. This is a general part of effective management, focusing on those aspects of the managerial task specific to preventing problem performance. This means employing an effective selection procedure that is based on an accurate identification of the job requirements, and then using the first
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Coaching for Business 
Coaching is a vital component of any business that aims to be a winner in the new economy. However, unless coaches are clear in their own minds exactly what their function is, and why they are performing a coaching role, they may do more harm than good. Therefore, it is important to understand how coaching originated as a business tool, and the ways it impacted traditional managerial attitudes and
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Energizing and Empowering Employees 
Energy. Without it, the wheels and gigabytes of industry come to a screeching halt. And without energized, empowered employees, your part of global industry will make far less progress. This course introduces you to the importance of energizing and empowering employees. By doing so, you multiply the benefits to your department, team, and organization. The course begins by showing you ways to
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Making Cross-generational Teams Work 
Teams in the modern workplace may include members from as many as four different generations. For a team to work effectively, its manager must understand generational distinctions. Individual team members may subscribe to different values, practice different work habits, or seek different goals. Lessons in this course cover the benefits and challenges of teaming silent generation, baby boom
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Leading the Workforce Generations Simulation 
The twenty-first century marks a new development in the workplace. Technology has changed the way we do business. We are faster, busier, and more knowledgeable. Not only do we have vast technological resources available to us; we are also the first to have personnel resources. The workforce today has seen and experienced the world change in different ways. It would not be uncommon for one worker
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About 360-Degree Performance Feedback 
Are you ready for a change in the way your company evaluates and develops its management staff? Perhaps you are dissatisfied with the effectiveness of your current efforts to help your managers work to their potential? The
360-degree performance feedback process may be the solution to your needs. Although the use of 360-degree feedback is relatively new (approximately ten years old), public,
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Elements of a 360-degree Performance Review 
Are you familiar with the elements of the
360-degree performance review process? Are your participants familiar with them? Implementing a 360-degree performance review within your organization is a large undertaking; however, with proper preparation of your participants, the resulting feedback is far more likely to be accurate and useful. Failure to consider the crucial elements of the review
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Delivering 360-Degree Performance Feedback 
Are you familiar with how to give
360-degree performance feedback? Do you know how to make 360-degree feedback meaningful? The effective delivery of 360-degree performance feedback can make or break your performance review program. You can ensure that performance feedback is effective when you, or your company, use good interviewing techniques, conduct an effective performance interview, and
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Successful Coaching Relationships 
Coaching is a set of practical skills and a style of relating that develop the potential of both the individual being coached and the coach. For this development to take place, there must be a working relationship between a coach and a willing coachee, a relationship based on mutual trust, respect, commitment and confidentiality. Within this collaborative framework, the coach uses a repertoire of
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Key Stages in Coaching 
Coaching has many uses in organizations, and the sequence of coaching activities is similar in all of them. This course will involve learners in the continuous process of discovery, goal setting, action planning, and follow-up that distinguishes coaching from other development methods. This course is for anyone in an organization who has a role in improving the performance of co-workers, keeping
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Coaching Skills 
At its simplest, a coaching session is a conversation, a dialog between coach and coachee, and so all coaching interventions depend totally on communication. Within that simplicity however, are layers of subtle interaction, which a coachee needs to be aware of, alert to what both "sides" of the conversation are actually communicating--verbally, visually, and vocally. The first requirement for a
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Mindsets Emotions and Coaching 
What makes coachees receptive to your advice? What makes them willing to listen? Much of your success depends on the mindset, moods, and emotions of the people you coach. If they are feeling negative about the coaching experience or overcome with anxiety about poor workplace performance, they are unlikely to be receptive--no matter how valuable your insight may be. Getting in tune with your
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Coaching Trends 
When is a good time to coach? And what is the business case for coaching? Is coaching just another popular fad, or can organizations really benefit from it? Every coach should be aware of the strategic uses of coaching: the organizational benefits that are offered, how coaching can be used to help coachees deal with positive and negative change, and ways of coaching innovators and mavericks. What
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Coach with Confidence Simulation 
Dulce
Confections is known for its innovative management style. You are a food scientist responsible for developing new, or improving existing, candy lines based on marketing specifications. Unsatisfied with simply following written specifications, you keep in close contact with the marketing managers and occasionally speak directly to focus group participants to clarify vague and subjective
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Coaching Personalities and Teams Simulation 
You are a marketing manager for
Dulce Confections, a leading maker of chocolates and other fine candies. Due to changing consumer tastes and an increase in the average age of
Dulce's core customer, the company is anxious to change the dated packaging on its flagship candy bar, the Dulce bar. The challenge of the repackaging initiative is to appeal to a younger demographic while not alienating the
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Managing and Rewarding Top Performers 
Does your company have a policy in place for hiring and retaining its top-performing employees? Would you know how to convince valuable employees to stay if they were to hand in their resignation? It is becoming increasingly difficult for companies to retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a
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The Potential of Self-directed Learning 
How often have you heard these buzz words of the '90s: self-directed learning; continuous learning; the learning organization; the knowledge worker? If you wonder what these terms really mean, why they are so important, and how you rate as a worker for the
21st century, this course is for you. Find out what you can do to take control of your own skill and career development. Learn to identify
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Knowledge as Strategy Performance Improvement 
In the
21st century--the
Knowledge Age--corporations will see workers as intellectual capital. Workers themselves, rather than just information, will become the resources that allow organizations to respond quickly and effectively to rapid change. Learning is at the core of these demands--whether it's learning a new skill, knowing how to manage existing and new knowledge, or creating
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The Power of the Learning Organization 
In the new
Knowledge Age, the only successful organizations will be those that know how to gather, support, and manage knowledge. If you're a manager or trainer who wants to improve performance, you need support from the corporate culture. Take this course to discover what factors make up a learning organization, how to assess whether your organization has them, how to train leaders to support
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Goal Setting Goal Setting Tools for Managers 
In ''Goal
Setting:
Goal Setting Tools for
Managers,'' you will learn how to guide employees and mentees through the goal-setting process. You will learn how to foster an enthusiastic and supportive environment for goal setting as well as how to motivate individuals to continually set new and challenging goals. The target audience for this program is administrators, managers,
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Goal Setting Organizational Goal Setting 
In ''Goal
Setting:
Organizational Goal Setting,'' you will learn how to set goals with teams. You will also learn how to set goals for an organization through the use of organizational objectives, statements of values, and vision and mission statements. In addition, you will learn how to implement strategic goals in your workplace. The target audience for this program is administrators, managers,
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The Mark of a Leader 
Do you feel that your people can't get along without you? If you're not available, do your people lack direction and therefore, productivity suffers? If you feel that you've been overmanaging and underleading, this course is for you. There is a strong difference between activities and roles of effective managers and those of successful leaders. You'll discover what some of those key differences
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Goal Setting Reaching Individual Goals 
In ''Goal
Setting:
Reaching Individual Goals,'' you will learn about personal behaviors that relate to and affect goal setting. You will also learn the characteristics of effective goals, the individual goal-setting process, and guidelines for maximizing your achievement potential. The target audience for this program is administrators, managers, supervisors and front-line staff.
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Communicating a Shared Vision 
If you can dream it, you can do it. Walt
Disney's words ring as true today as they did many years ago when they were first displayed above the
Epcot Center. The importance of a vision cannot be denied. Neither can the importance of communicating that vision to the people responsible for supporting it. Communicating your vision gives purpose and meaning to the work that people do, and pursuing and
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Partnering with Your Boss 
...essionals are working as partners with their managers and supervisors. This course will equip you to make the transition from working as a subordinate who follows orders, to partnering with your boss as an empowered and valued member of the management team. For administrative support professionals who currently work in this type of relationship with their bosses, the course contains many
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Communicating with Power and Confidence 
...orkplace, when administrative support professionals talk, supervisors listen. They have been empowered and given many managerial responsibilities. They can now work alongside rather than as subordinates to their managers. They no longer only proofread, make coffee, or take notes. Today they run team meetings, benchmark, make presentations to senior management, pass out their own business cards,
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Taking Systems Thinking into Your Personal Life 
Have you tried to change a habit over and over only to face defeat again? Do you look at your relationships and see the same problems coming up and feel incapable of changing them? Does it feel like you're butting your head up against the same wall with no relief in sight? Using systems thinking in your personal life can be a new and effective way to tackle and change issues at their core. It is
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Globalization and Our Changing World 
Globalization has become a foundation for most major corporations. This course provides you with a "big picture" view of globalization. You will be introduced to the trends that have opened the doors to a global economy and the factors that drive corporate globalization. You will also learn about the major trade agreements that pave the road to global commerce. Executives, managers, supervisors,
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Globalization and Your Company 
This course will help you decide if globalization really makes sense for your product or service. You'll learn about the challenges of taking a product or service global, and ways to determine global readiness. You'll also explore business approaches for globalization, including the development of foreign operations. Executives, managers, supervisors, team leaders, and other business professionals
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Managing from a Global Viewpoint 
The process of managing on a global scale requires a step up from domestic management. In this course, you'll learn what it takes to be a global manager or team leader. You'll start with establishing a global mind-set and learning about the attributes of a global manager. Then, you'll explore cross-cultural communication and ways to effectively support and work with a globally based team.
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Redesigning Your Organization Part 1 
How do you implement systems thinking? How do you take what you've learned in theory and apply it to your organization? This course will walk you step by step through a planning process of designing an organizational system. You'll learn how to design your ideal organization, how to implement the design, and how to incorporate the learning of the new system so the entire team involved becomes a
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Redesigning Your Organization Part II 
What do you do after you've created an idealized design for your organization? This course will provide you with the skills you'll need to successfully implement an idealized design in your organization. You'll study the groundwork for learning, including how to use adaptive learning and how to be an advocate for adaptive learning. You'll learn about democratic hierarchies, decision-making
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Pricing for Profitability 
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and
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Analyzing the Market 
This course will walk you through four crucial elements of analyzing your market. First, you'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies. You'll be given a set of tools that can be utilized for developing and
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Writing a Marketing Plan Phase 1 
This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll
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Writing the Marketing Plan Creative Strategy 
You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success. Marketing managers, supervisors or team
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Principles of Marketing Fundamentals of Marketing 
Principles of
Marketing:
Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing
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Principles of Marketing Product Strategy 
Principles of
Marketing:
Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
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Principles of Marketing Distribution Strategy 
Principles of
Marketing:
Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to manage
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Principles of Marketing Promotion Strategy 
Principles of
Marketing:
Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of
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Principles of Marketing Pricing Strategy 
Principles of
Marketing:
Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect
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Principles of Marketing Writing a Marketing Plan 
Principles of
Marketing:
Writing a
Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan. Managers, supervisors, and executives who can influence the marketing and
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Intellectual Property Overview 
Management is often confronted with the responsibility of protecting a company's intellectual property rights, while still communicating the company's identity or ideas to internal and external customers. How does management perform this function effectively while keeping the law on its side? This course explains the basic types of intellectual property, the legal protections in place, and the
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Attorney-Client Privilege 
This course covers the attorney-client privilege that protects communications between attorneys and their clients and ensures their confidentiality. Many corporate businesspeople are not sure of their rights under the attorney-client privilege, and as such risk destroying the privilege and losing their rights. This course defines attorney-client responsibilities and examines how the privilege
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Insider Trading 
Illegal insider trading is harmful to the marketplace. The ethical arguments against insider trading draw attention to the disparity of information between the two parties to the transaction, the violation of property rights, and the undermining of investors' confidence in the market. This course will provide examples of illegal insider trading and list the main provisions under law governing
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Independent Contractors and Temporary Employees 
Many companies are hiring contract or temporary employees to meet their changing staffing needs. Before hiring an independent contractor or temporary employee--also referred to as a contingency worker--companies should be aware of the costs involved along with the relevant legal and taxation issues. It is important that both parties have a clear understanding of the terms of their agreement with
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The Sarbanes-Oxley Act of 2002 
On
July 30, 2002,
President Bush signed into law the
Sarbanes-Oxley Act of 2002. Sparked by a wave of dramatic corporate and accounting scandals, this federal securities legislation attempts to combat corporate fraud and to enhance the accuracy and reliability of corporate disclosures made pursuant to the securities laws. The act's provisions have helped to enhance audit committee responsibility
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Union Awareness 
According to the U.S. Department of
Labor's
Bureau of
Labor Statistics, in 2004, 12.5 percent of wage and salary workers were union members--down from 12.9 percent in 2003. Why is membership declining? Perhaps the growing number of laws in place to protect workers prevents the necessity of unions, or perhaps the nature of the work itself has changed. Regardless of the decline, workers still have
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Rightful Termination 
One of the most difficult things you will do as a manager is to tell an employee that his or her working relationship with the company must end. When you take this course, you will learn specific steps to follow when terminating someone's employment due to layoffs, performance problems or misconduct. You will then have the opportunity to apply what you've learned in a role play. Of course, the
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Drug-free Workplace 
...cohol during work hours? Does your company have a program supervisors can follow to effectively handle such problems--one that educates employees about the consequences of substance abuse? Do you think that alcohol and other drug abuse won't be a problem at your organization? In fact, the
National Institute on
Drug Abuse estimates that about 70 percent of illicit drug users are employed, and
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Employee Sexual Harassment Awareness 
Sexual harassment can have a disastrous impact on victims, offenders, and the company in which the offense occurs. Training employees in the essentials of prohibited conduct is an important part of reducing liability and maintaining a professional work environment. This course helps participants identify two types of sexual harassment, and recognize behaviors that may be considered sexually
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Supervisor and Manager Sexual Harassment Awareness 
...eate a hostile working environment. Training managers and supervisors about the areas of prohibited conduct is an important part of reducing liability. Company managers have an additional responsibility to both their employees and their company to know their role in preventing and responding to sexual harassment. Each company should have a policy on the issue of sexual harassment, outlining
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Harassment in the Workplace 
Harassment in the workplace is not confined to sexual harassment. Harassment can be based on all protected characteristics, including race, color, national origin, religion, age, and disability. Depending on state law and other circumstances, additional characteristics such as sexual orientation and marital status may also be protected. An effective harassment prevention training program must
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Supervisor and Manager Sexual Harassment Awareness Multi-State Edition 
...mpact on an organization's work environment. Managers and supervisors have a responsibility to both their employees and their company to know their role in preventing and responding to sexual harassment. This role includes knowing the laws, guidelines, policies, and resources for correcting, preventing, and investigating sexual harassment complaints. This two-hour course can help your company
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HIPAA Privacy Rules 
Personal privacy is now a major issue to people, particularly where medical information is concerned. This course presents an overview of
HIPAA (the
Health Insurance Portability and
Accountability Act), outlining the main components and identifying who is covered by the act. The course examines the privacy provisions under HIPAA for patients and employees involved with covered entities. Under
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Americans with Disabilities Act ADA 
This course explains the concepts, requirements, and practical application of the
Americans with
Disabilities Act. The
ADA of 1990 makes it unlawful to discriminate in employment against a qualified individual with a disability. The
Act requires all private, state, or local government employers with 15 or more employees to make sure that people with disabilities have an equal opportunity to apply
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NFPA 1600 Business Continuity Programs 
Whether it is a natural disaster that sweeps through your city or a computer virus that destroys vital electronic information, businesses need to be able to recover their services and operations as soon as possible if such a disaster does occur. A Business
Continuity Program involves planning the recovery of operations when confronted with adverse events such as natural disasters, technological
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