Online Target Accounts eLearning Training

The Strategic Account Sales Approach A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help ensure predictable, repeatable, and measurable results. In this course, you'll learn about the strategic account sales (SAS) approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then  more...

Conducting Effective Sales Research Meetings ...target accounts is important for understanding your customer's business. But only by conducting research meetings will you learn the "inside" information you need to truly understand the business fit between your company and your customer. In this course, you'll learn about bringing your research and communication skills together in strategic account sales (SAS) research meetings. You'll start  more...

Working with Your Customer s Key Players ...f your sales effectiveness depends on finding contacts at target accounts that can become part of an internal "network of coaches" for the sales process. Then, you'll learn about gaining access to senior-level management and dealing with "gatekeepers." By effectively communicating with the right people in your accounts, you'll help to ensure positive sales results Individuals responsible for  more...

Strategic Account Sales Skills Simulation You're an architectural renovation sales consultant for The Architectural Services Company (TASC). You sell design and project control services to commercial businesses. After attending a crowded book reading at Bigler's Books, you determine that the store is a potential customer for your company's services. You use a strategic account sales approach to do research on your own and then conduct  more...

The Territorial Account Sales Approach A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help to ensure predictable, repeatable, and measurable results. In this course, you'll learn about the territorial account sales approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then,  more...

Understanding Your Target Customer s Business Imagine trying to sell a product or service to a customer that you know nothing about. Do you think it would be an easy process? Probably not. The better you know your customer, the better your chances for success. In this course, you'll learn about the first major component of the territorial account sales (TAS) approach--research. You'll gain an understanding of the benefits of good research and  more...

Gaining Access to Key Personnel at Your Target Accounts In this course, you'll learn about the second major component of the territorial account sales approach: communication. You'll start by learning about coaching relationships. A vital part of your sales effectiveness depends on finding a key contact in each target account that can become your internal coach for the sales process. Then, you'll learn about gaining access to the right level at your  more...

Territorial Account Sales Skills Simulation ...taurants throughout the state, and it becomes one of your target accounts. You will do some preliminary research on this company and then request a research meeting with a contact there. Then you will try to develop this contact into a coach in the hopes of enlisting her help in getting past a gatekeeper to gain access to your target account's decision maker. If you gain access to the decision  more...