Online The Competitive eLearning - Training Resources

Certified eMarketing Associate Certification (CeMA) A professional marketing certification. This is not a course but rather a certification that demonstrates competency in eMarketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes, bios, and college admission applications. The  more...

Turn Your Life Experience Into College Credit ... a Life Experience and Adult Education Expert how to gain the competitive advantage and advance your career goals and objectives! Does This Sound Like You? You will benefit from this course if you: Have or have not finished formal schooling Have been out of the paid workforce and are seeking new opportunities Have confidence in your abilities & skills Are interested in returning to school Are  more...

The Internet - Applying the Basics to your Business Conducting business research through the Internet Module 1. Introduction to the Internet In this module, the basics of starting out on the Internet are explained,especially for those participants who have never used a computer before. It is user friendly and in easy to understand language, so it is not confusing to the participants. The basic language of what the Internet is, what are search  more...

Search Engine Training Workshop (With Trial Software) The key to generating free, targeted traffic to your web site comes with achieving a top ranking. To be competitive on the Internet your site must rank in the top 30 of the top ranking search engines and directories. Search engines are the fastest way for prospective customers to find your site. So do not underestimate what good positioning in the search engines can do for you. It has been  more...

Listening Skills for the Workplace This short course is designed to increase your knowledge of, and consider your attitude toward, listening to other people in everyday life. It includes a detailed assessment, discussion of why people filter and block communication. Listening Skills for the Workplace There is an expanding awareness in business of the value of good listening skills. To ignore this important tool in today`s  more...

Introduction to Customer Relationship Management-Part 1 In today`s highly competitive business environment, knowing your customers well and effectively interacting with them is a mission-critical exercise. This emphasis on developing and enhancing customer loyalty has evolved over the years and is now called Customer Relationship Management or CRM. This is an Instructor-Led course. Introduction to Customer Relationship Management (CRM)-Part 1 In  more...

Instructor Led-Search Engine Training Workshop The key to generating free, targeted traffic to your web site comes with achieving a top ranking To be competitive on the Internet, your site must rank in the top 30 for search engines and directories. Top ranking is the only way prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web  more...

How To Master Performance Management Course description -- Managing employee performance is the single greatest challenge facing supervisors and other leaders in today's competitive and fast-paced organizations. Learn how to maximize the contributions of each employee by setting effective goals, monitoring accomplishments, recognizing achievements, and disciplining or redirecting those who are not meeting performance requirements.  more...

Design a Winning Business Based on Your Idea--Instructor-Led A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Design a Winning Business Based on Your Idea--Self-Directed A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Build Your Own BIZ(tm) - Teamwork This course will help you learn to build strong and effective workforce teams.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation. Build  more...

Build Your Own BIZ(tm) Comprehensive Certificate Complete, Build Your Own BIZ(tm) package is a web-based resource of 17 comprehensive modules designed to help you work smarter, stay competitive, and make more money. You can complete your course of study sooner than the time period stated. You will have 1 year access to this course from the day of enrollment. Group discounts available. Build Your Own BIZ? Build Your Own BIZ? is a web-based  more...

Advanced Customer Relationship Management -Part 2 Advanced CRM is the second and final part of our program. The course will teach you how to independently develop a CRM plan for your organization after conducting a focused analysis of your organization`s business processes and customer profile. This is an Instructor-Led course Advanced Customer Relationship Management (CRM)-Part 2 In todays highly competitive business environment, knowing your  more...

How To Master Staying Positive Course description -- Today's fast-paced and competitive work environment is loaded with inconvenience, frustration, and even chaos. Maintaining a positive attitude and outlook has never been toughera or more important. The How to Master Staying Positive bundle is first aid for the stressed and stretched. Its courses provide guidance on managing stress, dealing with burnout and anger, time  more...

Basics of Effective Selling Course description -- Selling is a complex and sophisticated process, but successful sales begin and end with the basic essentials. This course includes an overview of the selling process, and provides worksheets and checklists to take you from contact list through sales call and on to follow-up and referrals. There are tools for identifying the features and benefits of your product and service,  more...

Strategic Planning Selling high-value contracts is fiercely competitive, with buyers setting stringent criteria by which to judge prospective key suppliers. Success at this level requires knowledge of these criteria and an awareness of what will be required to ensure that your proposition is viewed most favorably. Using "stripped down" project management techniques, this course outlines the analysis and planning  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

The Role of Critical Thinking in Organizations In the organizational arena, applied critical thinking skills provide an essential foundation for all effective planning, problem-solving, and decision-making activities. Employees who can analyze and reason consistently and proficiently furnish a cost-efficient resource that results in a distinctive competitive advantage. Workers who are skeptical of quick fixes and operational dogma pay  more...

The Automotive Industry Overview Version 2 Trends in the automotive industry are considered a barometer of a mature economy. The industry has been going through some dramatic changes in the last few years, and major manufacturers, including the Big Three (General Motors, Ford, and DaimlerChrysler) and their suppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational  more...

The Pharmaceutical Industry Overview Version 2 Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated  more...

The Telecommunications Industry Overview Version 2 Connecting the globe, the telecommunications industry is an essential element of the modern business world. It is also one of the most volatile. Plagued by regulatory discord and economic uncertainty, telecom carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly  more...

The Insurance Industry Overview Version 2 The insurance industry has its share of risks and opportunities. While providing risk coverage to individuals and businesses, insurers are striving hard to manage their own risks in the wake of natural and human-made disasters, financial setbacks, and governance scandals. As margins are squeezed in the face of low underwriting profitability and the cushion of investment returns begins to shrink,  more...

Attracting Motivating and Retaining Technical Professionals If you're having problems finding and keeping technical professionals, you're not alone. In our financially competitive and technologically advanced business world, technical professionals are in great demand. Managers need to find ways to attract top-performing technical employees and keep them once they're on the job. In fact, surveys show that managers list attracting, motivating, and retaining  more...

Excellence in Internal Customer Service In today's fast-changing and highly competitive business climate, offering excellent customer service has never been so important. But what about taking a different approach? Has your organization tried looking inwardly to find the answers to offering great service? Organizations consist of an independent chain of individuals and functional units, each taking inputs from one another and turning  more...

Identifying Your Customers Expectations Customers have expectations of all the companies with which they transact business. These expectations may be predominantly unspoken but, all the same, they have a strong influence on how your company, its employees, products, and services are perceived. In the first lesson of this course, you'll be shown what characteristics customers want to see demonstrated, what external influences generate  more...

The Customer s Voice Ralph Waldo Emerson once wrote, "Make yourself necessary to somebody." In today's competitive marketplace, it's important to make yourself and your company necessary to a lot of "somebodys". Those somebodys are your customers. This course provides the tools to learn all that you can about your customers. The focus is on recognizing and ultimately anticipating customer expectations. There are any  more...

Creating Change Gaining Allies "If you scratch my back, I'll scratch yours." Is this an effective strategy for gaining allies to create change? How about, "If you do it my way, you'll feel better about yourself"? Finding and winning partners for the purpose of creating change is not easy in the intensely competitive and harried environment of the corporate world. It's especially difficult when you lack authority. The people  more...

Lean Tools At its heart, being Lean seeks to eliminate waste from the organization. By applying Lean tools and techniques, organizations can become more competitive, agile, and responsive to customer demands. This course highlights the implementation of Lean tools in the production and manufacturing environment. These tools have derived largely from the development of the Toyota Production System (TPS). In  more...

Programs to Benefit Employees HRCI PHR The Human Resource Certification Institute's (HRCI) certification examinations cover a broad range of workforce planning and employment issues, including the work rules and practices that apply to employee benefit programs. As a human resources professional, you are responsible for helping to ensure that your company's practices comply with any legislation governing employee benefits and that the  more...

Strategic Approaches to Workforce Planning and Employment HRCI SPHR In order to remain competitive in the business world, organizations must ensure that they employ the right people in the right numbers at the right time. Workforce planning and employment involves the processes of planning, developing, implementing, administering, and ongoing evaluation of recruiting and hiring to ensure that the workforce will meet the organization's strategic goals and  more...

Tomorrow s Managers Development Tools "A teacher affects eternity. He can never tell where his influence stops." Henry Brooks Adams gets to the heart of what dynamic senior executives are doing to develop the managers who drive front-line performance. Teaching with influence is the key. Trained managers are more than systems and process supervisors. They lead and develop others. You and your managers will know precisely what to expect  more...

Managing and Rewarding Top Performers Does your company have a policy in place for hiring and retaining its top-performing employees? Would you know how to convince valuable employees to stay if they were to hand in their resignation? It is becoming increasingly difficult for companies to retain their top-level employees in today's competitive market. This course examines how to attract and ultimately retain top performers through a  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

Knowledge as Strategy Performance Improvement In the 21st century--the Knowledge Age--corporations will see workers as intellectual capital. Workers themselves, rather than just information, will become the resources that allow organizations to respond quickly and effectively to rapid change. Learning is at the core of these demands--whether it's learning a new skill, knowing how to manage existing and new knowledge, or creating  more...

Building an E-Commerce Business Case This course provides the learner with information which addresses the relationship between costs and benefits. Learn To: Build Online Revenues. About B2B Consumer Transactions. About Sales and Services. About Online Customer Relationships. About the Virtual Value Chain. Audience: This course is intended for Managers and technical staff who are in a position to provide  more...

E-Learning Essentials Part 1 E-Learning and Successful Strategy This Course is designed to cover the broad offerings within the scope of e-learning and the various challenges that arise in implementing an e-learning solution. It places e-learning within the context of learning and knowledge management and the role of e-learning in harnassing an organizations's intellectual and human assests. The course covers the importance of a clear and effective strategy  more...

Competitive Intelligence Implementing a Competitive Intelligence System ...f information. Follow steps of the competitive intelligence process. Follow steps of the process for selecting a competitive intelligence system. Sequence the steps of the process for implementing a competitive intelligence system. Audience Managers and executives who are interested in learning more about how  more...

Competitive Intelligence Analysis Dissemination ...lysis and Dissemination offers the student an overview of the competitive intelligence (CI) process and how to analyze and distribute results in an organization. The program covers in detail how to ensure collecting accurate information and the available techniques for analyzing industry, market, and company information. It also covers the steps for distributing CI results, various methods of  more...

Competitive Intelligence Researching Online Competitive Intelligence: Researching Online offers the student an overview about the Internet, online technology, and collecting information online. The program covers in detail guidelines for using the Internet, differences between free and commercial online sources, and ways to track new information automatically. It also covers the steps for developing a search strategy, commands for using  more...

Diversity Managing Diversity in the Workplace Team leaders, supervisors, and managers examine the impact of diversity and culture on individuals and organizations. They learn how to analyze and use models and skills for leading people toward using diversity as a source of competitive advantage. Learn To: Define diversity and its different facets. Identify business benefits of leveraging diversity. Identify aspects of culture  more...

International Business Essentials Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise, how to recognize global management success factors, and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and  more...

Competitive Intelligence Series The Competitive Intelligence Series includes the following courses: Competitive Intelligence: Implementing a Competitive Intelligence System Competitive Intelligence: Analysis and Dissemination Competitive Intelligence: Researching Online To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Balanced Scorecard Corporate Strategy The first course in the Balanced Scorecard series focuses on developing and formalizing strategy in an organization. This course explores why corporate strategy is important, the process of formalizing your corporate strategy, and aligning the organization to the strategy. Learn To: Identify the difference between strategic planning and operational efficiency. Identify the importance of  more...

Career Development Excelling in Your Career Career Development: Excelling in Your Career offers the student an overview of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the  more...

Economics Products and Markets Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a . Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To  more...

Customer Relationship Mgt eCRM Customer Relationship Management: eCRM introduces the students to managing customer relationships over the Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. Learn To Identify the features of eCRM. Identify ways to  more...

Value Chain Management Managing a Value Chain Managing a Value Chain focuses on strategic response to the requirements of your value-creating business design and the management of elements of the value chain in order to win competitive advantage. It provides the learner with specific strategies to maximize the flow of products, services and information, and raw materials to the final point of consumption. It covers methods of winning cost  more...

Total Quality Management Implementation and Tools Total Quality and Quality Tools breaks Total Quality Management into distinct easy-to-understand stages. You will learn the steps required for designing, developing, implementing, and evaluating a total quality solution. With the stages in place, the required basic tools for quality analysis are taught before the learner is introduced to some more advanced tools for Total Quality Management.  more...

Organizational Crisis Mgmt Managing a Crisis This course focuses on management during and after a crisis. It starts by covering challenges presented by crises, the importance of crisis recognition, and immediate management strategies on sudden crisis outbreak. It then moves on to management of information, decision-making, and managing with regard to legal issues. The final section covers guidelines for managing specific crisis types, for  more...

Supply Chain Management Series The Supply Chain Management Series includes the following courses: Supply Chain Management: Principles and Concepts Supply Chain Management: Building a Sustained Competitive Advantage Supply Chain Management: Using Models To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Supply Chain Management Building a Sustained Competitive Advantage This course provides the learner with an understanding of utilizing collaboration and technology to maximize the effect of supply chain processing. Product design and product life cycle management as elements of the improvement effort, and performance measures and metrics. Models for improving all major processes within a supply chain, and extensive case examples to validate the principles and  more...