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COMPETITIVE MARKETING STRATEGIES COMPETITIVE MARKETING STRATEGIES  more...

Managing and Rewarding Top Performers Managing and Rewarding Top Performers Does your company have a policy in place for hiring and retaining its top-performing employees? Would you know how to convince valuable employees to stay if they were to hand in their resignation? It is becoming increasingly difficult for companies to retain their top-level employees in today's competitive market. This course examines how to attract and  more...

Programs to Benefit Employees HRCI PHR Programs to Benefit Employees (HRCI/PHR) HRCI Professional in Human Resources (PHR) Professional in Human Resources (PHR) The Human Resource Certification Institute's (HRCI) certification examinations cover a broad range of workforce planning and employment issues, including the work rules and practices that apply to employee benefit programs. As a human resources professional, you are  more...

Strategic Approaches to Workforce Planning and Employment HRCI SPHR Strategic Approaches to Workforce Planning and Employment (HRCI/SPHR) HRCI Senior Professional in Hurman Resources (SPHR) Senior Professional in Human Resources (SPHR) In order to remain competitive in the business world, organizations must ensure that they employ the right people in the right numbers at the right time. Workforce planning and employment involves the processes of planning,  more...

Recruiting Talent Recruiting Talent One of the most significant challenges to the growth and survival of any business is finding and retaining qualified employees. It's not enough to offer an appealing or unique product or service to your customers. A company's people are the new competitive advantage. Those responsible for staffing organizations are not only challenged with finding adequate potential  more...

Retaining Your Talent Pool Retaining Your Talent Pool Employee retention remains a critical issue that no corporation is immune to. For a company to remain successful and competitive, it must keep its biggest assets its people engaged and committed for the long term. It's a known fact that even the most lucrative compensation plan alone is not enough to keep your much-needed employees from moving on, so your  more...

Antitrust - Trade Associations Antitrust - Trade Associations This course outlines antitrust legislation as it applies to trade associations and describes how such associations can avoid antitrust violations. Competitors join a trade association to pursue a common business purpose. This makes such associations especially susceptible to antitrust investigation under federal and state laws, such as Section 1 of the Sherman  more...

Trade Secrets Trade Secrets A trade secret is information that is of proven economic value to its owner, is actively protected, and is not generally known to competitors. Trade secrets are important because they provide a competitive advantage to their owners and may be the only viable form of legal protection available. They are protected under the Uniform Trade Secrets Act (UTSA), in those states that  more...

Procurement Integrity Procurement Integrity Integrity in the procurement and acquisition process is essential to ensuring fairness in the selection and awarding of contracts through a competitive bid process. Prior abuses of these processes led to the passage of the Procurement Integrity Act. The purpose of the act is to protect the federal agency procurement process from federal employees or contractors who  more...

Identifying Your Customers Expectations Identifying Your Customers' Expectations Customers have expectations of all the companies with which they transact business. These expectations may be predominantly unspoken but, all the same, they have a strong influence on how your company, its employees, products, and services are perceived. In the first lesson of this course, you'll be shown what characteristics customers want to see  more...

Understanding Change Understanding Change 'To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly.' This is a quote by Henri Bergson, a nineteenth century French philosopher. Since the nineteenth century, the pace of change in all aspects of our lives has become faster and faster and responding to change well is a necessity in today's competitive business environment.  more...

Strategic Planning Strategic Planning Selling high-value contracts is fiercely competitive, with buyers setting stringent criteria by which to judge prospective key suppliers. Success at this level requires knowledge of these criteria and an awareness of what will be required to ensure that your proposition is viewed most favorably. Using "stripped down" project management techniques, this course outlines the  more...

ITIL reg V3 Overview Creating a Service Culture ITIL® V3 Overview: Creating a Service Culture Organizations around the globe rely on information technology now more than ever in order to survive and thrive in today\'s competitive environment. But how do you balance the growing need for information technology management with tried and true business practices? How do you align processes, people, and systems while maintaining and  more...

Supply Chain Management Supply Chain Management ASQ Certified Manager of Quality/Organizational Excellence Manager of Quality / Organizational Excellence At what level are your suppliers performing? Are the relationships with your suppliers benefiting the organization? A quality-centered relationship with a supplier can play a vital role in the success of organizations, providing a competitive advantage in today's  more...

Critical Requirements and Benchmarking for Six Sigma Critical Requirements and Benchmarking for Six Sigma ASQ Six Sigma Black Belt (SSBB) The success of Six Sigma deployment in an organization largely depends on the success of individual Six Sigma projects. Organizational stakeholders, including customers, suppliers, and employees, have a strong influence on the implementation of Six Sigma projects. In turn, these projects impact the  more...

Sustaining Competitive Advantage Sustaining Competitive Advantage In today's competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their  more...

Identifying Managing Customer Expectations Identifying & Managing Customer Expectations Understanding your customers' expectations and behaviors is essential to implementing a successful customer-focused service approach. But how do you get to the core of what your customers truly value? This course explores what customers value from a service perspective and how to identify their needs and expectations. It also examines how you can  more...

Creating Sustaining a Customer-Focused Organization Creating & Sustaining a Customer-Focused Organization To create a customer-focused organization, you need an in-depth understanding of what types of customer-focused tools and solutions are available. And you must know the level of customer focus that you're seeking to achieve. As a manager, you also need to know how to select the most appropriate implementation strategy that aligns with  more...

Operations Supply Chain Management Operations & Supply Chain Management The supply chain is a network of operations running across an organization, which are needed to design, make, deliver, and service products or services for customers. Production, inventory, location, transportation, and information are performance drivers that can be managed to produce the capabilities for a given supply chain. As a part of their overall  more...

Marketing Essentials Product and Price Marketing Essentials: Product and Price How do you know what kind of products and services you should be marketing? How do you develop successful products and services? How do you promote and sell them? In today's highly competitive marketplace, these considerations are more important than ever. This course focuses on the answers to these questions and provides key insight into the  more...

Lean Tools Techniques for Flow Pull Lean Tools & Techniques for Flow & Pull The Lean approach is to eliminate waste from an organization's production and fulfillment processes and to maximize every opportunity to improve efficiencies and customer satisfaction. By applying Lean tools and techniques, organizations can become more competitive and responsive to customer demands. For example, the Visual Workplace is a Lean tool  more...

SAP BusinessObjects Business Intelligence SAP BusinessObjects: Business Intelligence SAP Businesses generate a large amount of data in the everyday operation. This data is extremely valuable and may be used by employees at every level of an organization. Before it can be utilized optimally, it must be formatted in such a way that an enterprise can capitalize on the vast amounts of data in its possession. SAP Business Intelligence  more...

SAP BusinessObjects Web Intelligence SAP BusinessObjects: Web Intelligence SAP Data may be an enterprise's most valuable proprietary asset. Each enterprise possesses unique data that, when used strategically, provides a competitive advantage. Data can reveal significant information about customer behavior and preferences, and provide insight into business processes that may ultimately influence what a company sells, how  more...

Cisco Switch 1 0 Analyzing Campus Network Designs Cisco Switch 1.0: Analyzing Campus Network Designs Cisco Cisco Certified Design Professional (CCDP ) 642-813 Implementing Cisco IP Switched Networks (SWITCH) v1.0 Over the last 50 years, businesses have achieved improving levels of productivity and competitive advantages through the use of communication and computing technology. Over the past 20 years the enterprise campus network has  more...

The Aerospace Defense Industry Overview Version 1 The Aerospace & Defense Industry Overview: Version 1 The aerospace and defense sector is an international multi-billion dollar industry. Key stakeholders include aircraft and aircraft component manufacturers, civil and military avionics service providers, governments, and privately funded research and development organizations. These organizations deliver aircraft and their components, as  more...

The Capital Markets Industry Overview Version 1 The Capital Markets Industry Overview: Version 1 The capital markets industry is an exciting, fast-paced, and volatile industry. Comprised of investment banks, securities firms, and a variety of other stakeholders, the industry helps companies and governments raise long-term funds on the capital markets. The industry participants deliver various services to their clients, such as  more...

The Chemicals Industry Overview Version 1 The Chemicals Industry Overview: Version 1 The chemicals industry is comprised of thousands of companies throughout the world that use basic raw materials to produce chemicals that have commercial value to consumers and other industries. These chemicals are used to produce plastics, synthetic fibers, lightweight automobile parts, fertilizers, cosmetics, household materials, computers, and  more...

The Broadcasting Entertainment Industry Overview Version 1 The Broadcasting & Entertainment Industry Overview: Version 1 The Broadcasting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout  more...

The Banking Industry Overview Version 3 The Banking Industry Overview: Version 3 The banking industry is a vital component to individual, business, national, and global financial well-being. This industry builds and maintains financial relationships with customers of all sizes to supply financial products and services that stimulates economic growth. The industry players produce an assortment of services from savings accounts to  more...

The Utilities Industry Overview Version 1 The Utilities Industry Overview: Version 1 The utilities industry is essential to modern living and the modern economy. It provides safe sources of drinking water, proper sewage disposal, and reliable heat sources for homes and businesses. It also provides a reliable source of electrical energy to operate the machinery, equipment, and appliances that are vital to a region's prosperity and  more...

The Retail Industry Overview Version 3 The Retail Industry Overview: Version 3 The retail industry provides consumers with goods and services for their everyday needs. Comprised of a variety of stakeholders, this industry offers customers the flexibility to buy products from around the world, which requires industry players to have a global supply chain that ensures their products can be cost-effectively sourced from various  more...

The Education Industry Overview Version 1 The Education Industry Overview: Version 1 The education industry provides its students with the knowledge and skills to adapt to a continually changing working world. The industry consists of an expanding array of organizations that seek to provide lifelong learning to its customers. These organizations include traditional colleges and universities as well as companies focused on training  more...

The Telecommunications Industry Overview Version 3 The Telecommunications Industry Overview: Version 3 The Telecommunications Industry is to the modern world what the central nervous system is to the human body. Made of a complex set of sectors and subsectors and a variety of stakeholders, this industry builds, maintains, and operates networks to supply an essential service to customers globally. The industry players produce communication  more...

The Insurance Industry Overview Version 3 The Insurance Industry Overview: Version 3 Comprised of a variety of stakeholders, the Insurance industry provides products and services that are designed to protect businesses and individuals from risks. The industry players deliver risk coverage, while attempting to manage their own risks in an environment that is subject to regulatory requirements, competitive forces, margin pressures,  more...

The Federal Government Industry Overview Version 3 The Federal Government Industry Overview: Version 3 The federal government industry is the world's largest service provider with primary responsibility to provide essential services to its citizens funded through its collection of taxes. A federal government is usually comprised of a host of governmental departments and various stakeholders, which can include, but are not limited to,  more...

The Information Technology Industry Overview Version 3 The Information Technology Industry Overview: Version 3 The information technology industry plays a unique role in helping companies conduct their businesses in the modern era. Industry participants must be highly competitive to provide the latest technological advances. It provides value to customers by embracing new trends, such as cloud computing, virtualization, and mobile application  more...

Developing a High-Performance Organization Developing a High-Performance Organization Helping your organization to reach its full potential is among your most important responsibilities as a leader. In a modern competitive business environment, tapping an organization's potential for high performance not only helps it to be more competitive but also helps it to better respond to and manage the influence of external factors. In short,  more...

Competitive Marketing Strategies Conducting an Internal Analysis Competitive Marketing Strategies: Conducting an Internal Analysis When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities - what unique skills and resources does your  more...

Competitive Marketing Strategies Analyzing Competitors Competitive Marketing Strategies: Analyzing Competitors To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective  more...

Competitive Marketing Strategies Selecting Implementing Strategies Competitive Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types  more...

Customer Driven Process Improvement Basic Framework Customer Driven Process Improvement: Basic Framework Letting customer needs drive your process improvement efforts can increase the chances that your product or service will be favored by customers - the most important stakeholders in your business. Customer satisfaction is critical to the survival of any business. And organizations that focus on improving processes so that they can produce  more...

IT Strategy Essentials Business IT Strategy Alignment IT Strategy Essentials: Business & IT Strategy Alignment How well are IT and business strategies aligned in your organization? In companies where IT and business collaborate successfully, IT is often used to exploit innovation to drive constant improvement in business operations. This can result in new products and capabilities that give the company a competitive advantage. You can measure  more...

Customer-Focused Interaction Customer-Focused Interaction Having positive interactions with your customers is one of the most effective ways to ensure you're providing excellent customer service. However, customers expectations have evolved over time, and so too have customer service strategies. Many organizations are improving their customer relationships and customer satisfaction levels by moving beyond traditional  more...

The Value of Peer Relationships The Value of Peer Relationships Positive interpersonal professional relationships play a key role in determining individual and organizational success. Because of this, they are an important influence on strategic decision making. The bond between peers is the most basic relationship element in any organization, and it can stunt efforts for success or stimulate efforts that flourish. The  more...

The Fundamentals of Globalization Analyzing the Global Environment The Fundamentals of Globalization: Analyzing the Global Environment A global organization needs to be sensitive to the environmental factors that shape national and global markets. Awareness of conditions at national and global levels enables managers to respond appropriately to the constantly changing social, political, economic, and technological forces they will have to navigate.  more...

The Fundamentals of Globalization Strategies fo Globalization The Fundamentals of Globalization: Strategies fo Globalization Global strategies can range from adapting your standard products or services for local needs to obtaining cost advantages by producing in low-cost bases and selling in the most lucrative markets. Opportunities for achieving competitive advantage abound in the global marketplace. However, you must be able to determine which  more...

Moving from an Operational Manager to a Strategic Thinker Simulation Moving from an Operational Manager to a Strategic Thinker: Simulation Once thought to be the ideal means of running a business, operational effectiveness is no longer considered a guaranteed avenue to success. Growth requires greater strategy. Strategy requires new modes of thought. To this end, many organizations are changing how they manage their people and how they position their  more...

Implementing SQL Server 2008 Integration Services Implementing SQL Server 2008 Integration Services Microsoft Microsoft Certified Technology Specialist SQL Server 2008, Business Intelligence Development and Maintenance (Exam 70-448) Microsoft SQL Server 2008 offers a combination of powerful Business Intelligence services to help clients develop and manage sophisticated business intelligence solutions. With the Database Engine at its core,  more...

The Oil and Gas Industry Overview Version 3 The Oil and Gas Industry Overview: Version 3 The oil and gas industry is a key player in supplying the world's energy, transportation, petrochemical, and fertilizer needs. Comprised of both national and independent oil and gas companies, the oil and gas industry supplies the products needed to heat homes, provide transportation by running engines in motorized vehicles, increase food  more...

The Pharmaceutical Industry Overview Version 3 The Pharmaceutical Industry Overview: Version 3 The pharmaceutical industry provides an extensive range of medications to consumers throughout the world. Comprised of a variety of stakeholders, this industry is dependent on discovering and developing medicines, manufacturing these products commercially and marketing them to health officials or consumers. Industry players adopt unique  more...

The Food Beverage Industry Overview Version 3 The Food & Beverage Industry Overview: Version 3 The Food and Beverage Industry encompasses the production, processing, distribution, and sale of food and beverages to consumers. The industry is made up of a wide range of organizations from farmers who produce the raw material, to companies who process and package branded products, to retailers who supply food and beverages to their  more...

Working within the Sales Culture of Your Organization Working within the Sales Culture of Your Organization How is your sales team organized? Do you know the goals, principles, and culture that drive your sales efforts? To succeed in sales, you must understand the importance of your sales culture and how it influences your overall sales effectiveness. This course provides an introduction to sales cultures and highlights their importance in  more...

Cloud Technology Enablers Cloud Technology Enablers This course takes a closer look at the main enabling technologies and core components that allow clouds to function. While the cloud is not necessarily dependant on virtualization, it's widely accepted that any competitive cloud will utilize it. Infrastructural and network connectivity considerations of the modern datacenter are greatly influenced by the  more...

ITIL reg 2011 Edition Overview Creating a Service Culture ITIL® 2011 Edition Overview: Creating a Service Culture ITIL Organizations around the globe rely on information technology now more than ever in order to survive and thrive in today's competitive environment. But how do you balance the growing need for information technology management with tried and true business practices? How do you align processes, people, and systems while  more...

Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days Spearhead your site in the top 10 rankings on the major search engines and keep it there. To be competitive on the Internet, your site must place in the top 30 with search engines and directories. They are the one way that prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website  more...

Instructor Led-Search Engine Training Workshop To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Search Engine Training Workshop-Self Directed To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and  more...

Certified eMarketing Associate Certification (CeMA) A professional marketing certification that demonstrates competency in eMarketing. NOTE: This is not a course. If you need training enroll in either eMarketing 1.1 or Advanced E-Marketing. The CeMA certification is a substantial credential for students as well as professionals who are new to the e-marketing profession. The CeMA certification can be of benefit in employment applications, resumes,  more...

Understanding Child Development Course description -- This course will lead you step-by-step through the development of a strategic plan, beginning with a powerful mission statement, analysis of your organization ™s strengths and weaknesses, and assessment of your competitive position. It includes tips on how to communicate the plan throughout the organization, convert it into action by developing supporting tactical  more...

How To Master Performance Management Course description -- Managing employee performance is the single greatest challenge facing supervisors and other leaders in today's competitive and fast-paced organizations. Learn how to maximize the contributions of each employee by setting effective goals, monitoring accomplishments, recognizing achievements, and disciplining or redirecting those who are not meeting performance requirements.  more...

How To Master Staying Positive Course description -- Today's fast-paced and competitive work environment is loaded with inconvenience, frustration, and even chaos. Maintaining a positive attitude and outlook has never been toughera or more important. The How to Master Staying Positive bundle is first aid for the stressed and stretched. Its courses provide guidance on managing stress, dealing with burnout and anger, time  more...

The Internet - Applying the Basics to your Business Conducting business research through the Internet Module 1. Introduction to the Internet In this module, the basics of starting out on the Internet are explained,especially for those participants who have never used a computer before. It is user friendly and in easy to understand language, so it is not confusing to the participants. The basic language of what the Internet is, what are search  more...

Basics of Effective Selling Course description -- Selling is a complex and sophisticated process, but successful sales begin and end with the basic essentials. This course includes an overview of the selling process, and provides worksheets and checklists to take you from contact list through sales call and on to follow-up and referrals. There are tools for identifying the features and benefits of your product and service,  more...

Turn Your Life Experience Into College Credit ... a Life Experience and Adult Education Expert how to gain the competitive advantage and advance your career goals and objectives! Does This Sound Like You? You will benefit from this course if you: Have or have not finished formal schooling Have been out of the paid workforce and are seeking new opportunities Have confidence in your abilities & skills Are interested in returning to school Are  more...

Adobe Illustrator CS4: Essentials With Total Training for Adobe Illustrator CS4, you ™ll discover a world of amazing tools and commands within the industry standard vector drawing application, Adobe Illustrator. You ™ll learn tricks, techniques, and go-arounds to achieve brilliant results, artistic effects, and stunning visuals. Whether you ™re preparing work for print, the web, or beyond, you ™ll gain  more...

Advanced Customer Relationship Management -Part 2 Advanced CRM is the second and final part of our program. The course will teach you how to independently develop a CRM plan for your organization after conducting a focused analysis of your organization`s business processes and customer profile. This is an Instructor-Led course Advanced Customer Relationship Management (CRM)-Part 2 In todays highly competitive business environment, knowing your  more...

Introduction to Customer Relationship Management-Part 1 In today`s highly competitive business environment, knowing your customers well and effectively interacting with them is a mission-critical exercise. This emphasis on developing and enhancing customer loyalty has evolved over the years and is now called Customer Relationship Management or CRM. This is an Instructor-Led course. Introduction to Customer Relationship Management (CRM)-Part 1 In  more...

Design a Winning Business Based on Your Idea--Instructor-Led A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Design a Winning Business Based on Your Idea--Self-Directed A Trump U Course- A disciplined business plan turns dreamers into winners. To turn a concept into a golden success, you need a plan for financing, market research, marketing, operations and more. Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have  more...

Listening Skills for the Workplace This short course is designed to increase your knowledge of, and consider your attitude toward, listening to other people in everyday life. It includes a detailed assessment, discussion of why people filter and block communication. Listening Skills for the Workplace There is an expanding awareness in business of the value of good listening skills. To ignore this important tool in today`s  more...

Build Your Own BIZ - Teamwork This course will help you learn to build strong and effective workforce teams.You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation. Build  more...

Build Your Own BIZ Comprehensive Certificate Complete, Build Your Own BIZ package is a web-based resource of 17 comprehensive modules designed to help you work smarter, stay competitive, and make more money. You can complete your course of study sooner than the time period stated. You will have 1 year access to this course from the day of enrollment. Group discounts available. Build Your Own BIZ? Build Your Own BIZ? is a web-based  more...

Adobe Illustrator CS4: Advanced With Total Training for Adobe Illustrator CS4: Advanced, you`ll learn all the secrets that illustrators use everyday to create vector artwork faster and more accurately. You`ll discover all the new and exciting features inside of Illustrator CS4 as well as techniques to help you master things such as patterns, clipping paths, and 3D objects. You`ll even learn how to build a Flash ® animation  more...

Adobe CS4 Design: Workflow By the time you've finished watching this video series, you'll be very proficient and confident in the new CS4 Design products. The chapters begin with a look at Adobe Bridge, then show you all about raster image editing with Photoshop, vector image editing with Illustrator and how to create a professional layout with InDesign. You'll also learn how to add multimedia with Acrobat, animate with  more...

How to Adopt Green Practices in Business and Gain a Competitive Advantage Wise companies realize that the protection of the environment is a very real concern to the general population. In fact, going green to protect the environment is viewed as the right thing to do. It is also the smart thing to do. If a business wants to attract the increasingly environmentally conscious market and gain a competitive edge, it must become known as an eco-friendly company. This course  more...

Tomorrow s Managers Development Tools "A teacher affects eternity. He can never tell where his influence stops." Henry Brooks Adams gets to the heart of what dynamic senior executives are doing to develop the managers who drive front-line performance. Teaching with influence is the key. Trained managers are more than systems and process supervisors. They lead and develop others. You and your managers will know precisely what to expect  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

The Automotive Industry Overview Version 2 Trends in the automotive industry are considered a barometer of a mature economy. The industry has been going through some dramatic changes in the last few years, and major manufacturers, including the Big Three (General Motors, Ford, and DaimlerChrysler) and their suppliers, are reorganizing to be competitive in the global marketplace. In the unrelenting push for lower costs, operational  more...

The Pharmaceutical Industry Overview Version 2 Billions of people around the world depend on the pharmaceutical industry to help them live longer, healthier, and happier lives. However, the pharmaceutical industry is continually tasked with alleviating its own ailments, including slow growth and declining profitability owing to pricing, safety, marketing and regulatory issues. In order for companies to remain competitive in a highly regulated  more...

The Telecommunications Industry Overview Version 2 Connecting the globe, the telecommunications industry is an essential element of the modern business world. It is also one of the most volatile. Plagued by regulatory discord and economic uncertainty, telecom carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly  more...

The Insurance Industry Overview Version 2 The insurance industry has its share of risks and opportunities. While providing risk coverage to individuals and businesses, insurers are striving hard to manage their own risks in the wake of natural and human-made disasters, financial setbacks, and governance scandals. As margins are squeezed in the face of low underwriting profitability and the cushion of investment returns begins to shrink,  more...

Attracting Motivating and Retaining Technical Professionals If you're having problems finding and keeping technical professionals, you're not alone. In our financially competitive and technologically advanced business world, technical professionals are in great demand. Managers need to find ways to attract top-performing technical employees and keep them once they're on the job. In fact, surveys show that managers list attracting, motivating, and retaining  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Competitive Factors in Strategic Marketing You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor  more...

Writing a Marketing Plan Phase 1 This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll  more...

Writing the Marketing Plan Creative Strategy You've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.  more...

The Role of Critical Thinking in Organizations In the organizational arena, applied critical thinking skills provide an essential foundation for all effective planning, problem-solving, and decision-making activities. Employees who can analyze and reason consistently and proficiently furnish a cost-efficient resource that results in a distinctive competitive advantage. Workers who are skeptical of quick fixes and operational dogma pay  more...

Supply Chain Planning and Inventory Management Key components of supply chain management include planning demand and supply, along with inventory management. From raw material to finished product, planning and managing the process is key to implementing successful supply chain management systems. In this course, you will learn how to how to achieve a strategic fit between your supply chain management and competitive strategies. Once your  more...

Supply Chain Transportation and Facility Design Fundamental to virtually all supply chains are questions related to an organization's transportation and facility networks. In order to remain competitive, an organization must ensure that its transportation and facility networks are designed in such a manner as to be cost effective without sacrificing customer responsiveness. In this course, you will learn about the role of transportation in a  more...

Excellence in Internal Customer Service In today's fast-changing and highly competitive business climate, offering excellent customer service has never been so important. But what about taking a different approach? Has your organization tried looking inwardly to find the answers to offering great service? Organizations consist of an independent chain of individuals and functional units, each taking inputs from one another and turning  more...

E-Learning Essentials Part 1 E-Learning and Successful Strategy This Course is designed to cover the broad offerings within the scope of e-learning and the various challenges that arise in implementing an e-learning solution. It places e-learning within the context of learning and knowledge management and the role of e-learning in harnassing an organizations's intellectual and human assests. The course covers the importance of a clear and effective strategy  more...

Competitive Intelligence Implementing a Competitive Intelligence System ...f information. Follow steps of the competitive intelligence process. Follow steps of the process for selecting a competitive intelligence system. Sequence the steps of the process for implementing a competitive intelligence system. Audience Managers and executives who are interested in learning more about how  more...

Competitive Intelligence Analysis Dissemination ...lysis and Dissemination offers the student an overview of the competitive intelligence (CI) process and how to analyze and distribute results in an organization. The program covers in detail how to ensure collecting accurate information and the available techniques for analyzing industry, market, and company information. It also covers the steps for distributing CI results, various methods of  more...

Competitive Intelligence Researching Online Competitive Intelligence: Researching Online offers the student an overview about the Internet, online technology, and collecting information online. The program covers in detail guidelines for using the Internet, differences between free and commercial online sources, and ways to track new information automatically. It also covers the steps for developing a search strategy, commands for using  more...

Building an E-Commerce Business Case This course provides the learner with information which addresses the relationship between costs and benefits. Learn To: Build Online Revenues. About B2B Consumer Transactions. About Sales and Services. About Online Customer Relationships. About the Virtual Value Chain. Audience: This course is intended for Managers and technical staff who are in a position to  more...

Diversity Managing Diversity in the Workplace Team leaders, supervisors, and managers examine the impact of diversity and culture on individuals and organizations. They learn how to analyze and use models and skills for leading people toward using diversity as a source of competitive advantage. Learn To: Define diversity and its different facets. Identify business benefits of leveraging diversity. Identify aspects of culture  more...

International Business Essentials Succeeding as a Global Manager International Business Essentials: Succeeding as a Global Manager offers students an overall view of how to organize the global enterprise, how to recognize global management success factors, and how to manage across cultures. The program covers how to reengineer businesses to be successful in the global market, how to accomplish successful internationalization, and how to solve problems and  more...

Competitive Intelligence Series The Competitive Intelligence Series includes the following courses: Competitive Intelligence: Implementing a Competitive Intelligence System Competitive Intelligence: Analysis and Dissemination Competitive Intelligence: Researching Online To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Balanced Scorecard Corporate Strategy The first course in the Balanced Scorecard series focuses on developing and formalizing strategy in an organization. This course explores why corporate strategy is important, the process of formalizing your corporate strategy, and aligning the organization to the strategy. Learn To: Identify the difference between strategic planning and operational efficiency. Identify the importance of  more...

Career Development Excelling in Your Career Career Development: Excelling in Your Career offers the student an overview of how to excel at work, market personal skills, and stay competitive in his or her career. The program covers in detail the guidelines to maintain productivity, steps to develop self-discipline, steps to develop an effective professional image, the advantages and disadvantages of self-study and formal education, and the  more...

Economics Products and Markets Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a ?. Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To  more...

Customer Relationship Mgt eCRM Customer Relationship Management: eCRM introduces the students to managing customer relationships over the Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user. Learn To Identify the features of eCRM. Identify ways to  more...

Value Chain Management Managing a Value Chain Managing a Value Chain focuses on strategic response to the requirements of your value-creating business design and the management of elements of the value chain in order to win competitive advantage. It provides the learner with specific strategies to maximize the flow of products, services and information, and raw materials to the final point of consumption. It covers methods of winning cost  more...

Total Quality Management Implementation and Tools Total Quality and Quality Tools breaks Total Quality Management into distinct easy-to-understand stages. You will learn the steps required for designing, developing, implementing, and evaluating a total quality solution. With the stages in place, the required basic tools for quality analysis are taught before the learner is introduced to some more advanced tools for Total Quality Management.  more...

Organizational Crisis Mgmt Managing a Crisis This course focuses on management during and after a crisis. It starts by covering challenges presented by crises, the importance of crisis recognition, and immediate management strategies on sudden crisis outbreak. It then moves on to management of information, decision-making, and managing with regard to legal issues. The final section covers guidelines for managing specific crisis types, for  more...

Supply Chain Management Series The Supply Chain Management Series includes the following courses: Supply Chain Management: Principles and Concepts Supply Chain Management: Building a Sustained Competitive Advantage Supply Chain Management: Using Models To review individual course descriptions, please return to the previous page and select the desired title(s).  more...

Supply Chain Management Building a Sustained Competitive Advantage This course provides the learner with an understanding of utilizing collaboration and technology to maximize the effect of supply chain processing. Product design and product life cycle management as elements of the improvement effort, and performance measures and metrics. Models for improving all major processes within a supply chain, and extensive case examples to validate the principles and  more...

Online Recruiting When the television first came on the market, few people could afford one. The picture and sound were poor, and nobody ever expected it would put radio entertainment shows practically out of business. But it did. It revolutionized the way people were entertained and informed. The Internet is similarly changing the world. The Internet and technology are changing the way people do business, shop,  more...

The Importance of Metrics to Six Sigma In today's business climate, achieving and maintaining a competitive edge demands a continuous effort. Companies need to use key performance indicators and metrics that are critical in deploying Six Sigma?? projects in order to determine how well their processes are really doing and what they can do to maintain high quality. This course examines how these performance metrics generate information  more...

Change Management Properly managing these changes is vital for achieving a successful transformation from how things are to how things should be. Change management plays an important role in any organisation since the task of managing change is not an easy one. When we say managing change we mean to say that making changes in a planned and systemic fashion. With reference to the IT projects we can say the change in  more...