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Using Surveys to Measure Customer Satisfaction on-line e-learning cbt (computer based) If you're lucky, your customers will complain when they are dissatisfied with your company's service. If you're not so lucky, they'll say nothing and just take their business elsewhere. It's essential that you keep your fingers on the pulse of customer opinion if you are to prevent them defecting to the competition. You need to measure customer satisfaction on a regular basis, and this course will  more...
E-mail as a Marketing Tool on-line e-learning cbt (computer based) How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your company's products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit  more...
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...
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