Twitter Telephone Seminars

Writing Real Estate Descriptions That Sell BenefitsThe real estate industry has changed significantly in the last 20 years, especially with the use of internet marketing. Effectively communicating what you are selling is crucial to your success, yet the typical real estate agent is still running their business as they did 20 years ago, with brief, and not descriptive ad copy. Many real estate professionals are simply at a loss for words  more...

When Employee Bloggers Attack: Responding to Negative Employee Comments on the Web ...orking, via online tools such as MySpace , Facebook , and Twitter , have exploded in popularity over the last few years, many employers have had to deal with inappropriate conduct by their employees on the web, including an employee's direct criticism of the company. According to one survey, at least half of all employers have had to discipline employees for inappropriate online conduct. It is  more...

Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising ... benefits of word of mouth and viral marketing via blogs, Twitter , Facebook and other social media platforms are undeniable. These emerging technologies are rapidly taking hold in corporate America and are radically changing the marketing landscape. In an effort to stay current with the way consumers obtain product information, the Federal Trade Commission has, for the first time since 1980,  more...

Using Social Media to Grow Your Accounting Firm ...g other accounting firms, are using Facebook , LinkedIn , Twitter and other platforms to actually generate new business. Whether you are new to social media or a seasoned netizen, you will get practical tips you can use to enhance your firm's online presence. FACEBOOK is a registered trademark of Facebook, Inc. and this event is not sponsored by or affiliated with Facebook. MYSPACE is a  more...

Social Networking in the Workplace: Policies, Monitoring and Discipline Issues ...etworking via online tools such as MySpace , Facebook and Twitter has exploded in popularity over the last few years. According to an October 2008 survey, 51 percent of employees accessed social networks at least once per day at work; many of them did so for an hour or more per week. Despite these numbers and the risks inherent in employees using social networking tools, such as harassment,  more...

From TV to Twitter: Working With the Media During a Crisis BenefitsIn today's media-intensive world, how leaders communicate during a crisis can be just as important - sometimes even more important - than how they manage the problem itself. Whether it's a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or new social media channels. Managing and  more...

Engaging Stakeholders (and Raising Money) With Social Media for Nonprofits BenefitsYour nonprofit can use all of the support it can get, so how can you use social media to engage current stakeholders and attract new supporters? What strategies are effective at helping promote your mission - and raising money? Presented by nationally known nonprofit technology educator and strategist, John Kenyon, this teleconference will help you navigate the world of social media. The  more...