University Web-based Seminars - Training Resources

How to Re-Energize Your Sales Team In Tough Times Learn How to Re-engage and Motivate Your Sales Organization Budget cuts, lost accounts, and staff reductions have left your sales organization fatigued. Once, they were so committed to your company and product that they oozed with passion. Those days are gone. You can see the lost, unfocused look on their faces and you don't know what it will take to get them back on track. You tried praise  more...

Put Your Strategic Plan Into Action Implementation Strategies that Get Results! Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not  more...

Drive Growth Despite the Recession Create the right strategic plan for your company Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic  more...

Use Direct Mail Effectively On A Tight Budget Secrets to Using This Forgotten, Yet Effective, Marketing Tool Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail  more...

How to Audit Your Website s Performance From the User Perspective 'Google It!' It's the first thing every prospect does when they find your company. Credibility, visibility and brand awareness are all at stake when they arrive on your website especially when your website doesn't create a fantastic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you or your competitors.  more...

Conduct a Brand Audit Does Yours Pass the Test? Powerful branding is critical for every business small or large. A strong brand allows you to charge premium prices, build company value, and build customer loyalty resulting in decreased cost of sales and increased profitability. How do you know if your brand is aligned so that your marketing dollars are invested correctly and is generating the expected results? Shannon Kavanaugh, president and  more...

Using Sales Compensation Plans to Achieve Revenue Targets One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction and the company gets the results it  more...

Master the Proposal Phase of the Sales Process Secrets to improving your closing rate Pin the tail on the donkey is a kid s game, not a sales game! With the limited information that most sales people have when drafting a proposal, they may as well be blindfolded! The proposal is one of the most abused sales tools, but it is the critical tool that leads to a prospect becoming a revenue-generating client. Sales people who cannot identify the  more...