Online Web Marketing Course eLearning - Training Resources

Architecting Web Content (Master Class)-Self Directed This is a professional level course in architecting and organizing Web content. In today`s complex world, information systems are becoming more and more complex as their implementations are becoming ever more advanced. Information systems architecture is the underlying structure that defines and controls the interfaces of information systems and which integrates all of the components of the  more...

Creating Popular Web Content (Master Class)-Self Directed Write Web content that persuades your visitors to act, join the discussion, resolve their problems, and buy your products. Learn to write and edit some of the most popular genres that populate the web. Become a versatile Web writer or editor, able to handle whatever your boss throws at you. Develop a deep portfolio to show future employers and clients You?ll see how each genre has evolved as a  more...

Advanced e-Mail Marketing The Advanced e-mail Marketing Course provides a contemporary and comprehensive learning program for e-mail marketing. The course is designed for marketers with a general knowledge of e-marketing techniques and processes. Students should complete the e-marketing course first or have general experience in e-marketing prior to taking this advanced course. The course is instructor led via e-mail, a  more...

Architecting Web Content (Master Class) This is a professional level course in architecting and organizing your Web content. In today`s complex world, information systems are becoming more and more complex as their implementations are becoming ever more advanced. Information systems architecture is the underlying structure that defines and controls the interfaces of information systems and which integrates all of the components of the  more...

Creating Popular Web Content (Master Class) Write Web content that persuades your visitors to act, join the discussion, resolve their problems, and buy your products. Learn to write and edit some of the most popular genres that populate the web. Become a versatile Web writer or editor, able to handle whatever your boss throws at you. Develop a deep portfolio to show future employers and clients You?ll see how each genre has evolved as a  more...

So You Want to be a Technical Writer! A 6-week course will introduce you to technical writing as a career. This 6-week course will introduce you to technical writing as a career. You`ll gain an understanding of what technical writers do, where they work, the skills they need and the tools they use. You`ll learn about job trends and salaries. And you`ll have the opportunity to interact with technical communicators who will be happy to  more...

Proven success in building an E-business Before you invest, learn the essentials of running an on-line business and avoid getting ripped off! This is an intense course designed to teach you the basics of building your own Internet business. If you think putting up a web site is all you need to do, you are DEAD WRONG! By taking this course you will learn how to control all of the costs associated with starting an Internet business  more...

Master Search Engine Optimization Competencies for Web Developer (MSEOC) This certification has been designed for individuals who have previously enrolled in any web-based search engine training courses or seek Certification based on your search engine training and experience alone. The Internet search engines continue to evolve and with it, the strategies for effective web site promotion and marketing. Search engine submissions when done by certified professionals  more...

Electronic Commerce - Introduction This course is designed to give students a good understanding of the basics of Electronic Commerce (E-Commerce) This course gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for E-Commerce, Tools and Software used to design, implement, and manage E-Commerce and E-Commerce web sites. This course is an "E-Learning"  more...

Electronic Commerce 3 Course Bundle The Electronic Commerce (E-Commerce) 3 Course Bundle is a compilation of Electronic Commerce - Introduction, Electronic Commerce- Strategies, and Electronic Commerce - Security Issues courses combined into one single bundled course. This bundle of 3 courses gives the student a good understanding of the history of Electronic Commerce, How the Internet and the Web provide the infrastructure for  more...

Build Your Own BIZ(tm) Comprehensive Certificate Complete, Build Your Own BIZ(tm) package is a web-based resource of 17 comprehensive modules designed to help you work smarter, stay competitive, and make more money. You can complete your course of study sooner than the time period stated. You will have 1 year access to this course from the day of enrollment. Group discounts available. Build Your Own BIZ? Build Your Own BIZ? is a web-based  more...

Competitive Strategies for a Global Marketplace With the changing economic landscape and trends toward globalization and technology, companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in today's marketplace, companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It  more...

Introduction to Online Branding Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining  more...

The Online Branding Environment When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the  more...

Strategies for Building an Online Brand When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...

CIW E-Commerce Designer Part 2 Product Marketing Course Overview This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing  more...

E-Commerce Implementation Issues This course provides the learner with information and case studies highlighting the issues associated with E-commerce Implementation. Learn To: Identify the components of a basic e-commerce Web site. Identify the functions of online storefront systems. Identify the role of user access control and authentication software in selling products online. Identify key payment technologies  more...

Introduction to E-Commerce This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce. Learn To: Introduction to  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

i-Net Certification Curriculum i-NET+ is a vendor-neutral, entry-level Internet certification program that tests baseline technical knowledge of Internet, Intranet and Extranet technologies. This certification is intended to help people enter the Intranet industry and get jobs in Internet infrustructure, services and Web-related application development areas. Subjects covered include Internet basics and clients, development,  more...

i-Net Part 1 Internet Basics Infrastructure This is the first course in a four part series that introduces internetworking. It describes internetworking components and when to use them. This course also introduces the OSI Layer and TCP/IP, DNS hierarchical structure, and remote access protocols. Topics covered include network access points, ISPs and Internet backbone, and the Internet connectivity process. Learn To: o Sequence the  more...

i-Net Part 2 Servers Clients Performance This is the second course in a four part series that presents students with instruction on the main Internet servers, application server providers, and how to configure and use Internet clients. The course also teaches about site monitoring procedures and client-side and server-side caching. Learn To: o Identify features and functions of a Web server. o Identify features and functions of an  more...

i-Net Part 3 Web Site Development This is the third course in a four part series that presents students with an overview of programming languages and database integration technologies. This course focuses on the basic HTML tags for Web site creation and Web site enhancement techniques; including adding interactivity, style sheets, and modern technologies. Web site testing and using search engines effectively are also covered.  more...

i-Net Part 4 Security Business Concepts This is the final course in a four part series that presents students with an overview of Internet security and business concepts. this course covers possible areas of vulnerability and how to protect against viruses, restrict and control access, conduct auditing, and handle encryption. E-business and e-commerce concepts and models, managing transactions and instruction on language and marketing  more...

CIW Site Designer Curriculum Course Overview This curriculum introduces Web design concepts, page layout, usability, navigation, graphics and multimedia. Other topics covered include Web technologies, Web site development tools, basics of using Microsoft FrontPage, Macromedia Dreamweaver and Allaire HomeSite, JASC Paint Shop, in addition to advanced Web design technologies and concepts, including XML, HTTP servers,  more...

CIW Site Designer Part 1 Web Design Concepts Site Development Course Overview This first course in the series introduces Web design concepts, including page layout, usability, navigation, graphics and multimedia. It also teaches the process to follow when developing a Web site, and implementation factors that need to be considered. Learn To • Identify the features of the Web, basic Web design concepts, page layout and elements, usability  more...

CIW Site Designer Part 2 Basic Web Technologies Course Overview This second course in the series teaches about Web technologies, including HTML, tables, HTML frames, metadata and cascading style sheets. It provides learners with the opportunity to practice working with all of these technologies. Learn To • Identify HTML concepts. • Create page structures with tables and frames. • Identify the uses of metadata tags.  more...

CIW Site Designer Part 3 Using FrontPage Dreamweaver HomeSite Course Overview This third course in the series teaches learners how to use some of the more popular Web site development tools. It covers the basics of using Microsoft FrontPage, Macromedia Dreamweaver and Allaire HomeSite. Learn To • Identify FrontPage 2000 and how to create Web pages with tables, images, and image maps by using FrontPage. • Identify how to format Web pages,  more...

CIW Site Designer Part 4 Using Paint Shop Pro Flash JavaScript DHTML Course Overview This is the fourth course in a five part series. Students will learn the basics of using JASC Paint Shop Pro to create images for Web sites and Macromedia Flash to create animated Web sites. Subjects covered in this course include advanced Web design technologies, including JavaScript and DHTML. Learn To • Identify how to create, convert, modify and enhance image files  more...

CIW Site Designer Part 5 Advanced Web Tech Web Site Publishing Course Overview This final course in the series continues teaching about advanced Web design technologies and concepts, including XML, HTTP servers, cookies, plug-ins, Java applets, databases and standards organizations. This course also teaches the final step in Web site design - publishing the site. Learn To • Identify the various Markup languages such as HTML, XML, and XHTML.  more...