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From Serebra Learning Corporation
Coaching Personalities and Teams Simulation
You are a marketing manager for Dulce Confections, a leading maker of chocolates and other fine candies. Due to changing consumer tastes and an increase in the average age of Dulce's core customer, the company is anxious to change the dated packaging on its flagship candy bar, the Dulce bar. The challenge of the repackaging initiative is to appeal to a younger demographic while not alienating the
more...
You are a marketing manager for Dulce Confections, a leading maker of chocolates and other fine candies. Due to changing consumer tastes and an increase in the average age of Dulce's core customer, the company is anxious to change the dated packaging on its flagship candy bar, the Dulce bar. The challenge of the repackaging initiative is to appeal to a younger demographic while not alienating the
more...
