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Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...
Develop A Marketing Plan to Retain and Grow Your Customer Base Uncover the Secrets About Your Customer's Buying Habits You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to  more...
Create an Accountable Workforce to Grow Your Bottom-Line ...eadership expert, Joel H. Head, former Partner with Ernst Young, LLC and Principal with Mercer HR, has helped hundreds of managers create accountable workplaces. He ll teach you elements critical to fostering an accountable workforce in today's landscape. You ll learn how to lead your team communicate your message and allow employees to take ownership of their success. If your employees are  more...
How to Develop a Strategic Plan That Works For You ...ader's success. Joel H. Head, former Partner with Ernst Young, LLC and Principal with Mercer HR, has taught thousands of business leaders how to develop the right strategic plan for their company. He presents a collaborative process for developing a strategic plan that generates buy-in and commitment by all key managers. He teaches you the crucial elements that every plan must have and  more...
Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...
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