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Provided by: JED New Media inc. Buying AdvertisingAdvertising |
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Training
Provided by JED New Media inc.
Get maximum value from your advertising budget by implementing the tips offered here. Learn some pointers on how to buy advertising in print, radio, television, billboards, transit, and on the Internet. Get all the necessary tools to manage your advertising budget cost-effectively.
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Buying Advertising
www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
| Summary |
| Title: | Buying Advertising |
| ISBN: | 1-894922-65-4 |
| Screens: | 28 |
Synopsis
Get maximum value from your advertising budget. Learn some pointers on how to buy advertising in print, on the radio or television, on billboards, transit vehicles and the Internet. Get the necessary tools to manage your advertising budget effectively.
Objectives
- Calculate the cost of reaching your audience
- Compare the costs of advertising in different media
- List the advantages and disadvantages of using different media
- Itemize key points for buying advertising in different media
Outline
- Introduction
- Overview
- Objectives
- Reach, Frequency and Your Advertising Budget
- Influencing People
- Evaluating Frequency
- Reach: Cost Per Mil and Your Target Audience
- Is Your Ad Economically Justified?
- Comparative Media Costs
- Unique Media Characteristics
- Print Media
- Television and Radio
- Outdoor Advertising
- Banner Ads on the Internet
- Print Media
- Overview of Pricing
- Dealing with your Sales Representative
- Print Placement Strategies
- Does Size Matter?
- Is Color Worth It?
- Checkpoint I
- Broadcast Advertising
- How to Measure Audience Size
- TV Positioning Strategies
- Outdoor Advertising
- Basic Principals
- The Billboard Buy
- The Transit Buy
- Final Checkpoint
© 2009 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners.
JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...
