| Title: |
Conducting Focus Groups with Flair |
| ISBN: |
1-894922-88-3 |
| Screens: |
22 |
Synopsis
Explore the fundamentals of conducting focus groups. The techniques provided here will help you gain maximum client feedback and cooperation. The focus group context can be software development, product/services launches, marketing campaigns or opinion polls.
Objectives
- Identify the major elements that differentiate focus groups from other forms of data collection
- Explain the key elements involved in running a focus group
- Ascertain when and when not to conduct a focus group
- Name the three critical skills of a facilitator
Outline
- Introduction
- What is a Focus Group?
- Defining Focus Groups
- Goals
- Ascertaining Whether to Hold Focus Groups
- Types of Focus Groups
- Electronic Focus Groups
- Testing or Development
- Checkpoint I
- Conducting a Focus Group
- Who Should Attend?
- Inviting Participants
- Choose the Right Moderator
- Room Set-up and Atmosphere
- Focus on a Prepared Agenda
- Tips for Focus Group Success
- The Scoop on Scribes
- Finishing Up
- Final Tips
- Other Considerations
- Incurred Costs
- Conclusion
- Final Checkpoint
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