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Provided by: JED New Media inc. Conducting Focus Groups with FlairMarketing |
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Training
Provided by JED New Media inc.
Explore the fundamentals of conducting focus groups. The techniques provided here will help you gain maximum client feedback and cooperation. The focus group context can be software development, product/services launches, marketing campaigns or opinion polls.
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Conducting Focus Groups with Flair
www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
| Summary |
| Title: | Conducting Focus Groups with Flair |
| ISBN: | 1-894922-88-3 |
| Screens: | 22 |
Synopsis
Explore the fundamentals of conducting focus groups. The techniques provided here will help you gain maximum client feedback and cooperation. The focus group context can be software development, product/services launches, marketing campaigns or opinion polls.
Objectives
- Identify the major elements that differentiate focus groups from other forms of data collection
- Explain the key elements involved in running a focus group
- Ascertain when and when not to conduct a focus group
- Name the three critical skills of a facilitator
Outline
- Introduction
- Overview
- Objectives
- What is a Focus Group?
- Defining Focus Groups
- Goals
- Ascertaining Whether to Hold Focus Groups
- To Be or Not to Be
- Types of Focus Groups
- Electronic Focus Groups
- Testing or Development
- Checkpoint I
- Conducting a Focus Group
- Who Should Attend?
- Inviting Participants
- Choose the Right Moderator
- Room Set-up and Atmosphere
- Focus on a Prepared Agenda
- Tips for Focus Group Success
- The Scoop on Scribes
- Finishing Up
- Final Tips
- Other Considerations
- Incurred Costs
- Conclusion
- A Call to Action
- Final Checkpoint
© 2009 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners.
JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...
