|
Provided by: JED New Media inc. Evaluating AdwritingAdvertising |
 |
Learn to make an educated evaluation of the advertising copy supplied from freelancers and advertising agencies to ensure that it meets your business needs and provides maximum impact for every advertising dollar you spend. Discern the different strategies, styles, and techniques incorporated to create effective advertising copy in the media of print and radio.
(Does not cover television commercial writing, netwriting, direct mail, or outdoor advertising.)
(Does not cover television commercial writing, netwriting, direct mail, or outdoor advertising.)
|
|
||||||||||||||||||||||
Training
Provided by JED New Media inc.
- P asked: I want to know this course by mail with no cost
- E asked: Hello - I am a Marketing Manager at my company and was interested in this course. I was curious as to how this course operates. Is it a seminar format? Is it interactive? Can you please send me some information? Thank you.
- M asked: How to become an ad copywriter?
- B asked: Is this course still being offered?
- P asked: manipulation of news in newspapers for the advertisements they get,they tend to write favouring the party which pays lots for their product"s advertisements .comment and give case studies..
- M asked: Course cost. Information regarding home versus online study. Course outline. Certification and accreditation computer softwares used during practice course kit
- S asked: Please send details. Thank you.
Evaluating Adwriting
Objectives
Identify the basic rules of copywriting for print and radio advertising
Discern the difference between writing that sells and writing that merely entertains
Evaluate adwriting based on proven principles
Avoid common misconceptions about adwriting
Outline
Introduction
Overview
Objectives
The Craft of Copywriting
Don t Say It, Sell It
No Secret Formula
Addressing Emotions
What s the Big Idea?
Focusing on the Target
Benefits versus Features
The Importance of a USP
Checkpoint I
Words on Paper
Basic Print Ad Structure
Hardworking Headlines
Advertising-ease
Magazine Ad Considerations
The AIDA Check
Checkpoint II
Words on the Air
Writing for the Ear
Deciphering a Radio Script
Test Your Imagination
Scenario Sample Script
Time Constraints
Listen and Follow
Just Jingles?
Radio-Copy Checklist
Create Continuity
The Ties That Bind
Crossword Puzzle
Final Checkpoint
Identify the basic rules of copywriting for print and radio advertising
Discern the difference between writing that sells and writing that merely entertains
Evaluate adwriting based on proven principles
Avoid common misconceptions about adwriting
Outline
Introduction
Overview
Objectives
The Craft of Copywriting
Don t Say It, Sell It
No Secret Formula
Addressing Emotions
What s the Big Idea?
Focusing on the Target
Benefits versus Features
The Importance of a USP
Checkpoint I
Words on Paper
Basic Print Ad Structure
Hardworking Headlines
Advertising-ease
Magazine Ad Considerations
The AIDA Check
Checkpoint II
Words on the Air
Writing for the Ear
Deciphering a Radio Script
Test Your Imagination
Scenario Sample Script
Time Constraints
Listen and Follow
Just Jingles?
Radio-Copy Checklist
Create Continuity
The Ties That Bind
Crossword Puzzle
Final Checkpoint
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R), 40-minute online tutorials covering workplace subjects including managing, communicating (verbal and written), marketing and much more.
Our new titles include: Delving into workplace Diversity, Persuasive Business Writing, Retain and Motivate, Money Matters, Your Retirement Coach, Parenting Teens, Apt Performance Reviews, Acing Your Interview.
JEDlet...
