| Title: |
Fundraising Basics |
| ISBN: |
1-894922-83-2 |
| Screens: |
25 |
Synopsis
Maximize the success of your fundraising campaign by implementing a proven management framework from planning, to launch, to wrap-up. Discover a host of tips and suggestions on improving your fundraising activities, compiling a tailored donor list and training your team.
Objectives
- Name the major activities in a fundraising process
- Identify ways to establish targeted outcomes
- Itemize what must be done, and what to avoid when you present your fundraising project to potential donors
- List ways to motivate your fundraising staff
- Establish ways to increase pledge collection
Outline
- Introduction
- Fundraising Overview
- Campaign Preliminaries
- Define the Outcomes
- Lay the Foundation
- Project Plan
- The Four Phase Approach
- Solicitation Types
- Establish a Budget
- Know where the Money Goes
- Checkpoint I
- Define the Players
- Identifying Prospective Donors
- Categorizing Donors
- Identifying and Training Your Staff
- Crossword Puzzle
- Campaign Execution
- The Sales Script
- Launching and Promotion
- Asking for Money
- Overcoming Obstacles
- Maintaining Careful Records
- Fundraising Foundations
- Checkpoint II
- Post-Campaign Considerations
- Follow Up
- Recognizing Contributions
- Final Checkpoint
© 2008 J.E.D. NEW MEDIA INC.
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