| Title: |
Marketing: Tired Products |
| ISBN: |
1-894922-91-3 |
| Screens: |
24 |
Synopsis
Are you experiencing difficulties with the sales and marketing of some of your products? Examine the key components of a thorough product analysis and the symptoms of tired products. Explore creative ways to improve tired products, such as product innovation, product differentiation, and product extension.
Objectives
- Identify tired products
- Explain four ways to rejuvenate tired products
Outline
- Introduction
- Different Products
- Industrial versus Commercial
- Product Characteristics
- Raw and Finished Goods
- Tired Products: What Are They?
- Characteristics of a 'Tired Product'
- Indicators of a "Tired Product"
- Checkpoint I
- Tired Products: Key Features
- Differentiate: Process and Product...
- Technological Obsolescence
- Analyzing Timeframes
- Charting Product Activity
- Decline and Opportunity
- Rejuvenate the Product Life Cycle (PLC)
- Is the Product Dead?
- Product Analysis
- Checkpoint II
- Four Ways to Rejuvenate Tired Products
- Find a Homeless Product a Champion
- Innovate, Innovate, Innovate ...
- Innovate, Innovate, Innovate ... Find a Budget
- Differentiation: What is it?
- Differentiation: Strategy
- Product Extension
- Final Checkpoint
© 2008 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2
www.jedlet.com
- tel: 514.289.1800
- fax: 514.289.1919
- e-mail: info@jedlet.com
