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Provided by: JED New Media inc. Mystery ShoppingCustomer Service |
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Training
Provided by JED New Media inc.
Increasing sales and heightening customer satisfaction is a common business objective. Learn why companies hire mystery shopping services, what criteria to look for in a mystery shopping firm, the process involved, and how to maximize the benefits of this method of market research.
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Mystery Shopping
www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
| Summary |
| Title: | Mystery Shopping |
| ISBN: | 1-894922-07-7 |
| Screens: | 26 |
Synopsis
Increasing sales and heightening customer satisfaction are common business objectives. Learn why companies hire mystery shoppers, what criteria to look for in a mystery shopping firm, how mystery shopping works, and how to maximize the benefits of this type of market research.
Objectives
- Define what mystery shopping is and how it works
- List characteristics to look for in a mystery shopping company
- Recognize some advantages and benefits of using mystery shopping in your company
- Identify how to maximize the effectiveness of a mystery shopping program
- Identify common mistakes made in an implementation and how to avoid them
Outline
- Acknowledgement
- Introduction
- Overview
- Objectives
- Methods of Approach
- Basic Methods
- Complementary Methods
- Why Use A Mystery Shopper?
- Who Benefits
- Identifying Needs
- Mystery Shopping Benefits
- Who Uses Mystery Shoppers?
- The Retail Sector
- The Restaurant Industry
- The Service Industry
- Checkpoint I
- Mystery Shopper Profile
- Secret Agents
- Selecting the Right Shopper
- Choosing a Mystery Shopping Company
- Where to Look
- Finding Alignment
- Key Issues
- The Mystery Shopping Process
- Step by Step
- Maximizing Effectiveness
- Checkpoint II
- Additional Tips and Hints
- Common Pitfalls
- Success Strategies
- Practical Examples
- Case Studies
- Final Checkpoint
© 2009 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners.
JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...
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