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Provided by: JED New Media inc.

Mystery Shopping

Customer Service

JED New Media inc.
Training Provided by JED New Media inc. Increasing sales and heightening customer satisfaction is a common business objective. Learn why companies hire mystery shopping services, what criteria to look for in a mystery shopping firm, the process involved, and how to maximize the benefits of this method of market research.
This is primarily online training
on-line e-learning cbt (computer based)This is an online eLearning or CBT training program
Contact JED New Media inc. for more information
Course Level:introductory
Training Presented in:English
Mystery Shopping
Summary
Title: Mystery Shopping
ISBN: 1-894922-07-7
Screens: 26

Synopsis

Increasing sales and heightening customer satisfaction are common business objectives. Learn why companies hire mystery shoppers, what criteria to look for in a mystery shopping firm, how mystery shopping works, and how to maximize the benefits of this type of market research.

Objectives

  • Define what mystery shopping is and how it works
  • List characteristics to look for in a mystery shopping company
  • Recognize some advantages and benefits of using mystery shopping in your company
  • Identify how to maximize the effectiveness of a mystery shopping program
  • Identify common mistakes made in an implementation and how to avoid them

Outline

  • Acknowledgement
    • Introduction
      • Overview
      • Objectives
    • Methods of Approach
      • Basic Methods
      • Complementary Methods
    • Why Use A Mystery Shopper?
      • Who Benefits
      • Identifying Needs
      • Mystery Shopping Benefits
    • Who Uses Mystery Shoppers?
      • The Retail Sector
      • The Restaurant Industry
      • The Service Industry
    • Checkpoint I
      • Mystery Shopper Profile
        • Secret Agents
        • Selecting the Right Shopper
      • Choosing a Mystery Shopping Company
        • Where to Look
        • Finding Alignment
        • Key Issues
      • The Mystery Shopping Process
        • Step by Step
        • Maximizing Effectiveness
      • Checkpoint II
        • Additional Tips and Hints
          • Common Pitfalls
          • Success Strategies
        • Practical Examples
          • Case Studies
        • Final Checkpoint

          © 2009 J.E.D. NEW MEDIA INC.

          500 Berri, Montreal, QC, Canada, H2Y 3T2
          www.jedlet.com - tel:  514.289.1800 - fax:  514.289.1919 - e-mail:  info@jedlet.com
          About The Training Provider: JED New Media inc.
          JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners. JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...

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          This page was last updated on tcw10- 06/29/09 at 17:49:07 - 14:22:33