Profiling Your Angel Investors I

Synopsis

This is the first of a two-part series discussing two fundamental types of investor attributes, risk and participation levels. It offers a simple assessment framework that allows you to evaluate each Angel investor's compatibility and potential systematically. It also provides cues for situating your potential Angel investors on a profiling spectrum.

Objectives

• Explain the reasons for profiling potential Angel investors
• List the first two investor attributes
• Use the profiling spectrum for the first two investor attributes
• List useful cues for profiling for the first two investor attributes

Outline

• Introduction
• Overview
• Objectives
• Overview of the Angel Investor
• What are Angel Investors?
• The Importance of Profiling
• Compatibility
• Profiling Steps
• First Major Attribute: Risk
• Business Risk
• Risk and Return
• Risk vs. Return
• Risk-Averse Investors
• Risk-Averse Investors : Exit Mechanisms
• Risk-Seeking
• Checkpoint I
• Second Major Attribute: Participation
• Introduction to Participation
• Types of Participation: Benefits
• Types of Participation: Control
• Exerting Increased Control
• High versus Low Participation
• Do You Want to Stay in Control?
• Conclusion
• Matching Two Attributes to the Spectrum
• Final Checkpoint

© 2008 J.E.D. NEW MEDIA INC.