| Title: |
Simple Steps to Super Slogans |
| ISBN: |
1-894922-61-1 |
| Screens: |
25 |
Synopsis
To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
Objectives
- Find sources for inspiration
- Find creative ways to put your ideas on paper
- Determine which of your possible slogans is the most effective one
Outline
- Introduction
- Slogans - Hard-Working Words
- Them’s Fighting Words
- Where to Start
- Identify Your Unique Selling Point
- Different Duties of Effective Slogans
- Checkpoint I
- Get Inspired
- Immerse Yourself in the Slogan Sea
- Winning Words
- Famous Slogans
- Funny Slogans
- Really Bad Slogans
- The Write Tools
- Invoking the Creative Process
- Getting into the Groove
- Word Association
- Do Not Be Afraid to be Dumb!
- Inspirational Resources
- Search Help to Sources
- The Back Burner Benefit
- The Eureka Moment
- Do Not Work in a Vacuum
- A Simple Test
- Count on your Clients
- Do Not Set Your Slogan in Stone
- Build a Slogan
- Final Checkpoint
© 2008 J.E.D. NEW MEDIA INC.
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