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Provided by: JED New Media inc. Tackling TradeshowsMarketing |
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Training
Provided by JED New Media inc.
Get your money s worth every time you participate at a tradeshow! Use the methods proposed here to determine whether exhibiting at a tradeshow is a worthwhile investment for your company. Explore tips on how to plan, justify and participate in tradeshows to obtain maximum benefits.
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Tackling Tradeshows
www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
| Summary |
| Title: | Tackling Tradeshows |
| ISBN: | 1-894922-74-3 |
| Screens: | 29 |
Synopsis
Get your money's worth every time you participate at a tradeshow! Use the methods proposed here to determine whether exhibiting at a tradeshow is a worthwhile investment for your company. Explore tips on how to plan, justify, and participate in tradeshows in order to obtain maximum benefits.
Objectives
- Define the purpose of a tradeshow
- List the benefits you can reap from exhibiting at a tradeshow
- Prepare a global cost/benefit analysis
- Name at least four costs associated with tradeshows
- Give three hints on how to increase interest in and traffic to your booth
- List two follow-up activities to maximize tradeshow benefits
Outline
- Introduction
- Overview
- Objectives
- What is a Tradeshow?
- Definitions
- Participants
- Why Exhibit?
- Develop Your Tradeshow Goals
- Benefits
- Weighing the Benefits
- Quantifying Value
- Typical Costs
- Cost Benefit Analysis
- Checkpoint I
- Choosing a Tradeshow
- Critical Considerations
- Preparing for Tradeshows
- Exhibit Location
- Exhibit Profile
- Promotional Material
- Selecting and Training Staff
- Number and Appearance of Staff
- Crossword
- Checkpoint II
- So You are On Camera
- Drawing Attendees
- The Secrets of Working the Booth
- Boothmanship
- Projecting the Right Image
- Follow-up Promptly
- Begin at the Tradeshow
- Make a Plan
- Final Checkpoint
© 2009 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners.
JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...
