Market Leadership in an E-Commerce Age
Internet Marketing
Training
Provided by Online Training Directory
This course will provide a detailed study of the principles of e-commerce. The students will be able to apply their understanding to organizational and life situations.
Participants will work with the assumption that e-commerce and the information age have permeated every aspect of their daily lives.
The course is expected to raise that awareness through self-assessments and begin to look at the mechanisms and processes of this information e-commerce environment that surrounds us and integrates itself into our daily lives. Participants will inventory their own interactions with e-commerce and complete a cause and effect survey.
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Market Leadership in an E-Commerce Age
Outcomes
Participants will be assessed on their understanding of the e-commerce environment and their being able to apply that understanding prescriptively to organizational and life situations.
Assessment
Participants will self-assess their current situation(s) as they touch the information e-commerce age and complete a cause and effect survey along with a final paper outlining the environment and prescriptions they see for themselves as they continue to interact with these new technologies.
Week 1
Week 2
Week 3
Week 4
Read "Enterprise.com" text Chapters 1-3. Complete the assessment survey. Contribute to the discussion thread topic: "The shifting paradigm of information technology" ***Note: Where texts are not readily available, Internet resource links will be provided.***
Read "Enterprise.com" text Chapters 4-6. Read the article on Knowledge Management and contribute to the discussion thread topic: "The Sustainable Competitive Advantage"
Read "Enterprise.com" text Chapters 7-9. Complete the industry survey and submit. Write a 3-5 page paper on the personal impact of e-commerce and the information age on your life.
Read "Enterprise.com" text Chapter 10. Write a prescriptive paper (4-6 pages) on where you see the challenges in the future of e-commerce and the information age.
Contact Hours: 16
Participants will be assessed on their understanding of the e-commerce environment and their being able to apply that understanding prescriptively to organizational and life situations.
Assessment
Participants will self-assess their current situation(s) as they touch the information e-commerce age and complete a cause and effect survey along with a final paper outlining the environment and prescriptions they see for themselves as they continue to interact with these new technologies.
Week 1
Week 2
Week 3
Week 4
Read "Enterprise.com" text Chapters 1-3. Complete the assessment survey. Contribute to the discussion thread topic: "The shifting paradigm of information technology" ***Note: Where texts are not readily available, Internet resource links will be provided.***
Read "Enterprise.com" text Chapters 4-6. Read the article on Knowledge Management and contribute to the discussion thread topic: "The Sustainable Competitive Advantage"
Read "Enterprise.com" text Chapters 7-9. Complete the industry survey and submit. Write a 3-5 page paper on the personal impact of e-commerce and the information age on your life.
Read "Enterprise.com" text Chapter 10. Write a prescriptive paper (4-6 pages) on where you see the challenges in the future of e-commerce and the information age.
Contact Hours: 16
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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