Market Leadership in an E-Commerce Age

Market Leadership in an E-Commerce Age

Full Description

Participants will work with the assumption that e-commerce and the information age have permeated every aspect of their daily lives. The course is expected to raise that awareness through self-assessments and begin to look at the mechanisms and processes of this information e-commerce environment that surrounds us and integrates itself into our daily lives. Participants will inventory their own interactions with e-commerce and complete a cause and effect survey.

Outcomes:

Participants will be assessed on their understanding of the e-commerce environment and their being able to apply that understanding prescriptively to organizational and life situations.

Assessment:

Participants will self-assess their current situation(s) as they touch the information e-commerce age and complete a cause and effect survey along with a final paper outlining the environment and prescriptions they see for themselves as they continue to interact with these new technologies.

Week 1 Read "Enterprise.com" text Chapters 1-3.
Complete the assessment survey.
Contribute to the discussion thread topic: "The shifting paradigm of information technology"
***Note: Where texts are not readily available, Internet resource links will be provided.*** Week 2 Read "Enterprise.com" text Chapters 4-6. Read the article on Knowledge Management and contribute to the discussion thread topic: "The Sustainable Competitive Advantage" Week 3 Read "Enterprise.com" text Chapters 7-9. Complete the industry survey and submit. Write a 3-5 page paper on the personal impact of e-commerce and the information age on your life. Week 4 Read "Enterprise.com" text Chapter 10. Write a prescriptive paper (4-6 pages) on where you see the challenges in the future of e-commerce and the information age.

Contact Hours: 16